Thank you for coming to our store so often.

 

Today we will be introducing a classic item that represents JELADO, an item that sells out immediately after arriving in stock.

 

JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E]

 

 

From the LAST RESORT series [black tag], the 301EXX is back in stock.

Although we have just restocked, the W28 is already sold out.

There are still a few other sizes left, so this latest shipment shows they are as popular as ever.

 

301EXX produced the early 47 model, which is one of the most popular XX models of all time.

As you know, this is a special denim that was created by dismantling, analyzing, recreating and using a new approach to XX denim that we own.

We sampled a vintage item in our possession that measures 32 inches, the so-called golden size, and faithfully reproduced the fit of that time.

The model we approached this time has a leather patch, a single-sided tab, and long side stitching.

 

The belt loops are thick like those used in the Beltroop War, and other features that can be easily identified as being from a certain era are also reproduced. However, the coin pocket is sewn quite low,

 

We have faithfully reproduced the individual quirks of this item, such as leaving a significant amount of extra seam allowance on the back pockets.

 

They are 15 ounces, so they may be difficult to wear at this time of year, but if you keep wearing them, they will probably age nicely by autumn.

Personally, I think summer is the season for aging, so while it's fine to enjoy the season with light-weight denim, I also recommend adding the aging that is unique to summer with denim like this.

And even if you want to buy some in the fall, there's a good chance they'll be out of stock.

Of course, you are welcome to try them on to find out your size, so even though it's a hot summer, we look forward to seeing you in store.

 

 

-Event Introduction-

We will be holding a Lightning POP UP event on both August 8nd (Sat) and 2rd (Sun).

Both days will be a rare opportunity to actually try on the Lightning exclusive Vaudeville and navy blazer.

Some of you may have known about the special order items but wanted to see them in person, or wondered what the sizes were like.

Over these two days, that wish will come true.

Masaya Suzuki will also be in the store on both days, so you will be able to try on The 2 Monkeys shoes for yourself.

This is a rare opportunity, so please come and visit us.

 

 

- Introduction of pre-order items -

It is a JELADO staple and can be said to be a "seasonal feature of autumn."

[Pre-order item, expected to arrive around September-October] Unionworkers Shirt Short [JP9, 10]

[Pre-order item, expected to arrive around September-October] Unionworkers Shirt Regular [JP9, 10]

These four colors will be released this year!

This year's colors are outstanding and I highly recommend them.

Denim and chinos,

Goes well with military pants

That flannel shirt...

Please come to the store to check the fit.

We have flannel shirts available for sale,

Please try it on and consider making a reservation.

Thank you.

Please check it out hereUnveiling videoAlso

We hope you will watch it.

Thank you.

～We are recruiting staff for both JELADO stores～

We are looking for staff to work with us.

People with a strong interest in fashion

If you are interested in ancient and wonderful techniques and materials,

I would like to work with people who can find joy in their work.

In particular, in order to deliver the products we propose to as many people as possible,

We welcome anyone who would like to join us in thinking about what we can do.

Recruitment pageAt

Please check the available positions and how to apply.

~Representative Goto appears on Machiroku CH~

On Monday, March 3th at 24pm on the YouTube channel of Machiroku CH,

JELADO representative Goto was featured.

JELADO's manufacturing,

A passion and commitment to denim

He is speaking.

Because it is based on Vintage,

We capture the individual characteristics and incorporate them into the design.

JELADO's LAST RESORT denim,

To as many customers as possible

I hope you are aware of this.

Please check out our YouTube channel.

Click here for the videoPlease take a look.

~Coordination by JELADO staff~

As a new project

Online,

Staff coordination

You can now view it.

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

We appreciate your continued interest and support.

Click HerePlease take a look.

~Official LINE account~

JELADO posts on Instagram, BLOG, etc.

We look forward to receiving information from you,

We have opened an official LINE account.

We provide information to many customers in any case.

If you have not yet added us as a friend,

Please add us as a friend.

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please also take a look at this video.

Higashino denim videoClick Herehere you go.

～About hemming by bringing in your own items～

At both JELADO stores

"Hemming of products from other brands"

We are sorry, but this is not currently supported.

・We handle JELADO

There is a fee for hemming JELADO products purchased from a dealer..

~This week's new videos~

Today's interview is long.

We asked CEO Goto 77 questions.

Please take a look at this video.

Check out this week's new videos here.