~Changes over time as seen by WEST staff~

 

Good evening. This is Uemura from WEST.

 

Today, at both JELADO stores

Inventory is low

Gerard's original denim fabric

The aging of the black tag of "LASTRESORT"

We would like to introduce it to you all.

 

Yamamoto: 407EXX/M/worn for 1-2 years

 

 

Uemura: 407EXX/XL/worn for 9 months

 

 

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT【JP94407E】

JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL) Denim JKT【JP94407ED】

JELADO Age of Longing Black Tag 407EXX Denim JKT Big Size(50) [JP94407EDD]

 

The jacket is commonly known as 1st.

One pocket and cinch back

Popular at Levi's, and prices continue to soar

This item is based on the 506XX.

This jacket is,

From size L onwards, the back is a "split back"...

This is what is known as a T-back design.

The cinch back is not a slide buckle.

It uses a pin buckle,

The focus is on the period 1945-1947 (first half).

 

Like the pants I'll introduce later,

"Materials control" was issued during the war.

This resulted in LEVI'S also making some detail changes.

However, the war ended in 1945.

With the lifting of material controls,

The announcement of new denim fabrics,

This means going back to the original pre-war details.

It's not going to be easy.

 

It was used during the war

Denim fabric (used for S506XX & S501XX)

Because there is a large amount of surplus in each factory,

I think it was also a cost-cutting measure.

Fabric used in wartime denim is not discarded

You can choose to use it up.

I will use it up in about 2 years.

 

The white tag for "Last Resort" is

Blue denim with 50's XX fabric

It is reproduced.

 

The white tag series 301XX is

War denim in 1947

Published after it was used up

Because the focus is on blue pants,

The white tag 301XX is a 1947 model

It is a later type.

 

Last Resort Black Tag in 1947

It was used during the war

"Denim with a strong dark color" → "Denim with a strong blue color"

This will be a transitional denim that will be switched to

This is an early 1947 model.

 

Yamamoto: 301EXX/W32/worn for 1-2 years

 

 

Uemura: 301EXX/W33/worn for 1 year

 

15oz denim with white tag 301XX

In comparison, the rise is shallower and the silhouette is

The thin type is...

JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E]

Because the denim fabric has a strong uneven texture,

There is a severe drop in the vertical direction.

The more you wear it, the more it will age and change.

The atmosphere is like "vintage".

 

The best thing about denim is

I would definitely say fading.

 

Both 407EXX and 301EXX

You can enjoy the changes over time.

 

Frequency of wear, number of washes, and size worn

Since the facial expressions are different,

Your one and only outfit, your one and only piece

I hope you will raise it.

 

~Coordination by JELADO staff~

 

 

 

 

 

As a new project

Online,

Staff coordination

You can now see it.

 

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

Thank you.

 

CLICK HEREPlease take a look from here.

 

～We are also taking reservations for JELADO's standard flannel shirts～

 

 

 

 

This year's flannel shirts come in these four colors.

Have you decided which color to choose?

 

The most popular one is... as you can probably guess.

It's easy to match with any color and easy to use.

Please be sure to purchase it.

 

But... "I don't know the size!"

I'm sure there are some people who think this way.

 

At Gerrard West,

We have prepared this for such customers.

 

We have them prepared for you to check the fit,

This is a product, so please try it on.

If you like it, you can purchase it on the spot.

 

Please come and try it on in store.

 

[Coming Soon] JELADO Union Worker Shirt Short Length [JP02125.JP02126]

[Coming Soon] JELADO Union Workers Shirt Regular [JP02127.JP02128]

 

~Official LINE account~

 

 

 

 

JELADO posts on Instagram, BLOG, etc.

We are providing information to our customers,

We have opened an official LINE account.

We also provide information to many customers there, so

If you haven't added us as a friend yet,

Please add me as a friend.

 

 

 

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please take a look at this video as well.

Higashino denim videoCLICK HEREFrom here.

 

～About hemming by bringing in your own items～

 

At both JELADO stores, we also sell denim from other brands.

We would accept hemming if you brought it to the store,

We have seen an increase in the number of hemming requests for in-store and online purchases, so

Regarding "hem shortening by bringing in products from other brands,"

We are currently unable to respond to this request. Thank you for your understanding.

 

・We handle JELADO

There is a fee for hemming JELADO products purchased from a dealer..

※For hemming of products purchased at JELADO,

We will continue to respond as before.

 

This week's new videos are here

 

 

This is the seventh installment of our popular project!

7DAYS coordination!

MORI Manager Edition!

Please take a look!

 

New videos areCLICK HEREFrom here.