Good evening. This is Uemura from WEST.

Today we have the classic jelado.

We would like to introduce you to LAST RESORT denim.

 

 

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT【JP94407E】

Black tag 407EXX & 301EXX,

This is a 15 ounce denim with a strong dark color.

The fabric has a strong unevenness and napped texture.

It will fall sharply vertically.

 

It is 14 ounces denim with a strong "blue" tone.

Many people say that this type of denim

I think there are many opportunities to see this, including from other companies.

Natural stretch (100% cotton)

As I said, it is very soft.

The white tag makes it easy to wear...

 

First, I'll show you two examples of changes over time.

(407EXX&406XX)

 

(301EXX&301XX)

 

A black tag with a strong "blackness"

The white tag has a strong "blue" tint.

The color fading is totally different.

 

So here's some history and explanation...

 

1945: World War II ended.

Material control is lifted.

This resulted in Levi's also being in the same situation as before the material control.

It comes back to the details.

There is one problem.

That becomes the "dough".

 

In each Levi's factory,

The denim fabric used in the wartime model

We have some left over. *Additional materials are also available.

 

Before using new denim fabric,

The priority was to use up the leftover fabric.

Levi's was founded in 1945, at the end of the war.

For two years... with this leftover fabric...

By continuing to make the 501XX and 506XX

Use up the remaining dough.

 

And we used new denim fabric.

1947 501XX & 506XX

It will revert to the "pre-materials control" form.

*Some details have been eliminated.

 

The 1947 501XX is the longest-running Levi's 501XX ever.

It is rated as a "masterpiece."

 

The reason is that many brands

The 47XX from 501 was used as a sample.

It was also highly rated and popular as denim.

 

But it is actually called the greatest work of all time.

The 47 models are "early type" and "late type".

So I restored the details.

The later model is what JELADO calls

This corresponds to 301XX (white tag).

 

In addition to the white tag,

We have 313XX and 312ZXX.

We have focused on XX fabrics from the 50s,

It is a denim with a strong blue color.

Therefore, denim jackets with white tags

2XX (507-1952), commonly known as the 1962nd

It is based on the 406XX.

 

The black tag was used on the wartime model.

Made from dark denim fabric (early '47)

Focus on 506XX and 501XX

JELADO's 407EXX and 301EXX

will be important.

 

 

The difference in silhouette and color fading of each item,

I hope you can feel it,

Please come to our store and try it on.

 

~Event Information~

 

 

2024.11/30(Sat) - 12/1(Sun)

At JELADO WEST

We will be holding a boot fitting event.

 

 

The 2 Monkeys Sportif Black Calf [TM72924]

The 2 Monkeys' iconic product

Centering on the U-shaped moccasin-type Sportif,

 

 

The 2 Monkeys VAUDEVILLE【TM83933】

The Vaudeville has a classic feel and uses a horse front.

It fits well on the feet and is extremely comfortable to wear...

 

 

The 2 Monkeys ELASTOS【TM01945】 Victorian Blue

The 2 Monkeys ELASTOS【TM01945】 Albert Brown

And it became the first side gore.

This ELASTOS is decorated with holes and stitching.

A pair of shoes that exudes elegance...

 

In addition, he has released his albums on the JELADO label.

From JELADO the BOOTED,

 

JELADO the BOOTED ENGINEER BOOT BLACK (tea core) [JB94901]

Owned by CEO Goto, it has rare details

A reproduction of 50's engineer boots

This Engineer Boot…

 

USN 41 Service Shoes【JB94902】

And a 41 US NAVY

Service shoe wooden model (owned by Suzuki)

Here is a replica that was made and recreated.

USN 41 Service Shoes in Glass Leather

 

In addition, seven shoe manufacturers in Nara

We jointly launched KOTOKA.

 

KOTOKA Men's Derby One-piece Leather Hand-waxed Leather Black (Brown Core) [KTO-2002]

After handling it at WEST,

This single-piece leather derby is a classic.

 

 

KOTOKA Single-piece leather side gore Tatsuno waxed leather [KTO-5002]

And this is also very popular

It has a single piece of leather side gore.

 

Made from a single piece of leather, it is comfortable to wear.

Each type of leather has its own characteristics,

By wearing them properly, they will age...

 

These boots

For two days on Saturday, November 11th and Sunday, December 30st...

At Jelado West

We will hold a fitting event.

Please come and visit us.

 

We look forward to your visit of everyone.

 

~Coordination by JELADO staff~

 

 

 

 

 

As a new project

Online,

Staff coordination

You can now see it.

 

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

Thank you.

 

CLICK HEREPlease take a look from here.

 

～We are also taking reservations for JELADO's standard flannel shirts～

 

 

 

 

This year's flannel shirts come in these four colors.

Have you decided which color to choose?

 

The most popular one is... as you can probably guess.

It's easy to match with any color and easy to use.

Please be sure to purchase it.

 

But... "I don't know the size!"

I'm sure there are some people who think this way.

 

At Gerrard West,

We have prepared this for such customers.

 

We have them prepared for you to check the fit,

This is a product, so please try it on.

If you like it, you can purchase it on the spot.

 

Please come and try it on in store.

 

[Coming Soon] JELADO Union Worker Shirt Short Length [JP02125.JP02126]

[Coming Soon] JELADO Union Workers Shirt Regular [JP02127.JP02128]

~Official LINE account~

 

 

 

 

JELADO posts on Instagram, BLOG, etc.

We are providing information to our customers,

We have opened an official LINE account.

We also provide information to many customers there, so

If you haven't added us as a friend yet,

Please add me as a friend.

 

 

 

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please take a look at this video as well.

Higashino denim videoCLICK HEREFrom here.

 

～About hemming by bringing in your own items～

 

At both JELADO stores, we also sell denim from other brands.

We would accept hemming if you brought it to the store,

We have seen an increase in the number of hemming requests for in-store and online purchases, so

Regarding "hem shortening by bringing in products from other brands,"

We are currently unable to respond to this request. Thank you for your understanding.

 

・We handle JELADO

There is a fee for hemming JELADO products purchased from a dealer..

※For hemming of products purchased at JELADO,

We will continue to respond as before.

 

This week's new videos are here

 

 

 

 

This time it's a masterpiece again!

Released by the2monkeys,

About French work blouse

Explanation and coordination!

 

Please take a look!

 

Check out this week's new videos here.