~Last Resort Chino Cloth~

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this item from our pre-order collection.

 

[Partial Pre-order Item, Arriving Late September] 41 Khaki Last Resort Chino Cloth【AG94341A】

 

 

And the stencil pattern...

[Partial Pre-order Item, Arriving Late October] 41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

 

 

 

We cut open vintage 41 Khakis,

analyzed them, and selected cotton to create

our original fabric...

 

That is what we call "Last Resort Chino Cloth."

 

While our previous 41 Khakis used reactive dyes,

the Last Resort Chino Cloth uses "vat dyes."

 

Vintage items also used this dye, and it fades with washing,

creating a different look from when it was first purchased.

 

This pre-order is only for Khaki (what everyone refers to as beige),

which I believe is a popular color that many of you are looking for.

 

Additionally, we have also started pre-orders for the Stencil pattern,

so many of you might be wondering which one to pre-order,

but it's entirely up to your preference.

 

It can be said for both, but

 

 

I hope you can experience the unique comfort of "Last Resort Chino Cloth" and the rugged style of 41 Khaki,

as well as the changing expressions over time due to the vat dye, through these chino pants.

 

We have samples at the WEST store,

so please come and try them on and consider them.

Thank you for your cooperation.

 

173cm/60kg/Wearing size S

 

~This weekend is finally the time~

 

 

 

The JELADO & The 2Monkeys

2025SS Collection preview will be held

on September 21st (Saturday) and 22nd (Sunday).

 

Did everyone watch the WEB exhibition held on September 12th (Thursday)??

 

I already have 4 items that I'm interested in.

I plan to narrow it down after seeing the real items,

but for those who haven't seen it yet, I've provided the link below,

so please check it out.

 

Click here for the WEB exhibition link.

 

To reiterate,

on September 21st (Saturday) and 22nd (Sunday),

we will be holding the 2025SS Collection preview at JELADO WEST.

Please feel free to stop by if you are in the area.

 

Also, for first-time visitors...

Please feel free to come.

 

This preview is a great opportunity to understand JELADO's "worldview" and "craftsmanship."

 

I hope that through this preview, you will get to know "JELADO,"

so please come and visit us.

 

 

Thank you all.

 

 

~Mega Thermal RED and CAMO pre-orders begin~

 

For us staff, these Mega Thermals are an indispensable autumn/winter innerwear that makes us feel like "we can't get through winter without them!"

 

(Crew Neck)

 

(Henley Neck)

While the three standard colors for both Henley and Crew necks have been on sale since September 6th (Friday),

this year's new colors, RED and CAMO,

 

 

 

[Partial Pre-order Item, Arriving Late November] JELADO Mega Thermal Henley Neck 【AB94236】

 

 

 

[Partial Pre-order Item, Arriving Late November] JELADO Mega Thermal Crew Neck 【AB94237】

are available for pre-order, so please take a look.

 

 

~JELADO standard flannel shirts are also available for pre-order~

 

 

 

 

This year's flannel shirts come in these four colors.

Have you decided which color to choose?

 

The most popular is... I'm sure you can guess,

but all colors are easy to match and use, so

please purchase them.

 

However... some of you might be thinking, "I don't know my size!"

 

At JELADO WEST,

For such customers, we have prepared this for you.

 

Although this is prepared for you to check the fit,

these are actual products, so you can try them on,

and if you like them, you can purchase them on the spot.

 

Please do try them on at the store.

 

【Coming Soon】JELADO Union Worker Shirt Short Length【JP02125.JP02126】

【Coming Soon】JELADO Union Workers Shirt Regular【JP02127.JP02128】

～311W Painter Pants also available for pre-order!～

 

Speaking of Last Resort Blue Tag,

focusing on Lee's workwear items,

 

・491J Coverall

・391SB Overalls

・311W Painter Pants

 

were successively released this spring,

and the "10.5oz light-ounce denim"

that quickly sold out is the LAST RESORT "Blue Tag."

 

From that Blue Tag,

 

【Pre-order item, arriving end of September】JELADO 311W Painter Pants【JP94311W】

A new shipment of 311W Painter Pants will be arriving (scheduled for late September),

and we are now accepting pre-orders at our stores and online.

 

However, as quantities are not very large, it will be first-come, first-served.

We understand that some customers may have been interested but unable to purchase,

so please take this opportunity to place your pre-order.

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers through Instagram and blogs,

but we have also launched an official LINE account to share information with many customers.

If you haven't added us as a friend yet,

please do so.

 

 

 

～Featured on Higashino Denim's YouTube channel～

 

Higashino and Shoji's YouTube channel

"Higashino Denim" has featured our Blue Tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

 

～Regarding Hemming Services for Items Brought In～

 

At both JELADO stores, we used to offer hemming services for "denim from other brands" if brought into the store.

However, as hemming requests for items purchased in-store or online have increased,

we are currently not able to provide "hemming services for other brands brought in." Please understand this.

 

・For "JELADO products purchased from our dealer partners" that carry JELADO,

hemming will be a charged service.

※For hemming of items purchased at JELADO stores, we will continue to provide the service as before.

 

～JELADO Channel Latest Video Update～

 

 

Released today at 6:30 PM!

 

This time, we introduce JELADO's classic Mega Thermal,

the strongest companion for autumn and winter!

Mega Thermal, which you'll want every year,

is now available in new colors this year!

Please check it out!

 

Click here for this week's new video.