~Sportif Horse Butt & This week's new video is by Representative Goto, "Gold Tag Explainer Video"~ [WEST]
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〜Sportif Horse Butt〜
Good evening. This is Uemura from WEST.
Today's blog is about…
JELADO 20th Anniversary & Ebisu Store Relocation Commemoration
Sportif / Horse Butt
Reservations close on 9/30 (Tue) [Pre-order item, expected to arrive around March 2026] Sportif "Horse Butt" [TM31619]
From JELADO the BOOTED,
the horse butt leather from Maryam Co.
used in our engineer boots.
Among these, we have adopted what is positioned as 'premium leather'
for this 20th anniversary and store relocation commemoration.
It will be released with leather worthy of a commemorative item.
We have been accepting reservations since the start of reservations until today,
and we sincerely thank all customers who placed reservations at the store and online.
This will be delivered around March next year,
so please look forward to it.
Thank you.
~Introduction of Pre-order Items~
[Pre-order item, expected to arrive in October] JELADO Blutal Fleece [AB13213]
This is a popular and simple sweatshirt with ALL two-needle stitching, often seen in 1940s sweatshirts, as a vintage sweatshirt.
These are the easiest to use, aren't they? (lol)
Sizes M to XL will have a tubular finish.
(*S size has been added, but it will be a 'split specification' instead of tubular.)
Vintage sewing machines are used for different parts of this sweatshirt, making it an ultimate piece with attention to detail.
It has a fluffy texture unique to loopwheeled fabric, and its simple design makes it a sweatshirt that everyone will love, so please consider pre-ordering it at our store or online.
And this is also highly recommended!!
JELADO's classic, also known as 'Autumn's iconic item'...
[Pre-order item, expected to arrive around September-October] Unionworkers Shirt Short [JP12106, 12107]
[Pre-order item, expected to arrive around September-October] Unionworkers Shirt Regular [JP12108, 12109]
This year, these four colors will be released!!
This year's colors are also excellent and highly recommended.
A flannel shirt that goes well with jeans, chinos, and even military pants...
Everyone, we have prepared flannel shirts for sale in stores so you can check the fit,
so please try them on and consider making a reservation.
We would appreciate it if you could watch this unveiling video.
Thank you.
~We are looking for staff at both JELADO stores~
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion, are curious about traditional excellent techniques and materials, and can find enjoyment in their work independently.
In particular, we welcome those who can work with us to consider how to deliver our products to as many people as possible.
Please check the job categories and application methods on the recruitment page.
~Representative Goto appeared on Machiroku CH~
On March 24th (Monday) at 6 PM, on Machiroku CH's YouTube channel,
JELADO representative Goto was featured.
He speaks about JELADO's craftsmanship,
and his passionate thoughts and dedication to denim.
Precisely because it's based on vintage,
we capture the unique characteristics of each piece and incorporate them into the design.
We hope that as many customers as possible
will learn about JELADO's LAST RESORT denim.
Please watch the YouTube video.
You can watch the video here.
~JELADO staff coordination~
As a new project, staff coordination is now available online.
We hope you will use each staff member's styling as a reference.
Thank you for your cooperation.
Please take a look here.
~Official LINE account~
JELADO provides information to customers through Instagram and blogs,
and we also share information with many customers through our official LINE account.
If you have not yet 'added us as a friend',
please do so on LINE.
~Featured on Higashino Denim~
The "Blue Tag Series" has been featured on the YouTube channel "Higashino Denim" by Higashino-san and Shoji-san.
Please watch the video here.
You can watch the Higashino Denim video here.
~Regarding hem alterations for brought-in items~
At both JELADO stores,
we currently do not offer "hem alterations for other brands' items brought in by customers."
We apologize for any inconvenience.
Please note that for JELADO products purchased at our authorized dealers,
hem alterations will be subject to a fee.
*However, hem alterations for products purchased directly from JELADO stores will be provided free of charge.
*When bringing in items, please ensure they are washed. We appreciate your cooperation.
Please understand that we may refuse service in certain cases. Thank you for your understanding.
~This Week's New Video~
This week's YouTube video is here.
Our representative, Goto, will be explaining the highly anticipated WWII model.
Please take a look.
You can find this week's new video here.



























