〜Warm Up シリーズ & 今週の新着動画は『恵比寿店 熊崎のおねだり企画 2026SS』〜【WEST】

〜Warm Up Series & This Week's New Video: "Ebisu Store's Kumazaki's Pleading Project 2026SS"〜【WEST】

~Warm Up Series~

Good evening. This is Uemura from WEST.
Today, we have this...

The Warm Up series
is based on
Vintage Reverse Weave.

For sweatshirts that shrink vertically when washed,
we used the innovative idea
of using the fabric horizontally
to alleviate this.

With side ribs adopted under both arms,
it is a piece that also offers ease of movement.

Crew Neck

Warmup Reverse Weave Crew Neck Sweat【AB12241】


Cardigan

Expedition Sweat Cardigan【AB12238】


And starting this year,

Hoodie

Warmup Reverse Weave Parka【AB12236】


are available in these three types.


The "WARM UP" series,
with its fabric thickness and weight,
evokes a sense of nostalgia when worn.

Please try them on at the store
and consider them.

~491J Pre-orders Begin~








【Pre-order Item, Arriving November】JELADO 491J Coverall【JP94491J】

This is the blue tag series of our classic "LASTRESORT" denim.


It's a 10.5 oz light-ounce denim, and the warp threads combine three different thicknesses, allowing you to enjoy a random vertical fading.


With swing-type buttons and pocket quirks seen in 1940s Lee coveralls, based on vintage details, this piece will appeal to both JELADO enthusiasts and vintage lovers.


We want many of you to wear this popular coverall, so pre-orders are now open. Thank you.


~JELADO is recruiting staff at both stores~


We are looking for staff to work with us.


We are looking to work with individuals who have a strong interest in fashion, are curious about traditional craftsmanship and materials, and can find enjoyment in their work independently.


In particular, we welcome those who can collaborate with us to brainstorm ways to reach more customers with our products.


Please check the Recruitment Page

for details on job openings and how to apply.


~Representative Goto featured on Machiroku CH~



On March 24th (Monday) at 6 PM, our representative Goto was featured on a YouTube video by Machiroku CH.



JELADO's representative, Goto, was featured.


He discussed JELADO's manufacturing,

and his passionate thoughts and commitment to denim.


Because it is based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.


We hope that as many customers as possible

will discover JELADO's LAST RESORT denim.


Please watch the YouTube video.


Please watch the video here.



~JELADO Staff Coordination~
















As a new initiative, you can now view

staff coordinates online.


We hope you'll find the styling of each staff member

to be a helpful reference. Thank you.


Please view here.


~Official LINE Account~





JELADO shares information with customers through Instagram, blogs, etc.,

and also through our official LINE account.

If you haven't added us as a friend yet,

please do so to receive updates.




~Featured on Higashino Denim~

 

The Higashino Denim YouTube channel, featuring Higashino-san and Shoji-san,

has introduced our blue tag series.

Please check out this video as well.

Click here for the Higashino Denim video.


~Regarding Hemming Services~


At present, JELADO stores

do not offer 'hemming services for other brands brought in by customers.'

We apologize for any inconvenience.

Additionally, hemming for 'JELADO products purchased from authorized dealers' will incur a fee.

*Hemming for products purchased directly from JELADO stores will be offered as a free service.

*When bringing in items, please ensure they are washed.

We may refuse service in some cases, so please be aware of this beforehand.


~This Week's New Video~



This week's video is a popular feature.


Kumazaki from the Ebisu store, who has a larger build,

negotiates directly with the president

for the benefit of all JELADO fans

with larger builds across the country.


Kumazaki's Negotiation Project 2026SS.


We are excited to see what items

he will request this time.


Please take a look.


Click here for this week's new video.

Back to blog