Even if you get drunk, it's okay: Yoi Yoi Bag ~Flagship Store~

September 20, 2025

Thank you for always visiting our store.

The Yoi Yoi Bag, which has been popular every time, has arrived again this year.

JEALDO Yoi Yoi Bag Dragon【JP02644】

The Yoi Yoi Bag is named after the fact that its handle is made of elastic, so you won't lose it even if you get drunk by putting the handle through your wrist. "Yoi (drunk) + Yoi (good)"

The fabric used is LAST RESORT white tag denim, which was developed by deconstructing 1950s 501XX and analyzing the yarn.

The fabric is made by deconstructing deadstock Levi's 501XX fabric from the early 1950s, carefully selecting American cotton, and then scientifically analyzing and reproducing the yarn's thickness, fiber length, and twist count. This is a fabric that JELADO has put its heart and soul into.

This version features dragon embroidery, which is also used on our sukajan jackets. Rayon thread is used for the embroidery, and like denim, it fades with use, allowing you to enjoy its aging.

JEALDO Yoi Yoi Bag Souvenir【JP73632】

The next one is also a version featuring tiger embroidery used on our sukajan jackets.

While the size of the embroidery might seem to have a strong impact, the bag itself is small, so it will be a nice accent to your outfit. The size of the bag is just right for holding a bento box, wallet, cigarettes, and smartphone.

Yoi Yoi Bag Back pocket【JP73631】

JEALDO Yoi Yoi Bag Back pocket【JP73631】

And this is a version with the back pocket of the familiar 301XX from the Last Resort White Tag denim attached.

Of course, the pocket is also practical.

JEALDO Yoi Yoi Bag Souvenir【JP02645】

Furthermore, for the tiger pattern, there is also a version with a different fabric, which is hunter camo printed on back satin fabric.

Which pattern do you prefer?

They sold out quickly last year and the year before, so if you have a pattern in mind, get it now!

～Introducing Pre-Order Items～

【Pre-order item, expected arrival in October】JELADO Blutal Fleece【AB13213】

Seen often in 1940s sweatshirts,

All two-needle stitching, making it a popular and simple sweatshirt as a Vintage Sweat Shirt.

These are the easiest to use, right? (lol)

Sizes M to XL will have a tubular finish.

(*An additional S size has been decided for release,

but it will be a 'split specification' rather than tubular.)

For the stitching of this sweatshirt, vintage sewing machines are used for each part,

making it the ultimate piece with attention to detail.

It has a fluffy texture unique to loop-wheeled knitting,

and its simple design makes it a sweatshirt that everyone will love,

so please pre-order it at our store or online.

And this is also highly recommended!!

JELADO's classic, and one could say 'autumn tradition'...

【Pre-order item, expected arrival around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order item, expected arrival around September-October】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!!

The colors this year are also excellent and highly recommended.

Denim, chinos, and military pants too,

a flannel shirt that goes well with anything...

We have prepared flannel shirts for sale in stores so that everyone can check the fit,

so please try them on and consider making a reservation.

Please also watch this unveiling video.

Thank you very much.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for people who have a strong interest in fashion, those who are interested in excellent traditional techniques and materials, and those who can find enjoyment in their work themselves.

In particular, we welcome those who can think with us about what we can do to deliver our proposed products to more people.

Please check the job categories and application methods on the recruitment page.

～Representative Goto appeared on Machiroku CH～