Thank you for visiting us today.

 

Our standard Madison shirts are back in stock, so this time we'll talk about the button-down shirt, a staple of American casual wear.

The origin of the button-down shirt is said to be in 19th-century Britain.

Polo players (equestrian athletes) who were bothered by their shirt collars flapping around while riding commissioned tailors to create buttons to hold the collars in place, which led to the birth of the characteristic buttoned collar.

Because of its origins in the sport of polo, it pairs perfectly with casual styles, such as wearing it unironed with rolled-up sleeves. If ironed, it can also suit a slightly more formal style.

Button-down shirts were later loved by students of prestigious schools on the East Coast of America and became a classic item in American casual wear. They were also favored by jazz musicians of the 1950s, such as Miles Davis and Gerry Mulligan, and became all the rage as a cutting-edge style of the time.

This Madison shirt is made with crisp Oxford fabric woven from American combed yarn, with a focus on "MADE IN JAPAN" craftsmanship.

This is a chic black. While button-down shirts were originally popular in standard colors like white and blue, colored versions became popular after the 1950s.

JELADO Madison Stripe【JP73142】

This is a green stripe.

Miles Davis, the "King of Jazz" trumpeter, favored striped patterns.

Michihiko Kei's IVY STYLE Lecture / Unraveling "BLACK IVY"

Ivy is known as a style of the white upper class, but in recent years, "Black Ivy," a style created by black people who reimagined Ivy, has been gaining attention.

I'd like to try it out soon.

Previously, sizes ranged from XS (34) to XXL (44), but due to high demand from larger individuals, we have started offering size 50 this season.

JELADO Madison B.D shirt 【JP82107】

Other variations are also available. This one features a kasuri-like fabric woven with slub yarn on a dobby loom, printed with a 70s vintage paisley pattern.

JELADO Madison Seersucker【JP81122】

Seersucker perfect for summer, in a slightly stretchy fabric.

JELADO Madison Indigo Denim【JP81132】

This is a 5.6oz selvedge light ounce denim fabric. It pairs perfectly with chinos and military pants.

At the JELADO Flagship Store, we offer button-down shirts in a variety of materials and patterns. Please come and see them in person!

~Event Information~

This is the third Custom Fair.

With each event, the number of customers has grown,

making it a very popular event.

Date: Saturday, July 5th ~ Sunday, July 6th

OPEN 12:00 / CLOSE 20:00

On the day of the event, staff from FIRST ARROW'S Kyoto store

will also be present,

making customs that are usually not available at WEST

possible during the event period...

Please visit JELADO WEST on Saturday, July 5th and Sunday, July 6th.

We look forward to your visit.

~JELADO is looking for STAFF at both stores~

We are looking for staff to work with us.

We are looking for people with a strong interest in fashion,

an interest in wonderful old techniques and materials,

and who can find enjoyment in their work.

In particular, we welcome those who can think with us about what we can do to deliver our products to more people.

Please check the Recruitment Page

for job openings and application methods.

~Representative Goto appeared on Machiroku CH~

On Monday, March 24th, at 6 PM, Machiroku CH published a YouTube video

featuring JELADO representative, Goto.

He speaks about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.

Because it is based on Vintage,

it captures the unique characteristics of each piece and incorporates them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

~JELADO Staff Coordination~

As a new initiative,

staff coordinates are now available

online.

We hope you find each staff member's styling

useful as a reference.　

Thank you.

Please check here.

~Official LINE Account~

JELADO uses Instagram and blogs

to send out information to customers, but

we have also opened an official LINE account

to send out information to as many customers as possible, so

if you haven't already "added us as a friend,"

please do so.

~Also featured on Higashino Denim~

 

The blue tag series is featured on Higashino-san and Shoji-san's YouTube channel, "Higashino Denim."

Please watch this video as well.

You can watch the Higashino Denim video here.

~Hemming of brought-in items~

At both JELADO stores, we offer hemming services for "denim from other brands" if you bring them to the store.

However, as we have seen an increase in hemming requests for items purchased in-store and online, we are currently unable to offer "hemming for other brands brought in by customers." We apologize for any inconvenience.

・Hemming for "JELADO products purchased from our dealers" is subject to a fee.

*We will continue to handle hemming for items purchased directly from JELADO, as before.

~Popular Staff's Best Buy Feature~

Everyone, thank you for waiting.

"JELADO Staff's Best Buy!"

This time, it's the second half of the year's best buys, and just like the first half,

each staff member's individuality is showcased.

Please use it as a reference.

You can watch the staff's best buy video here.

~This week's new video~

This week's new video is

Professor Suzuki's explanatory video on "French Work Blouse."

It's different from 100% linen,

and we want you to experience the comfort of cotton-linen, so please watch the video.

Watch this week's new video here.