Thank you for always visiting us.

Today, we'd like to introduce a highly anticipated item that will be a big hit from autumn and winter onwards. You might not want to think about wearing it yet with the current heatwave, but it has just arrived!

Warmup Reverse Weave Parka【AB12236】

A parka has arrived from our Warmup series.

When we released it last year, many customers requested a parka, and it's finally here this season.

Once again, we collaborated with Riding High to produce this release.

It comes in three colors: black, grass green, and grape, offering easy-to-wear color options.

The stitching is based on an 80s reverse weave hoodie. The material uses 100% cotton US blend open-end yarn, andthe napping process replicates the vintage-specific fleece napping using a US napping machine.

The dry fabric texture and knit pattern are faithfully reproduced through degreasing.The side panels use vintage-spec flatlock seams.

To sew the stiff fabric, we collaborated with an excellent factory.

This parka is perfect for those who appreciate old-fashioned styles.

It comes in four sizes: M, L, XL, and a new 50 size this season, making it suitable for larger body types.

Please come and see it in store.

• August 12 (Tuesday)
• August 13 (Wednesday)
• August 14 (Thursday)
• August 15 (Friday)

【Pre-order item, expected to arrive around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order item, expected to arrive around September-October】Unionworkers Shirt Regular【JP12108,12109】

These four colors will be released this year!

This year's colors are also excellent and highly recommended.

They pair well with denim, chinos, and military pants—

these flannel shirts are incredibly versatile.

For everyone, we have prepared

flannel shirts available for purchase in store

so you can check the fit. Please try them on and consider placing a pre-order.

We would also appreciate it if you could watch this unveiling video.

Thank you.

And finally, this one…

【Pre-order Item, Arriving August】JELADO 44Leather Jacket (44 Leather Jacket) Horse hide Semi-aniline Finish【JP94409】

As you may already know,

this leather jacket is based on the LEVI'S S506XX (War Model),

so it has 'four' front buttons instead of five.

The absence of flaps on the pockets

is also a detail unique to the War Model.

Naturally, it features 'laurel wreath buttons'.

These buttons have been treated with a blue rust finish,

which will develop more character as the leather ages with wear.

The back features a split-back specification,

which, for LEVI'S 506XX, applies to sizes 46 and above.

And above the waistband, there's a cinch back.

Made from 1.6mm thick horsehide leather with a semi-aniline finish,

this leather retains the natural characteristics of the hide while also giving a substantial feel,

truly offering the 'best of both worlds'.

At WEST, even when it arrives, it's mostly pre-orders,

and hardly any of these leather jackets make it to the storefront, so they're in high demand.

Please come and try on a sample in store to place your pre-order.

Thank you.

～JELADO is recruiting staff at both stores～

We are looking for staff to work with us.

We are looking to work with individuals who have a strong interest in fashion,

are curious about traditional techniques and materials,

and can find enjoyment in their work.

In particular, we welcome those who can collaborate with us to consider how to reach more customers with the products we offer.

Please check the recruitment page

for job openings and application methods.

～Representative Goto appears on Gaiki CH～

At 6 PM on Monday, March 24th, on Gaiki CH's YouTube channel,

JELADO's representative, Goto, was featured.

He talked about JELADO's manufacturing process,

and his passionate feelings and commitment to denim.

Because it's based on Vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will get to know JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

～JELADO Staff Coordination～

As a new project,

staff coordinates are now available

for viewing online.

We hope you find each staff member's styling

helpful as a reference. Thank you.

Please click here to view.

～Official LINE Account～

JELADO shares information with customers on Instagram, blogs, and other platforms,

but we have also opened an official LINE account

to reach even more customers. If you haven't already,

please add us as a friend.

～Featured on Higashino Denim～

The "Blue Tag Series" has been featured on Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim."

Please watch this video as well.

Click here for the Higashino Denim video.

～Regarding Hemming of Brought-in Items～

Both JELADO stores previously offered hemming services for "denim from other brands" if brought to the store.

However, due to the increased volume of hemming for in-store and online purchases,

we are currently unable to accommodate "hemming of brought-in items from other brands." We apologize for any inconvenience.

・For customers who wear JELADO,

hemming of "JELADO products purchased from our dealers" will be charged.

*Hemming of JELADO products purchased directly from JELADO will continue to be handled as before.

～This Week's New Video～

This week's new video is here.

Kumazaki, manager of the Flagship Store, will introduce the second BRUNEL collaboration cap.

What are the differences from the previous direct-store exclusive cap?

Kumazaki, who has a close relationship with the representative of BRUNEL, will explain from his unique perspective, so please take a look.

Click here for the video.