～Aging of 41Khaki/Olive by WEST staff & Pre-order items & This week's new video is "Explanation video of the re-stocked 406XX"～【WEST】

～41Khaki / Olive Aging～ Good evening. I'm Uemura from WEST. Today, I'd like to introduce this. 41 Khaki Lastresort Chino Cloth【AG94341A】 It's been half a year since I purchased them. Compared to the new product, they have aged considerably, so I'd like to introduce them, but before that... What is JELADO's 41Khaki? We cut open a vintage 41Khaki and analyzed everything from the number and direction of twists, to the thickness of the threads and the shape of the irregularities, and then produced the yarn ourselves. We use American Deep South cotton to reproduce natural slub yarn. In contrast to the previous 41Khaki which was reactive dyed, this 41Khaki is dyed with vat dye. To reproduce the fabric feel of the time, we produced the fabric using a shuttle loom. The 41Khaki, made with US cotton, a shuttle loom, and vat dye, is finished so as not to lose the atmosphere and fabric feel of the time. The ultimate chino pants, with attention paid to every detail: raw cotton, yarn, weaving, and dyeing... That is JELADO's Last Resort Chino Cloth "41Khaki". With repeated wear and washing,the aging of the time will also appear as a unique character. Now for the aging process, it's after six months of wear and four washes. Since vat dyes are used, it has a vintage feel, and compared to the new product, the color has faded considerably overall. Unlike khaki, this olive has a military feel, giving it an earthy vibe. The wide silhouette and ability to roll up the cuffs create a rugged look, making these pants easy to incorporate into any outfit. This item is something we want not only men but also women to wear, so please try them on at least once. *The next production run will not include olive, so please purchase them now. *PW stencil patterns are also available. 41 Khaki Last Resort Chino Cloth Stencil【AG94341B】 165cm/67kg/Wearing size L ～Pre-orders begin～ JELADO's classic LAST RESORT denim. Pre-orders for the 301XX, the regular silhouette with the white tag, have begun. 【Pre-order item, arriving August】JELADO Age of Longing 301XX Denim Pants【JP94301】 The comfort and softness of the fabric unique to the white tag. And we hope you enjoy the aging process that everyone loves, so please try them on at the store. *WEST has samples of W30, 32, and 36. Please consider them. ～Official LINE Account～ JELADO shares information with customers through Instagram and blogs, but we have also launched an official LINE account and are sharing information with many customers there. If you haven't added us as a friend yet, please do so. ～Notice about Ebisu store business days～ To our valued customers from JELADO FLAGSHIP STORE (Ebisu store): This is an announcement regarding changes to our business hours and regular holidays.Starting July 1, 2024, our business hours and regular holidays will change as follows. New Business Hours Monday: 12:00 PM - 8:00 PM Tuesday: Closed Wednesday: 12:00 PM - 8:00 PM Thursday: 12:00 PM - 8:00 PM Friday: 12:00 PM - 8:00 PM Saturday, Sunday, and Public Holidays: 12:00 PM - 7:00 PM We apologize for any inconvenience this may cause our customers and appreciate your understanding and cooperation.Our staff will continue to strive to provide services that satisfy everyone. We look forward to your continued patronage. JELADO FLAGSHIP STORE (Ebisu store) ～Also featured on Higashino Denim～ Higashino-san and Shoji-san's YouTube channel "Higashino Denim" introduces the Blue Tag series. Please check out this video as well. You can watch the Higashino Denim video here. ～This week's new video is here～ Released today at 6:30 PM! This time, JELADO's classic 406xx is back in stock after a year! Please check out the fading and explanation of JELADO's best-selling G-jacket! This week's new video is here.

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～Aging of 41Khaki/Olive by WEST staff & Pre-order items & This week's new video is "Explanation video of the re-stocked 406XX"～【WEST】

41 Khaki Lastresort Chino Cloth【AG94341A】

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