Introducing Vaudeville & Featured in Dig-it & Today's new video is "Mohican Ogawa appointed BOOTED Ambassador" - [WEST]
Share
~The 2Monkeys again today~
Good evening. This is Uemura from WEST.
Today, I'd like to introduce you to this.
VAUDEVILLE【TM83933】
The setting is 1880-1920.
This is a "vaudeville theater" that could be seen
in New York and other big cities in America.
A vaudeville theater offers a rich variety of entertainment,
including singing, dancing, comedy, and magic.
Even early silent film stars like Charlie Chaplin and the Marx Brothers
came from vaudeville.
The main subject of today's blog,
"Vaudeville," is a shoe that was created with the image of shoes
that a vaudeville actor might have worn.
It is an external wing boot with a high toe and a quarter panel
sewn from two separate pieces of leather.
This boot combines the "Goodyear welt construction"
and "Mackay construction."
This combination is similar to the Sportif.
Vaudeville, with its soft leather and excellent fit.
The leather used for this Vaudeville is horsehide (horsefront).
This is leather that has not been "finished" in the usual way,
leaving natural skin marks.
Tiger stripes and scratches will become apparent as you wear them,
but I believe that is part of the charm of horsehide.
Black is brown core leather,
and Oak Brown is leather with clear color shading.
Please try on Vaudeville at our store.
~Dig-it~
WEST Manager Yamamoto, now known as
"G-Jean Niki," is featured in Dig-it.
Please check it out.
The content is, of course, related to G-Jean
because it's "G-Jean Niki" (lol).
It's a very Yamamoto-esque article.
Please take a look at "G-Jean Niki's"
aging techniques.
The link to the Dig-it article is
here.
~Staff Wanted~
Jelado is currently looking for staff.
If you "love" clothes,
"love" customer service,
and "love" JELADO.
Then why not work with us?
We welcome people who can think with us about what we can do
to deliver the products we offer to more people.
For more details, please see the News section of our website.
"We are looking for staff to work with us"
Click on that to see
the recruitment details, and also...
the reasons why each staff member joined the company in a video,
so please check that out as well.
We look forward to your applications.
Thank you.
~Reservations have started~
[Pre-order item, expected arrival late May] 41 Khaki Last Resort Chino Cloth Stencil [AG94341B]
As you may already know,
The Last Resort CHINO CLOTH
41Khaki stencil pattern is here...
These are incredibly rare,
and a popular item.
Both stores have samples for trying on,
but even our staff members
can't buy them without a reservation, so if you're
undecided, please act fast.
With repeated wear and washing,
the 41Khaki stencil will age beautifully.
The stencil, which is dark when purchased,
will fade with washing,
completely changing its look.
For customers considering a reservation,
please make your decision quickly.
173cm/60kg/wearing size S
~Otherpre-order items summarized~
Today, as more pre-order items have been added,
I'd like to summarize them briefly.
Currently, at both the West and Ebisu stores,
we are taking reservations for 6 items.
[Pre-order item, expected arrival mid to late April] JELADO 44Leather Jacket (44 Leather Jacket) Horsehide Semi-aniline Finish [JP94409]
It's been three months since the Anitube release,
and this is probably the most inquired-about item
at both the WEST and Ebisu stores, wouldn't you agree?
Similar to LEVI'S S506XX (War Model),
・4-button laurel wreath buttons
・Flapless pockets
・Split back adopted on the back
・Cinch back
etc., are details incorporated into this leather jacket.
It's a moderately heavy leather, hill-dyed with black,
which is what's called tea-core leather.
With repeated wear, the light brown base will show through,
changing its expression, so you can enjoy
that aspect of the leather.
We have a sample (size L) available at WEST.
(Khaki)
(Olive)
[Pre-order item, expected arrival mid to late April] 41 Khaki Lastresort Chino Cloth [AG94341A]
The old 41Khaki was discontinued
with its last arrival in May 2023.
To release new chino pants to replace it,
we cut up expensive vintage 41Khaki pants,
analyzed them, and produced the fabric from scratch.
Using American deep-south cotton,
we've recreated a natural slub yarn.
While the previous 41Khaki was dyed with reactive dyes,
this new 41Khaki is dyed with vat dyes.
The 41Khaki, using American cotton, shuttle looms, and vat dyes,
is finished to preserve the atmosphere and texture of the original.
The ultimate chino pants, with meticulous attention to detail in
raw cotton, yarn, weaving, and dyeing...
That is JELADO's
Last Resort Chino Cloth
"41Khaki."
When it was previously released, it sold out
at an incredible speed, and there are many customers
waiting for the next arrival of this popular item,
so if you're interested,
please reserve yours at the store.
We have wearing samples in XS, M, L, and XL available at the store.
[Pre-order item, expected arrival March] JELADO Farmers Shirt [JP01123]
(Salmon Raw)
(Mint)
The base is from before the 1950s,
To reproduce a thick but soft fabric,
we thoroughly analyzed vintage flannel shirts
and, like Lee's workwear, sent them to a testing institution
・Fiber length
・Twist coefficient
・Yarn count
・Number of threads per inch
After detailed analysis of these factors, we developed a new flannel from scratch.
This product uses
sulfur dyes.
While the demand for sulfur dyeing has been low in recent years,
the "aging" that occurs with wear,
and the soft "texture" and "feel against the skin,"
as if wrapped in a towel, are outstanding and highly recommended.
This is a product that receives a lot of inquiries
from customers concerned about sizing, but it would be appreciated
if you could consult us in-store rather than by phone
(as we may not be able to respond due to customers visiting, etc.).
【Pre-order item, expected to arrive mid-to-late April】JELADO 491J Coverall【JP94491J】
【Pre-order item, expected to arrive mid-to-late April】JELADO 311W Painter Pants【JP94311W】
【Pre-order item, expected to arrive mid-to-late April】JELADO 391SB Overall【JP94391SB】
"Last Resort" means
a family heirloom or trump card,
and if the white tag is the first series,
the fourth series, following the black tag and brown tag,
is the "Blue Tag" series.
The white and black tags focus on LEVI'S,
the brown tag focuses on 41Khaki…
So what about the blue tag?
The blue tag is a collection centered on workwear,
and when it comes to representative workwear,
"Lee" is definitely essential.
The LAST RESORT "Blue Tag" focuses on
light ounce denim workwear.
Since it's 10.5 oz denim,
unlike the white and black tags, the lower ounce blue tag
will undoubtedly show a different kind of aging.
In that sense,
this series is very exciting.
We are currently accepting pre-orders for a total of 6 items in-store.
Some of these items have samples available for fitting in-store,
so if you are interested, please try them on and place your pre-order in-store.
Thank you.
~Official LINE Account~
JELADO provides information to customers
through Instagram and blogs, but
we have also opened an official LINE account
and are providing information to many customers there as well,
so if you haven't added us as a friend yet,
please do so.
~This week's new video is here~
This time, we're revealing behind the scenes of the monthly Lightning magazine shoot!
The atmosphere of the shooting location, which you can't see anywhere else!
Plus, there's a free talk with Mr. Mohikan Ogawa, so it's packed with content!
Please take a look!!!




































