〜LAST RESORT〜

 

Good evening. I'm Uemura from WEST.

Today, I'd like to introduce this.

 

 

Currently in stores...

 

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT【JP94407E】

Age of Longing 407EXX

And, currently taking reservations in stores...

 

 

 

【Pre-order item, expected to arrive around November】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

Age of Longing 301EXX

 

This includes...

 

The Last Resort 'Black Tag' is attached.

 

The fabric used for 407EXX & 301EXX has a slubby texture and strong unevenness,

so when it ages, it will show intense vertical fading.

 

We are focusing on XX fabrics from the 40s.

Therefore, the Last Resort 'Black Tag' is

a 15oz denim with a strong black tint.

 

After World War II, when material controls were lifted,

LEVI'S 506XX (1st) and 501XX also

returned to their original details, but at that time,

each factory had leftover black-tinted denim that was used for

the 'War Model' that everyone loves.

LEVI'S released new denim fabrics only after using up all of this denim fabric without discarding it.

The denim that corresponds to this transitional period is

407EXX & 301EXX.

 

My 407EXX has been worn for 8 months,

and my 301EXX has been worn for 1 year.

 

Please try them on in-store and consider them.

※ For 301EXX, W32 and W33 are available in-store,

so please try them on.

 

～Pre-order items～

 

We are currently taking pre-orders for this.

With 'PW' stencil

【AG94341B】

41 Khaki Last Resort Chino Cloth Stencil

【Some pre-order items, expected to arrive late October】41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

 

Made from American deep south cotton, it reproduces a natural slub yarn.

 

While the previous model of 41 Khaki was 'reactive dyed',

this 41 Khaki is dyed with 'vat dye'.

 

The 41 Khaki, made with American cotton, shuttle loom, and vat dye,

is finished to preserve the atmosphere and fabric texture of the time.

 

The ultimate chino pants, with attention to detail in raw cotton, yarn, weaving, and dyeing...

That is JELADO's

Last Resort Chino Cloth '41Khaki'.

 

Customers who wanted to buy it but couldn't when it was last in stock...

Customers who have been interested in it for a while...

I believe there are many different people, but fit confirmation is also possible.

 

Please try it on in-store and make your reservation.

 

※ This reservation is

for khaki (beige) only.

 

Thank you for your understanding.

 

～Mega Thermal RED・CAMO reservations open～

 

Our staff also feel that "we can't get through winter without this!"...

The standard innerwear for autumn and winter is this Mega Thermal.

 

The three standard colors for both Henley and Crew necks have been on sale since September 6th (Friday),

but this year's new colors, RED and CAMO,

 

 

 

【Some pre-order items, expected to arrive late November】JELADO Mega Thermal Henly Neck 【AB94236】

 

 

 

【Some pre-order items, expected to arrive late November】JELADO Mega Thermal Crew Neck 【AB94237】

will be available for pre-order, so please look forward to it.

 

 

～JELADO standard flannel shirts are also available for pre-order～

 

 

 

 

This year's flannel shirts will be available in these four colors.

Have you decided which color you'll get?

 

The most popular color is... as you might have guessed,

all colors are easy to match and versatile,

so please consider purchasing one.

 

However, some of you may be thinking, "I don't know my size!"

 

For such customers, JELADO West has prepared this:

 

While this is prepared for you to check the fit,

these are actual products, so you can try them on,

and if you like them, you can purchase them on the spot.

 

Please come to the store and try them on.

 

【Coming Soon】JELADO Union Worker Shirt Short Length【JP02125.JP02126】

【Coming Soon】JELADO Union Workers Shirt Regular【JP02127.JP02128】

～311W Painter Pants also available for pre-order!～

 

The Last Resort Blue Tag,

focuses on Lee workwear, and

 

・491J Coveralls

・391SB Overalls

・311W Painter Pants

 

were released sequentially this spring.

The "10.5oz light-ounce denim" that sold out quickly

is what the LAST RESORT "Blue Tag" is all about.

 

From that Blue Tag,

 

【Pre-order item, scheduled to arrive late September】JELADO 311W Painter Pants【JP94311W】

A new shipment of 311W Painter Pants will arrive (scheduled for late September), so

we are accepting pre-orders at stores and online.

 

However, as there aren't many, it will be first-come, first-served.

Some customers who were interested but couldn't purchase them before,

so please take this opportunity to pre-order.

 

～Pre-orders have also started for this～

 

JELADO "New Flannel Shirt"

Farmers Shirt 【JP01123】

Pre-orders started today.

 

 

(Salmon Raw)

 

(Mint)

 

【Pre-order item, scheduled to arrive late October】JELADO Farmers Shirt 【JP01123】

To reproduce the thick and soft fabric feel of the 1950s,

we analyzed it, and

this new flannel shirt, "Farmers Shirt,"

takes a different approach from JELADO's standard flannel shirts.

 

This flannel shirt has a fluffy softness and a pleasant texture,

making it feel "comfortable" to wear.

 

The fabric is sulfur-dyed.

The vintage-like texture is highly recommended as it creates an enhanced atmosphere.

 

If you were interested, please pre-order.

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers on Instagram and BLOG,

but we have also opened an official LINE account

to share information with many customers there as well.

If you haven't "added us as a friend" yet,

please do so.

 

 

 

～Also featured on Higashino Denim～

 

Mr. Higashino and Mr. Shoji's Youtube channel,

"Higashino Denim," featured the Blue Tag series.

Please watch that video as well.

Watch the Higashino Denim video here.

 

～Regarding brought-in hemming～

 

Both JELADO stores used to offer hemming for "denim from other brands"

if brought to the store. However,

due to the increased number of hemming requests for items purchased in-store or online,

we are currently unable to accommodate "hemming for other brands brought in by customers." Please understand.

 

・Hemming for "JELADO products purchased from our dealers" will be charged.

※Hemming for products purchased directly from JELADO will continue to be handled as before.

 

～JELADO Channel Latest Video Update～

 

Our "Kumazaki Size Request Project,"

which we do every collection for our Kumazaki-sized customers, is a must-see.

 

The Spring/Summer 2025 Kumazaki Request Project

is now available,

so please take a look.

 

Watch the new video here.