I went to the Red Wing headquarters/flagship store.

April 6, 2022

Good evening.

Thank you very much for visiting us again today.

Today, Mr. Kuma and I went to the Red Wing headquarters.

I'm ashamed to admit that I used to work in a place that had nothing to do with American casual fashion, so

I'd never been to Red Wing products, let alone the headquarters, so I was thrilled.

There were so many different women's samples, and I was really impressed by the variety.

The soles were made of different materials than the men's, and they were so incredibly light.

I was also impressed by the softness of the soles and the silhouette that made my legs look beautiful.

I'm looking forward to wearing them.

Mr. Kuma and I need to discuss which ones to order.

Kato

★Announcement of the first JELADO fading competition★

◆ How to apply and rules

① The shooting scene for posts from 4/1 to 4/15 should be equivalent to the photo in this post.

* Such as close-ups, full body front and back, product shots, etc. Please refer to the posted photos by sliding through them.

* Photo editing is NOT allowed.

② Follow these three Instagram accounts: @jelado_official, @jelado_flagship_store, and @jelado_west.

* Please do not unfollow, as we will contact winners via DM.

③ Post a photo of denim pants made from LAST RESORT fabric (301XX, S301XX, 312XX, or 313XX) on your Instagram account, tagging the three accounts: @jelado_official, @jelado_flagship_store, and @jelado_west.

④ Post with the hashtag #JELADO色落ち自慢VOL1 (JELADO_fading_pride_VOL1).

⑤ Residency is limited to Japan.

⑥ Posted content will be shared by the Jelado account, so please only apply if you have no issues with this.

↓↓↓↓↓↓↓↓Please refer to the photos below for posting. ↓↓↓↓↓↓↓↓

◆ Project Overview

Post a photo of your denim pants made with LAST RESORT fabric (301XX, S301XX, 312XX, or 313XX) on your Instagram between April 1st and April 15th.

One winner, whose denim has the most attractive fading, will receive a luxurious prize (a limited-edition item made with LAST RESORT denim. Details of the item are undisclosed at this time).

◆ How results will be announced

JELADO staff will conduct a strict judging process to narrow down the submissions to three individuals.

On April 16th (Saturday) at 3:00 PM, the faded denim of the three finalists will be showcased on the @jelado_official Instagram story, and viewers will be invited to vote. The person with the most votes will be crowned the winner. The announcement will be made on the JELADO Channel (YouTube) on April 29th.

We encourage everyone to participate.

~Latest JELADO Channel video~

JELADO's first web-exclusive denim release!

JELADO's masterpiece, the 301xx,

with that comfortable fit and this color!

Please check out the JELADO Channel!