~The 2 Monkeys~

 

Good evening. This is Uemura from WEST.

Today I'd like to introduce this.

 

Speaking of The 2 Monkeys...

That's right, it's this.

 

This is Sportif, an iconic item from The 2 Monkeys.

 

Originally, this brand was created by representative Goto and Rikiya Suzuki to develop boots, and they also release clothing that matches them. However, in my opinion, the icon of this brand is 'Sportif'.

 

(Black Calf)

The 2 Monkeys Sportif (Black Calf) [TM72924]

These boots, made with French calf leather, are characterized by their lightness and softness.

 

Since this is brown-core leather, the underlying brown color will emerge as you wear them, so you can enjoy the changing appearance from when you first wear them to after they have aged.

 

These Black Calf boots have been popular ever since their release and have many fans.

 

(Chamonix)

The 2 Monkeys Sportif 2 Chamonix [TM82948]

This Sportif "2" is a pattern with a redesigned quarter and backstay of the "Sportif".

 

It is a black and white bicolor called Chamonix.

 

It uses stiffer leather than the Sportif Black Calf.

Nevertheless, the leather is soft, making it comfortable to wear and highly recommended.

 

(Bordeaux)

The 2 Monkeys Sportif (Bordeaux Vachetta) [TM81935]

This Bordeaux model feels stiff at first, but it uses "Vachetta Leather" which is thoroughly oiled, so the leather softens as you wear it.

 

Also, this leather clearly shows variations in color. The expression changes as you wear it, so you can enjoy its aging process.

 

And unique to Sportif,

 

・Goodyear welt construction

・Blake stitch construction

 

It's made by combining these two methods.

 

The waist (arch) part is narrowed, which makes these boots incredibly stylish from any angle you look at them.

 

Please come and try them on at the store.

Thank you very much.

 

~Dig-it~

 

WEST store manager Yamamoto, now known as

"G-Jean Niki," is featured in Dig-it.

Please check it out.

 

 

 

 

The content, of course, is about "G-Jean Niki," so it's related to G-jeans (lol). It's a very Yamamoto-like article.

 

 

 

 

Please take a look at the aging techniques unique to "G-Jean Niki".

 

The link to the Dig-it article is

here.

 

~Staff Recruitment~

 

 

Jelado is currently looking for staff.

 

If you "love" clothes,

"love" customer service,

and "love" JELADO.

 

If so, why not work with us?

 

We welcome anyone who can help us think about what we can do to deliver the products we offer to more people.

 

Detailed information is available on our HP News page under:

"We are recruiting staff to work with us"

.

 

Clicking there will show you the recruitment details, and...

 

 

 

 

 

 

 

We have made a video about the backgrounds of each staff member, so please check that out as well.

 

We look forward to receiving your applications.

Thank you.

 

~Reserved items compiled~

Today, as the number of reserved items has increased,

I would like to compile them a bit.

 

Currently, there are 6 product numbers available for reservation

at the WEST and Ebisu stores.

 

【Reserved item arriving mid-April to late April】JELADO 44Leather Jacket Horsehide Semi-aniline Finish【JP94409】

Although three months have passed since the Anitube release,

I wonder if this is the most inquired-about product number

at both the WEST and Ebisu stores?

 

Similar to LEVI'S S506XX (War Model)

 

・Four-button laurel buttons

 

・Flapless pocket

 

・Split back

 

・Cinch back

 

 

etc., is a leather jacket that incorporates these details.

 

This leather has a moderate weight and is dyed black with pit dyeing,

resulting in what is called "tea core" leather.

As you wear it repeatedly, the light brown underlayer will emerge,

changing its appearance, so

you can enjoy that aspect of the leather as well.

 

A sample (size L) of this is available at WEST.

 

 

(Khaki)

 

(Olive)

【Reserved item arriving mid-April to late April】41 Khaki Lastresort Chino Cloth【AG94341A】

The old 41 Khaki was discontinued

with the last delivery in May 2023.

 

To release a new chino pant to replace it,

we cut up expensive vintage 41 Khaki,

analyzed it, and produced the fabric from scratch.

 

Using American deep south cotton,

we recreated natural slub yarn.

 

Unlike the previous 41 Khaki which was reactive dyed,

this 41 Khaki is vat dyed.

 

The 41 Khaki, made with American cotton, shuttle loom, and vat dye,

is finished to retain the atmosphere and fabric feel of the era.

 

From raw cotton to yarn, weaving, and dyeing,

this is the ultimate chino pant crafted with attention to every detail...

That is Jelado's

Last Resort Chino Cloth 

"41 Khaki".

 

When it was last released, it sold out incredibly quickly,

and there are many customers waiting for the next shipment,

making it a very popular item.

So, if you are interested,

please reserve yours at the store.

Wearing samples in sizes XS, M, L, and XL are available at the store.

 

 

【Reserved item arriving in March】JELADO Farmers Shirt 【JP01123】

(Salmon Raw)

 

(Mint)

The base is from before the 1950s,

to reproduce a thick yet soft fabric,

we thoroughly analyzed vintage flannel shirts,

and at a testing institution, just like Lee workwear,

 

・Fiber length

・Twist coefficient

・Yarn count

・Number of threads per inch

 

were meticulously analyzed, and a new flannel was developed from scratch.

 

This product uses

sulfur dyes.

Although there is little demand for sulfur dyeing in recent years,

the "aging" effect from wear and

the fluffy "fabric feel" and "skin feel",

as if wrapped in a towel, are

exceptionally good and highly recommended.

 

This product receives many inquiries from customers

who are concerned about the size, but we would prefer if you consulted us

in-store rather than by phone (as we may not be able to accommodate due to in-store visits, etc.).

 

 

 

【Reserved item arriving mid-April to late April】JELADO 491J Coverall【JP94491J】

[Pre-order item, scheduled to arrive mid-April to late April] JELADO 311W Painter Pants [JP94311W]

[Pre-order item, scheduled to arrive mid-April to late April] JELADO 391SB Overall [JP94391SB]

"Last Resort" means

a trump card, a last resort,

and if the white tag is the first line of attack,

the blue tag series is the fourth line of attack, following the black tag and brown tag.

 

While the white and black tags focus on LEVI'S,

and the brown tag focuses on 41 Khaki...

What about the blue tag?

 

The blue tag is a collection

centered around workwear, and when it comes to workwear,

"Lee" is definitely a brand that cannot be overlooked.

 

The LAST RESORT "Blue Tag" focuses on

light-ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag is sure to show

a different kind of aging.

 

In that sense,

it's a very exciting series.

 

We currently have 6 items available for pre-order in-store.

Some of them have samples available for try-on in-store,

so if you are interested, please try them on and pre-order in-store.

 

Thank you.

 

~Official LINE account~

 

 

 

 

JELADO shares information with customers

via Instagram, blogs, etc., but

we have also opened an official LINE account

and share information with many customers there, so

if you haven't "added us as a friend" yet,

please do so.

 

~This week's new video~

 

 

This time, we're revealing the behind-the-scenes of our interview with Monthly Lightning!

The atmosphere of the interview site is unlike anything you've seen before!

 

Plus, there's a free talk with Mr. Mohican Ogawa, so it's packed with content!

Please take a look!!!

 

Click here for the new video.