Thank you for always visiting us.

 

Today, we would like to introduce a JELADO standard item that marked the beginning of LAST RESORT.

Pre-orders are currently being accepted, and the item will arrive soon.

 

 

JELADO Age of Longing 301XX Denim Pants【JP94301】

 

 

These are the 301XX with the LAST RESORT white tag.

LAST RESORT began with these 301XX.

Therefore, if you're talking about JELADO's standard items, this is it.

 

We meticulously recreated the fabric by analyzing deadstock XX fabric from the early 1950s, carefully selecting American cotton, and scientifically approaching factors such as thread thickness, fiber length, and twist count.

The indigo color and the number of threads per inch in the fabric were also reproduced based on thoroughly analyzed data.

This fabric is named LAST RESORT (meaning "last resort" or "trump card"), and products made with this denim come with an original tag.

While following the pattern of the original leather patch, we completely reproduced the sewing threads and counts of the denim.

The distinctive shape of the back pockets was also reproduced, as was the single-stitch sewing method with a triangular finish at the end.

We even reproduced the stitching where one belt loop has a different color.

 

Not only the stitching but also all rivets were originally manufactured, and the front tack buttons were made of iron.

This denim is truly a reproduction of the vintage denim pieces we own.

And the silhouette is a regular straight cut, resembling the late '47s, around '52 or '53.

It's a silhouette that everyone can easily wear.

Whether you already own a pair or not, please give them a try.

 

 

 

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for individuals who have a strong interest in fashion,

are interested in excellent traditional techniques and materials,

and can find enjoyment in their work independently.

In particular, we welcome those who can collaborate with us to find ways

to deliver our products to more customers.

Please check the Recruitment Page for

job titles and application methods.

～Representative Goto featured on Machikado CH～

On March 24th (Monday) at 6 PM, Machikado CH released a YouTube video

featuring JELADO's representative, Goto.

He discusses JELADO's craftsmanship,

and his passion and commitment to denim.

Because it is based on vintage,

he captures the unique characteristics of each piece and incorporates them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

～JELADO staff coordination～

As a new initiative, staff coordination is now available

online.

We hope you will refer to each staff member's styling.

Thank you.

Please check here.

～Official LINE Account～

JELADO shares information with customers through Instagram, blogs, and more,

but we also share a lot of information through our official LINE account.

If you haven't added us as a friend yet,

please do so on LINE.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

～Regarding hemming services for brought-in items～

At present, JELADO's two stores

do not offer hemming services for "third-party brand items brought in by customers."

We apologize for any inconvenience.

Furthermore, for "JELADO products purchased from our authorized dealers,"

hemming services will incur a fee.

*Hemming services for products purchased directly from JELADO's stores

will be provided free of charge.

*When bringing in items, please ensure they are clean (washed).

Please note that we may refuse service in some cases. Thank you for your understanding.

〜Change in Business Hours (WEST)〜

【Notice of Business Hours Change】

Thank you always for your patronage of JELADO WEST.

Please note that as of August 1, 2026 (Saturday),

our business hours will change as follows:

【Business Hours】

■ Weekdays: 13:00 - 19:00

■ Weekends & Holidays: 12:00 - 19:00

【Regular Holiday】Thursdays

We apologize for any inconvenience this may cause,

and kindly ask for your understanding.

All our staff will continue to strive

to ensure you enjoy your shopping experience.

Thank you.

〜This week's new video is here〜

This time, our staff will recommend items from the 2026 Autumn/Winter collection!

Please take a look.

This week's new video is here.