Thank you for always visiting us.

Today, we'd like to introduce you to a rare period that doesn't happen very often throughout the year.

It's been one week since our Flagship Store reopened after relocation.

As if timed for this commemoration, all items from the LASTRESORT series [white tag] are currently available in store.

Among them, our recommendations are:

JELADO Age of Longing 301XX Denim Pants【JP94301】

JELADO 55Denim(55デニム) 313XX Denim Pants【JP94313】

JELADO Universal Slim 312ZXX Denim Pants【JP94312】

With three types of standard denim pants available in different silhouettes, this is a great opportunity to compare them.

If one of the silhouettes is sold out, some customers might regret not being able to see that particular cut...

But now is perhaps one of the few days in the year when you can see and choose from all of them.

Take this opportunity to find your favorite pair.

Of course, it's also great to have multiple pairs to switch between depending on your mood or outfit of the day.

Many of our customers own and rotate all three types.

Even with the same fabric, the impression changes completely, so please come and try them on in store.

To briefly explain:

The 301XX is a classic straight fit, the 313XX is a wide straight fit, and the 312ZXX is a slim fit with a zipper fly.

For those who want to experience the aging effect more easily, I personally recommend the 312ZXX.

Due to its slimness, whiskers and honeycomb patterns will develop naturally without conscious effort, allowing you to enjoy the effects quickly and experience the fun of aging.

Our staff in store will also be happy to recommend items based on your desired style, so please feel free to consult us.

~Staff Recruitment~

~Information on Pre-order Products~

This is also a very popular product,

It sold out quickly during the last release,

And sizes quickly became unavailable.

【Pre-order Product - Arriving June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric,

which was adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" and "bone"

The pattern is derived from the bone structure of a herring fish when opened.

Baker pants were worn in battlefields,

and also during indoor work.

It is also said that the name "Baker Pants" came from the fact that bakers wore them.

Since they are made of herringbone twill fabric,

they are thick and durable.

Also, being 100% cotton, you can enjoy their aging process

with repeated wear.

~Representative Goto Appears on Gairoku CH~

On March 24 (Monday) at 6 PM, Gairoku CH released a YouTube video

featuring JELADO representative Goto.

He talks about JELADO's craftsmanship,

and his passion and commitment to denim.

Based on Vintage, we capture the unique characteristics of each piece and incorporate them into our designs.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Watch the video here.

~JELADO Staff Coordinates~

As a new initiative,

you can now view staff coordinates online.

We hope you find the styling of each staff member helpful as a reference.

Thank you.

Click here to view.

~Official LINE Account~

JELADO uses Instagram and BLOGs to share information with our customers,

but we have also launched an official LINE account

to reach as many customers as possible with our updates.

If you haven't already, please add us as a "friend."

~Also featured on Higashino Denim~

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please check out this video as well.

Click here for the Higashino Denim video.

~Regarding Hemming of Carried-in Items~

At both JELADO stores, we do not offer "hemming services for other brands' items brought in by customers." Please understand.

"Hemming services for JELADO products purchased from dealers" will be charged.

*Hemming services for items purchased directly from JELADO will continue to be provided as before.

~This Week's New Video~

Finally, the Ebisu store has reopened after renovation.

With the relocation, JELADO Dry Goods will also be releasing

limited edition items,

so please don't miss out.

Additionally, we are announcing a POP UP event

to be held at JELADO WEST.

Please check it out.

Click here for this week's new video.