About us

For everyone who is fascinated by vintage.

Elevating the "time" to the "present"
"URBAN VINTAGE STYLE"

"AMERICAN VINTAGE". In other words, it was born in an era when the concept of "casual wear" did not exist.
The ancestors of modern clothing were created by unknown designers from the end of the 1th century through America's Golden Age.
The appeal of these items is that every design detail has meaning, making them a kind of "functional clothing," and they offer a romantic glimpse into the culture of the time. However, when viewed from the perspective of modern fashion, it is true that there is a slight discrepancy with the times. JELADO is a brand that fills that gap and establishes "AMERICAN VINTAGE" as fashion.
Because we are thoroughly familiar with the origins of masterpieces created over half a century ago, and because we are always in tune with the times, we produce not faithful "replicas," but rather "refined" urban "URBAN VINTAGE STYLE."

 

For those attracted to vintage style:

URBAN VINTAGE STYLE takes the past into the present.

American vintage - clothes born in an era when there was no concept of casual wear. It's what current clothes are based on, developed by anonymous designers from the late 19th cent until the 50's. The designs and details in American vintage clothes were guided by function. In these aesthetic choices you can see cultures and history -some even find romance. Although current clothes are based on American vintage, there are gaps. JELADO is a brand which fills these gaps and establishes American vintage as fashion. Unlike replicas which are bound by a need to copy the designs of the era, JELADO clothing has an urban and refined feel -a masterful interpretation of the roots of American vintage masterpieces. Please enjoy our URBAN VINTAGE STYLE.