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The theme of the 2024 collection is "SPROUT." This theme is based on the name of the vintage shop that our CEO Goto started 20 years ago. The collection will look back on the items he collected back then and reissue them. The Italian collar box shirt is a popular design among 50s enthusiasts. This shirt follows the design of the SIRGUY brand, which was a favorite of Elvis Presley, and was named the "Vincent shirt" because it was also a favorite of Gene Vincent. Reflecting the style of Elvis Presley and Gene Vincent, the fabric has a vintage, uneven texture created using a dobby loom. The atmosphere of the 50's kasuri pattern has been reproduced using thread of the same color. After the fabric is woven, it is given an intensive washing process to give it a faded, well-used appearance. The stitching color is playful, giving it a more 50's feel. The hem is boxed rather than rounded, so it can be worn fashionably either tucked in or out. Be sure to try the Vincent Shirt, an Italian collar shirt that exudes a bad boy vibe from the 50s.
