～STRONG GUM Tee～

Good evening. This is Uemura from WEST.

July is finally halfway over,

and I'm really feeling the summer heat.

This year the temperatures are high, and it's just so hot...

Everyone, please make sure to stay hydrated and take precautions against heatstroke.

Well, today we have this...

It's a T-shirt.

I know I introduced a T-shirt yesterday!

Please don't mention that.

I've rearranged the display a bit to make it easier to see.

This year feels hotter than last year, so

I recommend T-shirts.

Yesterday I introduced plain T-shirts,

so today it's printed T-shirts.

Strong Gum Tee【AB12230】

This piece faithfully reproduces a chewing gum logo print

that existed in Detroit in the 1920s.

This STRONG GUM Tee,

has a very popular print,

it's such a nice print that some people even say it's their

"personal favorite print in the T-shirt category".

The tubular body is comfortable to wear,

and with binder two-needle stitching,

it's firmly reinforced to prevent stretching,

resulting in a tough piece.

Please come to the store to try it on and consider it.

Thank you very much.

～Introducing pre-order items～

JELADO's classic, which can be called a "sign of autumn"

【Pre-order item, expected to arrive around September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order item, expected to arrive around September-October】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!!

This year's colors are also excellent and highly recommended.

This flannel shirt goes well with denim, chinos, and even

military pants...

Everyone, we have flannel shirts available for sale at the store

so you can check the fit, so please try them on and consider placing a reservation.

Thank you.

Please also watch this unveiling video.

We would appreciate it.

Thank you very much.

～301EXX Reservations Start～

Reservations for the popular 301EXX have started.

Last Resort Denim, popular both in Japan and overseas.

We are currently accepting reservations in store and online.

【Pre-order item, expected to arrive end of July】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

At the WEST store,

we have samples in W30, 31, 32, 33, and 40,

so please try them on at the store and make your reservation.

Thank you.

※Refer to the aging of WEST staff...

Yamamoto / Worn for 2 years

Uemura / Worn for 1 year

Everyone, thank you very much.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

are curious about wonderful traditional techniques and materials,

and can find enjoyment in their work themselves.

In particular, we welcome those who can collaborate with us to consider how to deliver our products to more people.

Please check the Recruitment Page

for job openings and application methods.

～Representative Goto appeared on Machiroku CH～

On March 24th (Monday) at 6 PM, on Machiroku CH's YouTube,

JELADO representative Goto was featured.

He talked about JELADO's craftsmanship,

his passionate feelings and commitment to denim.

Precisely because it's based on Vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please take a look at the YouTube video.

Please watch the video here.

～JELADO staff coordination～

As a new initiative,

staff coordinates are now available

online.

We hope you'll find each staff member's styling

to be a helpful reference. Thank you.

Please view them here.

～Official LINE Account～

JELADO uses Instagram, BLOGs, and other platforms

to send information to our customers, but we've also

opened an official LINE account to reach as many customers as possible.

If you haven't already added us as a friend,

please do so.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim," featured our blue tag series.

Please check out this video as well.

You can find the Higashino Denim video here.

～Regarding Hemming Services for Bring-in Items～

Both JELADO stores accept hemming for "denim from other brands" if you bring them to the store.

However, as hemming requests for in-store and online purchases have increased,

we currently do not offer "bring-in hemming services for other brands." Thank you for your understanding.

・Hemming for JELADO products purchased from our "dealers" will be charged a fee.

*Hemming for products purchased directly from JELADO will continue to be handled as before.

～Popular Feature: Staff's Best Buys～

Everyone, thank you for waiting.

“JELADO Staff’s Best Buys!”

This time, it's the best buys of the second half of the year,

and just like the first half, each staff member's individuality shines through.

Please use it as a reference.

You can watch the Staff's Best Buy video here.

〜This Week's New Video〜

JELADO's classic button-down shirt,

"Madison," will be introduced by our Ebisu store staff.

Please watch the video to see this popular BD shirt,

which is popular at both stores.

Please check here for this week's new video.