About us

To all those captivated by vintage.

“URBAN VINTAGE STYLE”
elevating the "past" to the "present"

“AMERICAN VINTAGE” refers to the progenitors of modern clothing, born in an era when the concept of "casual wear" did not exist, and created by anonymous designers from the late 19th century through the American Golden Age. The appeal of these garments lies in their perfection as "functional clothing," where every design and detail holds meaning, and in the romance of being able to glimpse the culture of their time through them. However, it is also true that when viewed from the perspective of contemporary fashion, there can be a slight discrepancy with current trends. JELADO is a brand that bridges this gap, establishing “AMERICAN VINTAGE” as fashion. Because we thoroughly understand the foundations of masterpieces created over half a century ago, and because we constantly grasp the spirit of the times, we do not produce faithful "replicas." Instead, we offer an "urban vintage style" that is "refined" for the city. Please enjoy it.

 

For those attracted to vintage style:

URBAN VINTAGE STYLE takes the past into the present.

American vintage - clothes born in an era when there was no concept of casual wear. It's what current clothes are based on, developed by anonymous designers from the late 19th cent until the 50’s. The designs and details in American vintage clothes were guided by function. In these aesthetic choices you can see cultures and history -some even find romance. Although current clothes are based on American vintage, there are gaps. JELADO is a brand which fills these gaps and establishes American vintage as fashion.  Unlike replicas which are bound by a need to copy the designs of the era, JELADO clothing has an urban and refined feel -a masterful interpretation of the roots of American vintage masterpieces. Please enjoy our URBAN VINTAGE STYLE.