~WABASH Coverall~

Good evening. This is Uemura from WEST.

Today, I'd like to introduce an item I personally purchased...

Steelbeam Coat

.

Steelbeam Coat【AG11406】

It pairs well with various pants,

and is an easy-to-coordinate coverall to have.

The Steelbeam Coat, which we recommend as a coverall,

is produced based on a coverall from the workwear brand 'SWEETORR' from before the 1920s.

The A-line silhouette unique to this era,

and above all, the 'deformed pockets'.

I believe these are irresistible details for vintage lovers.

And for the buttons, we've adopted the 'change buttons' that are also unique to this era.

*What are change buttons?

They are buttons that can be removed by securing them with a metal ring.

Before the 1940s, when washing machines began to spread, laundry was done on washboards,

so this can be seen as a way to prevent damage to the fabric.

We use JELADO's original 'Wabash', derived from the Last Resort's 'blue tag'.

Three different thicknesses of yarn are used for the warp threads.

Therefore, with repeated wear,

a vertical fading like vintage can be seen.

And the Wabash dot stripes are reproduced with discharge printing,

making this a thoroughly crafted piece.

Please try it on at the store,

and make a purchase.

~491J Pre-orders Begin~

【Pre-order item, expected arrival in November】JELADO 491J Coverall【JP94491J】

This is from the classic 'LASTRESORT' denim's

blue tag series.

It's a 10.5 oz light ounce denim,

and because it uses three different thicknesses of warp threads,

you can enjoy a random vertical fading.

With swing-back tack buttons and

details from the vintage base,

such as the unique pocket design seen in 1940s Lee coveralls,

this piece will appeal to both JELADO fans and

vintage lovers.

We hope many of you will wear this popular coverall,

which is now available for pre-order.

Thank you for your cooperation.

~JELADO is looking for staff at both stores~

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

are interested in excellent traditional techniques and materials,

and can find enjoyment in their work independently.

In particular, we welcome those who can work with us to think about what we can do to deliver our proposed products to more people.

Please check the recruitment page for job openings and application methods.

Recruitment Page

~Representative Goto appeared on Machiroku CH~

On March 24th (Monday) at 6 PM, on YouTube released by Machiroku CH,

JELADO representative Goto was featured.

He talked about JELADO's craftsmanship,

and his passionate thoughts and commitment to denim.

Because it is based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please check out the YouTube video.

Please watch the video here.

~JELADO Staff Coordination~

As a new project, staff coordination is now available online.

We hope you will refer to each staff member's styling.

Thank you.

Please view it here.

~Official LINE Account~

JELADO uses Instagram and BLOG to

provide information to our customers, but we also send information to many customers

through our official LINE account.

If you haven't already, please add us as a friend on LINE.

~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" has featured our blue tag series.

Please watch this video as well.

You can watch the Higashino Denim video here.

~Hemming services for brought-in items~

At both JELADO stores,

we currently do not offer "hemming services for other brands brought in by customers."

Please understand.

Also, hemming services for JELADO products purchased from our authorized dealers will be charged.

*Hemming services for products purchased directly from JELADO stores will be provided free of charge.

*Please bring your items in a washed condition. We appreciate your cooperation.

Please note that we may refuse service depending on the condition of the item.

~This week's new video here~

This week's video is a popular project.

Kumazaki, from the Ebisu store, who has a larger build,

directly negotiates with the president to ask for items

for JELADO fans with larger builds across the country.

Kumazaki's Request Project 2026SS.

I'm looking forward to seeing what kind of items he will ask for this time.

Please take a look.

This week's new video is here.