〜M43 Field Jacket〜

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this product as a spring style.

Allow me to introduce it to you.

JELADO CM43 HBT Field Jacket【CT03443】

 

The M43 model was developed in 1941,

at the request of President Roosevelt,

with the aim of increasing enlistment by

changing the 'image of the military' for young people.

The old uniform was blue denim, but

it was of poor quality and uncomfortable to wear.

The M43 jacket incorporated the herringbone twill

adopted by the Air Force in 1939.

Like the pants, it uses vat dyes,

making it a piece where you can enjoy its aging process.

Furthermore, by adopting laurel buttons,

it has an exceptionally good atmosphere.

Since it's herringbone,

it's thick and tough fabric.

Moreover, you can thoroughly enjoy

the aging process as you wear it repeatedly.

This is a military jacket that we would like you to pair

with denim or chinos.

Please feel free to try it on at the store.

～'Last Resort White Tag'～

Speaking of white-tag denim jackets,

you all know this one:

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Sizes 34(XS)～40(L) 【JP94406】

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Sizes 42(XL)～44(XXL) 【JP94406D】

【Pre-order item, arriving February】JELADO 55Denim Jacket 406XX Big Sizes 【JP94406DD】

The "second" type jackets are also

very popular, receiving rave reviews at both JELADO stores and online.

Among classic American casual "denim items,"

I believe this item is particularly noteworthy.

Of course, it pairs well with denim, but it's also

highly versatile with other items. For customers who don't own a denim jacket,

we encourage you to get one...

That's the kind of item it is.

Please take a look at the 55 denim jacket 406XX

worn by Yamamoto from WEST for two and a half years.

While overall fading is visible,

the accompanying puckering and honeycomb fading

create a distinctly vintage atmosphere.

This jacket has a cool, natural fade

with a "Last Resort" bluish tint.

We have samples of this at WEST, so please

come and see them.

Thank you for your understanding.

〜JELADO Staff Coordinates〜

As a new initiative,

staff coordinates are now available

online.

We hope you find the styling of each staff member

helpful for reference.

Thank you for your understanding.

Please view them here.

～Official LINE Account～

JELADO uses Instagram and blogs to

send information to customers, but we have also

opened an official LINE account to reach even more customers.

If you haven't added us as a friend yet,

please do so.

〜Also featured on Higashino Denim〜

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please check out this video as well.

Watch the Higashino Denim video here.

～Regarding Hemming for Bring-Your-Own Items～

At both JELADO stores, we accept hemming requests for "denim from other brands" if brought into the store.

However, due to the increased volume of hemming requests for in-store and online purchases,

we are currently unable to accommodate "bring-your-own hemming for other brands." We apologize for any inconvenience.

・Hemming for JELADO products purchased from our "dealer partners" will be charged a fee.

※We will continue to provide hemming for products purchased directly from JELADO.

～Popular Staff Best Buys Project～

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, for the second half of the year, each staff member's unique personality shines through, just like in the first half.

Please use it as a reference.

Watch the staff's best buy video here.

〜This week's new video here〜

The popular "7 Days Coordinate" project.

This time, it's Director Goto's winter collection.

This video offers a variety of styles, including 50s, military, native,

and sometimes workwear, for you to enjoy watching.

Please take a look.

Watch the new video here.