~Introducing the changes in WEST staff over time~

 

Good evening. This is Uemura from WEST.

Today we wore

[JP94301E] Age of Longing Introducing the changes in 301EXX over time.

 

First, let's start with G-Jean Niki's 301EXX (W32).

 

You can see in the picture how his fine whiskers are unique to him.

I commute to work by bicycle every day, so my beard is in this shape...

 

And the vertical drop that is unique to black tags...

This is clearly visible in the image.

 

And there is some puckering on the back yoke and the edges of the back pockets...

Putting it in the dryer clogs the weave and causes these marks.

The fading here is also magnificent.

This color faded after about 1 year and 2 months of wear...

It's amazing!!

 

Next up is the aging of my 301EXX (W33).

 

I myself wear them a lot.

What's different from Yamamoto is the way his beard is formed.

I commute by train, and he commutes by bicycle.

The front end of the bike can't handle the friction... but...

Personally, I want to create a wild beard.

This is the result of careful upbringing.

 

And just like Yamamoto, I also noticed the vertical fading that is unique to black tags...

 

And on the back, the yoke and the edge of the back pocket

There is a firm puckering.

 

And it's still not enough,

A beehive also appeared.

 

Size selection, frequency of wearing, number of washings, etc.

The color fading varies depending on the wearer.

For those who are wearing them now... and those who are planning to wear them in the future

We hope you will help develop Gerard's LAST RESORT.

Thank you.

 

~To our valued customers~

 

[Pre-order item, expected to arrive late February to March] JELADO Age of Longing Black tag 2EXX Denim Pants [JP3E]

 

The above denim pants have been significantly

I'm sorry for being late.

We apologize for any inconvenience caused to customers who have made reservations.

 

For now, it will probably arrive at the end of February or March.

Delivery delays are occurring not only at Gerard but across the apparel industry.

I can't figure out the exact date,

For customers who are looking forward to receiving the product,

I am truly sorry.

 

When the product arrives,

We will contact customers who have made reservations in order.

We would appreciate your patience for a little longer.

Thank you.

 

 

This includes CEO Goto,

All staff members of Gerard West Ebisu store participated in the event.

This video shows the changes over time of the Black Tag 301EXX and how to coordinate it.

 

Each staff member has a different way of wearing the clothes and frequency of washing them, so

I hope you will take a look and pay attention to these things.

Please take a look.

 

Click here for the black tag agingPlease go ahead...

 

~ Blue tag reservations have started ~

 

 

 

[Pre-order item expected to arrive mid-April to end of April] JELADO 4J Coverall [JP4J]

 

 

[Pre-order item expected to arrive mid-April to end of April] JELADO 4W Painter Pants [JP4W]

 

 

[Pre-order item expected to arrive mid-April to end of April] JELADO 4SB Overall [JP4SB]

 

These three items are now available for pre-order in-store and online.

Highly popular among everyone,

JELADO's Last Resort Series.

 

In "Last Resort"

Family heirloom, special trump card

means that

If the white tag is the first group,

The fourth group, following the black tag and brown tag,

This is the "Blue Tag" series.

 

The white and black tags focus on LEVI'S.

The brown tag focuses on 41Khaki...

So what about the blue tag?

 

The blue tag focuses on workwear.

A collection of workwear

When it comes to representative examples, one that cannot be left out is "Lee."

 

Light-weight denim workwear

The focus was on

LAST RESORT "Blue Tag".

 

It's 10.5 oz denim,

Unlike the white and black tags, the blue tags are lower in ounces.

It also shows a different aging process.

There is no mistake.

 

In that sense,

It’s going to be a very exciting series.

 

Customers who are interested

Please make a reservation at our store.

 

Thank you.

 

173cm / 60kg

491J Coverall → L size

391SB Overall → M size

311W Painter Pants → M size

 

We are currently accepting reservations

 

[Pre-order item, expected to arrive between February and March] JELADO Farmers Shirt [JP2]

(Salmon Raw)

 

 

 

 

(As)

 

 

 

 

 

The base is from before the 1950s,

Although it is thick, the fabric is soft.

To recreate this look, I used a vintage flannel shirt.

After thorough analysis, Lee's workwear and

Similarly, at the inspection agency,

 

Fiber length

-Twist coefficient

・Thread count

・Number of strokes

 

We conducted a detailed analysis and developed a new flannel from scratch.

 

This item is

Sulfur dyes are used.

In recent years, there has been little demand for sulfur dyeing.

The "aging" that occurs when worn,

As if wrapped in a towel

The soft texture and feel on the skin are

Exceptionally good and highly recommended.

 

From customers who are concerned about size

This is a product that receives a lot of inquiries, so please contact us by phone.

(In some cases, we may not be able to accommodate your request, such as when you visit the store.)

We would be happy to consult with you in store.

 

Thank you.

173cm/60kg/wearing size M.

 

There is also a video about this product.

Please see here as well.

 

 

 

New videos hereから

 

~Official LINE account~

 

 

 

 

JELADO posts on Instagram, BLOG, etc.

We are providing information to our customers,

We have opened an official LINE account.

We also provide information to many customers there, so

If you haven't added us as a friend yet,

Please add me as a friend.

 

~New videos~

 

 

This time we will introduce WEST staff member Uemura's 7-day coordination! 

 

Of course, American casual style! 

We hope you will also take inspiration from The 2 Monkeys' European style! 

 

Please check it out!!!

 

This week's video isCLICK HERE.