Purple

 

 

Hawaiian Island

 

Red

 

 

Black

 

 

"Made in Hawaii" aloha shirts from

Kona Bay Hawaii.

 

The fabric is 100% rayon fujiette, made in Japan.

 

Kona Bay Hawaii aloha shirts, made with the finest materials,

are exceptionally comfortable.

 

Since the sewing is done in Hawaii,

these are authentic, made-in-Hawaii aloha shirts.

 

"Modern Pineapple" features a vintage design from the 1950s.

Other details are unknown.

 

The pineapples and palm trees scattered all over

create an atmosphere unique to vintage aloha shirts,

unlike other pineapple prints.

 

"Hawaiian Island" is based on a vintage aloha shirt from "Surf Riders" in the 1950s.

It depicts iconic Hawaiian symbols such as Aloha Tower and the King Kamehameha statue,

as well as kihikihi (moorish idols, a type of fish)

and scenes of old Hawaiian life.

 

173cm / 60kg / All 4 shirts are size S

 

Please come and try them on and purchase them at our store.

 

*Currently, these are only available in-store.

We are in the process of creating product pages for online sales,

so please wait a little longer.

 

〜Staff Recruitment〜

 

 

 

Jelado West is currently looking for staff.

 

If you "love" clothes,

"love" customer service,

and "love" JELADO.

 

Then why not come and work with us?

 

We welcome anyone who can think with us about what we can do to deliver the products we offer to more people.

 

More details can be found in the News section of our website:

"We are looking for staff to work with us"

 

Clicking there will take you to the job description, and...

 

 

We have also made a video explaining how each staff member joined the company, so please check that out as well.

 

We look forward to your application.

Thank you.

 

〜Reservations have begun〜

 

 

 

 

[Pre-order item, scheduled to arrive late May] 41 Khaki Last Resort Chino Cloth Stencil [AG94341B]

As you all know,

this is the Last Resort CHINO CLOTH

41Khaki stencil pattern…

 

Quantities are extremely limited,

yet it is a popular item.

We have wearing samples at both stores,

 

It's an item that even our staff

"can't buy without a reservation,"

so if you're considering it, please hurry.

 

The 41Khaki stencil, which ages with repeated wear and washing,

will gradually fade from its initial dark stencil with each wash,

completely changing its look.

 

For customers considering a reservation,

we ask for your prompt decision.

 

173cm/60kg/wearing size S

 

~Reservation Items Summary~

(Khaki)

 

(Olive)

[Pre-order item, scheduled to arrive mid-April to late April] 41 Khaki Last Resort Chino Cloth [AG94341A]

The old 41Khaki was discontinued

with its final shipment in May 2023.

 

To release new chinos to replace it,

we cut and analyzed expensive vintage 41Khaki

and produced the fabric from scratch.

 

Using American deep south cotton,

we've reproduced natural slub yarn.

 

While the previous 41Khaki was dyed with reactive dyes,

this 41Khaki is dyed with vat dyes.

 

The 41Khaki, made with American cotton, shuttle looms, and vat dyes,

is finished to preserve the original atmosphere and fabric feel.

 

From raw cotton, yarn, weaving, to dyeing,

these ultimate chinos are meticulously crafted in every aspect…

That is JELADO's

Last Resort Chino Cloth

"41Khaki".

 

When it was last released, it sold out

at an incredible pace, and there are many customers

waiting for the next shipment of this popular item,

so if you are interested,

please reserve it at the store.

We have wearing samples in XS, M, L, and XL available in store.

 

[Pre-order item, scheduled to arrive mid-April to late April] JELADO 311W Painter Pants [JP94311W]

[Pre-order item, scheduled to arrive mid-April to late April] JELADO 391SB Overall [JP94391SB]

"Last Resort" means

a trump card or a last resort.

If the white tag is the first lineup,

the fourth lineup, following the black and brown tags,

is the "blue tag" series.

 

While the white and black tags focus on LEVI'S,

the brown tag focuses on 41Khaki…

So what about the blue tag?

 

The blue tag is a collection centered around workwear,

and when it comes to representative workwear,

you can't leave out "Lee".

 

LAST RESORT "Blue Tag"

focuses on light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lighter ounce blue tag

will definitely show a different kind of aging.

 

In that sense,

this is a very exciting series.

 

And pre-orders for this are also starting.

 

 

 

 

 

[Pre-order item, scheduled to arrive June] JELADO 41 Covert Faded (41 Covert Faded) Fade Salt&Pepper [AG71319]

This is based on the "LASTRESORT 41Khaki"

which is currently available for pre-order, but the fabric is different.

 

100% cotton twisted yarn twill fabric.

The warp uses sulfur-dyed twisted yarn, and the weft uses

similarly sulfur-dyed black yarn, resulting in a thick and stiff fabric.

 

Since it's 100% cotton, it will age nicely with wear,

so we hope you enjoy watching its appearance change.

 

Since this is produced only once a year, we believe there are customers

who have been eagerly awaiting it.

Pre-orders for the long-awaited "41Covert" are finally open.

 

At JELADO West, although the fabric is different,

we have samples available.

 

Please try on these samples and place your reservation.

 

173cm/60kg/wearing size S

 

 

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers

via Instagram, blogs, etc.,

but we have also opened an official LINE account

and are sharing information with many customers there.

If you haven't "added us as a friend" yet,

please do so.

 

~This week's new video is here~ 

 

This time, we introduce JELADO's new original

light ounce denim!

From minor sub-materials to the fabric itself,

everything is originally produced!

The comfortable 10.5 oz feel and

the elaborately crafted fabric

are a must-see!!!

 

 

Click here for this week's new video.