〜LAST RESORT Black Tag〜

 

Good evening. This is Uemura from WEST.

Today, we're featuring a popular item at both Jelado stores.

 

 

The "Black Tag" series.

This time, we will introduce the aging of the 301EXX.

 

JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

 

First, Yamamoto's aged 301EXX.

 

 

Since he's wearing an oversized pair, the honeycombs behind the knees are hard to form, but you can still see crisp whiskers on the front and the rough fading unique to the black tag. You can tell just by looking at the image. He's been wearing them for about 2 years.

 

Next, I'll introduce my 301EXX.

 

 

Since I bought these in my size, the fading is quite pronounced. I aimed for wilder whiskers rather than fine ones, and for six months after purchasing them, I did squats to develop large, wild whiskers. I nurtured them with affection for a full year, so I was able to achieve the aging I was satisfied with.

 

The fit, wearing period, and number of washes vary greatly depending on the wearer, so it would be interesting to compare them with your own 301EXX. Please do compare them.

 

Currently, both JELADO stores have stock of the 301EXX, but they are selling quickly both in-store and online. Sizes will start to run out soon, so if you are interested, please try them on and consider them as soon as possible.

 

〜JELADO Staff Coordinates〜

 

 

 

 

 

As a new initiative, staff coordinates are now available online.

 

We hope you'll find each staff member's styling helpful as a reference. Thank you.

 

Please check them out here.

 

〜JELADO's classic flannel shirts are also available for pre-order〜

 

 

 

 

This year's flannel shirts will be available in these four colors. Have you decided which color you'll get?

 

The most popular color is... well, you can probably guess, but all the colors are easy to match and versatile, so please do get one!

 

However, some of you might be thinking, "I don't know what size to get!"

 

For those customers, Jelado West has prepared this:

 

We have these available for you to check the fit, but since these are finished products, you can try them on and purchase them on the spot if you like them.

 

Please feel free to try them on in-store.

 

【Coming Soon】JELADO Union Worker Shirt Short Length【JP02125.JP02126】

【Coming Soon】JELADO Union Workers Shirt Regular【JP02127.JP02128】

〜Pre-orders for this item have also started〜

【Arriving Mid-November】【JDG02648】JELADO×BUTTON WORKS D-Buckle16mm Horween CXL(Chromexcel®)LeatherBelt

 

 

 

 

 

This item released with a blue tag...

 

 

 

 

 

 

Hoghead Wabash Trousers 【AG02307】

JELADO Hoghead Wabash Trousers【AG02307】

These trousers were originally "waist overalls" from an era before belt loops existed. To make them more practical, we've added belt loops, but since they are quite narrow, we have produced a dedicated belt for them.

 

 

 

Pre-orders for this item have begun.

Pre-orders are only available for the Gold × Black color.

(A Gold × Brown option will also be available later.)

 

This belt uses

※Horween Chromexcel leather, and with repeated use,

you can enjoy the unique aging process

of tea-core leather.

 

Specifically, as the surface wears and scratches,

the underlying color gradually appears,

creating a vintage aesthetic.

 

 

※Horween Chromexcel leather is a high-quality material

developed approximately 100 years ago using a combination tanning method,

where natural oils such as beef tallow and beeswax are slowly absorbed,

characterized by its substantial feel and flexibility.

 

 

The buckle is made of cast brass,

the belt loop is made of iron,

and a matte brass plating finish is applied as a final touch to ensure overall consistency.

For fastening, an old-style four-split snap button is intentionally used,

and a leather reinforcement is added to the inside, demonstrating meticulous attention to detail.

 

This belt is a

collaboration between JELADO and BUTTON WORKS,

featuring a special design with both brand's engravings and

the Horween stamp on the back.

 

This belt can be used with items other than the Hoghead Wabash Trousers,

so please consider purchasing it.

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers through Instagram, blogs, etc., but we have also opened an official LINE account and are sharing information with many customers there. If you haven't "added us as a friend" yet, please do so.

 

 

 

～Also featured by Higashino Denim-sama～

 

The blue tag series was introduced on Higashino-san and Shoji-san's YouTube channel, "Higashino Denim."

Please watch this video as well.

You can watch the Higashino Denim video here.

 

～Regarding bringing in items for hemming～

 

At both JELADO stores, we used to offer hemming services for "denim from other brands" if you brought them to the store.

However, as hemming requests for in-store and online purchases have increased,

we are currently unable to accept "hemming for other brands brought in by customers." We apologize for any inconvenience.

 

・Hemming for "JELADO products purchased from our dealers" will be charged.

※Hemming services for products purchased directly from JELADO will continue as before.

 

～This week's new video is here～

 

 

This time, it's the second installment of G-Jan Niki's Q&A corner!

Thanks to your support, we received many questions for the second time!

Please take a look!

 

You can watch the new video here.