~Changes over time for two WEST staff members~

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this product.

JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

JELADO's classic "black tag" 301EXX.

This dark denim is based on the 1947 (commonly known as '47) model of the 501XX, which is considered the "greatest masterpiece" of all time.

However, the '47 model is actually divided into "early" and "late" versions, and the "black tag" spotlights the denim before the new, bluer denim fabric was introduced, after the dark fabric used during World War II was completely used up.

The "black tag" focuses on the denim before it was announced.

When this uneven fabric ages, it develops intense vertical fading that looks like falling rain.

Since we put them in the dryer to shrink them,

you can see puckering on the back yoke.

You can also see it on the back pockets, giving them an excellent character.

Please take a look at the 301EXX, thoroughly worn in by the WEST staff,

and feel free to try them on and consider them at the store.

~Introducing pre-order items~

【Pre-order item, expected arrival in October】JELADO Blutal Fleece【AB13213】

Featuring all double-needle stitching, commonly seen in 1940s sweatshirts,

it's a popular and simple sweatshirt as a Vintage Sweat Shirt.

These are the easiest to wear (lol).

Sizes M to XL have a seamless tube knit finish.

(*S size will also be released, but it will not be tube knit and will have a cut-and-sew construction.)

This sweatshirt is sewn using vintage sewing machines for each section, making it the ultimate piece with meticulous attention to detail.

The unique texture of loopwheeled fabric gives it a soft and fluffy finish,

and its simple design makes it a favorite among many.

Please consider pre-ordering it at our store or online.

And this is also highly recommended!!

JELADO's classic, and one could say, "autumn tradition"...

【Pre-order item, expected arrival around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order item, expected arrival around September-October】Unionworkers Shirt Regular【JP12108,12109】

Four colors will be released this year!!

This year's colors are also excellent and highly recommended.

This flannel shirt pairs well with denim, chinos, and even military pants...

We have flannel shirts available at the store for you to try on and check the fit,

so please try them on and consider placing a pre-order.

We would also appreciate it if you could watch this unveiling video.

Thank you very much.

~JELADO is looking for staff at both stores~

We are looking for staff to work with us.

We are looking to work with individuals who have a strong interest in fashion,

who are curious about excellent traditional techniques and materials,

and who can find joy in their work themselves.

In particular, we warmly welcome those who can collaborate with us to explore ways to deliver our products to as many people as possible.

Please check the job categories and application methods on the recruitment page.

~Representative Goto appeared on Machiroku CH~

On Monday, March 24th, at 6 PM, Representative Goto of JELADO was featured in a YouTube video released by Machiroku CH.

Representative Goto of JELADO was featured.

He speaks about JELADO's manufacturing,

and his passionate thoughts and dedication to denim.

Because it's based on vintage pieces,

we capture the unique characteristics of each item and incorporate them into our designs.

We hope that as many customers as possible

will come to know JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

~JELADO Staff Coordination~

As a new initiative,

you can now view

staff coordinates

online.

We hope you'll find each staff member's styling

helpful as a reference. Thank you.

Please view them here.

～Official LINE Account～

JELADO uses Instagram, BLOGs, etc.

to send out information to our customers, but we also have

opened an official LINE account

to send out information to as many customers as possible,

so if you haven't added us as a friend yet,

please do so.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please check out this video as well.

You can find the Higashino Denim video here.

～Regarding hem alterations for items brought in～

Both JELADO stores used to accept hem alterations for 'jeans from other brands'

if you brought them to the store, but since there are now many hem alterations for items purchased in-store or online,

we currently do not accept 'hem alterations for other brands brought in'. We apologize for any inconvenience.

・Hem alterations for JELADO products purchased from our dealers (JELADO products you enjoy wearing)

will be subject to a fee.

*We will continue to handle hem alterations for items purchased at JELADO.

〜This Week's New Video〜

Released from the blue tag

U.S Navy Dungaree Jumper【CT12316】

A very popular coverall in stores.

Our representative, Goto, explains the product,

so please check out the video.

This week's new video is available here.