〜Warm Up Series〜

Good evening. This is Uemura from WEST.

Today, I would like to introduce you to this.

Based on a vintage Reverse Weave,

this is the Warm Up series.

Warmup Reverse Weave Parka【AB12236】

Expedition Sweat Cardigan【AB12238】

Warmup Reverse Weave Crew Neck Sweat【AB12241】

Crazy Up【AB12237】

Speaking of Reverse Weave,

the original sweat would shrink vertically,

so by using the fabric horizontally, vertical shrinkage was reduced.

Furthermore, by adding ribs to the sides,

ease of movement was improved.

Among Reverse Weaves, which have a long history as sweatshirts,

this WARM UP series faithfully reproduces

Vintage Reverse Weaves from the 90s to 00s.

For production,

it will be released with the cooperation of RIDING HIGH Co., Ltd.

The back side is brushed,

making it soft and fluffy,

so it is extremely comfortable to wear.

Please come and purchase it at our store.

～Introduction of Pre-order Items～

【Pre-order item, expected arrival in October】JELADO Brutal Fleece【AB13213】

Featuring the ALL two-needle stitching often seen in 1940s sweatshirts, it's a popular and simple vintage sweatshirt.

These are the easiest to use, aren't they? (laughs)

Sizes M to XL are finished with tubular knitting.

(*S size will be released additionally, but it will be a "split specification" instead of tubular knitting.)

For the sewing of these sweatshirts, vintage sewing machines are used for each part,

making it the ultimate piece with attention to detail.

Finished with the fluffy texture unique to loopwheeled knitting,

and with a simple design, we believe everyone will love it.

We encourage you to pre-order it at our store or online.

And this is also highly recommended!!

A JELADO staple, and you could even call it a "sign of autumn" ...

【Pre-order Item Expected to Arrive Around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order Item Expected to Arrive Around September-October】Unionworkers Shirt Regular【JP12108,12109】

These four colors will be released this year!!

The colors this year are also excellent and highly recommended.

This flannel shirt pairs well with jeans, chinos, and military pants.

We have flannel shirts available at our store for you to try on and check the fit,

so please feel free to try them on and consider pre-ordering.

Please also watch this reveal video.

Thank you for your cooperation.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for people who are highly interested in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can help us think about how to deliver our products to more customers.

Please check the recruitment page for

job openings and application methods.

〜Representative Goto appeared on Machiroku CH〜

On March 24th (Monday) at 6 PM, in a YouTube video published by Machiroku CH,

JELADO's representative, Goto, was featured.

He talks about JELADO's craftsmanship,

and his passionate thoughts and commitment to denim.

Because it is based on vintage items,

we capture the unique characteristics of each piece and incorporate them into our designs.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

〜JELADO Staff Coordinates〜

As a new initiative, you can now view

our staff's outfits

online.

We hope you'll use each staff member's styling

as a reference.

Thank you.

Please view them here.

～Official LINE Account～

JELADO shares information with customers

on Instagram, blogs, and other platforms.

We also share a lot of information with customers

on our official LINE account.

If you haven't yet, please consider

"adding us as a friend" on LINE.

～Also featured on Higashino Denim～

 

The blue tag series was featured on Higashino and Shoji's YouTube channel

"Higashino Denim."

Please take a look at this video as well.

You can watch the Higashino Denim video here.

～Regarding Hemming of Brought-in Items～

At present, neither JELADO store offers

"hemming services for other brands brought in by customers."

We appreciate your understanding.

Additionally, hemming for JELADO products purchased from our authorized dealers

will incur a fee.

※Hemming services for items purchased directly from JELADO stores

will be provided free of charge.

※When bringing items in, we kindly request that they be washed.

Please note that we may, in some cases, decline service. Thank you for your understanding.

〜This Week's New Video〜

This week's new video is

a coordination introduction

for the 2026SS collection.

What will our unique staff members

choose?

We hope you look forward to it.

Thank you.

This week's new video is here.