Age of Longing 301XX Key Holder [JDG94645]

A special keychain created to celebrate the opening of JELADO's new store and the 20th anniversary of the brand's founding.Brass keychains were a symbol of American promotional culture during its golden age from the 1930s to the 60s. 
From car dealerships, hotels, insurance companies, banks, and gas stations, all kinds of businesses handed out key chains with their brand logos and slogans engraved on them to their customers. They functioned as palm-sized advertisements while also expressing the individuality of the region or company. The heavy feel of brass and the charm of the aging process that enhances the character the more it is used elevated them to a "tool" that goes beyond being a mere novelty. The color and texture that deepen with oxidation speak to the air of a bygone era. 
Still highly popular among vintage collectors, this small piece of gear combines American heritage with practical beauty, becoming a timeless piece of remembrance. 
The vintage spirit of JELADO's denim pants was inspired by the advertising of an American denim brand.
In order to bring back the rugged atmosphere of that time to the present day, a special order was placed with Button Works, a renowned brass parts manufacturer.
Button Works is a specialist in vintage metal parts that boasts a reputation for combining good old American design with Japanese craftsmanship. They make only the real thing without compromising on materials, finishes, or shapes.
The moment you pick it up, you can feel the texture and presence that tickles the masculine heart. This is a piece that speaks of serious manufacturing.

Height: 120mm Width: 33mm