JELADO & The 2 Monkeys Event at WOLF PACK

About 50 kilometers north of Sendai, the "City of Trees," lies Osaki City, where we held a pop-up shop and a pre-order event for autumn/winter samples, after a two-year hiatus, at the giant shop "WOLF PACK."

We were given a corner in this huge store,

which I think must be about 50 meters from one end to the other.

Even though we are still in the midst of the coronavirus pandemic, it wasn't a huge success, but we were moderately busy.

This is because "Sportif," released by The 2 Monkeys, which launched this season, garnered a lot of attention, and many people actively tried them on to check them out.

Along with the initial release, we prepared fitting samples in sizes 6, 7, 8, 9, 10, plus 8 1/2 (Mori's personal item).

It was impressive that almost everyone who visited tried them on.

Moreover, Mr. Riya Suzuki, the director of Boot no Mikata, who directs the brand, actively explained them at the store, so I'm sure many customers left satisfied.

Here's what they look like when worn.

The elegant silhouette features curves throughout.

Those who switched from engineer boots were surprised by how light they were.

There were times when two people were fitting at the same time,

and some people browsed the store for about an hour before coming back to try them on again.

Towards the end of the second day, even owner Saito-san tried them on.

I explained the key points for him to use when explaining the products in the future, providing a level of explanation (customer service) that would make him want to buy them himself.

Here's Aihara-san, a staff member. Aihara-san seemed to be the most meticulous in checking the feel of the boots. This is because he apparently owns a considerable number of boots from various brands, and he actively questioned Suzuki-san to apply his personal experience to customer service.

While this season's "Sportif" is almost out of stock, we have received a fair number of orders for deliveries in December-January, so if you're interested, please contact WOLF PACK.

And at WOLF PACK, you'll find the full lineup of JELADO denim. We offer a full range of sizes from 28 to 40 inches, and since all the store staff wear them, there are plenty of faded samples.

You can carefully select your size and see how it ages in person, not just in photos.

What truly amazed me was the 44 Denim Jacket, which is expected to arrive soon.

For inquiries about how to achieve such a stark fade, please ask the owner, Mr. Saito.

In any case, it's the most amazing fade I've ever seen.

If you're in the vicinity, please do visit!

WOLF PACK

2-1-25 Furukawawakaba-cho, Osaki-shi, Miyagi 989-6222

Tel 0229-25-9795

Mori

Event Announcement

On 7/30 and 31, we will be holding a Pop-up Store at Meet. in Sapporo!
We will be selling JELADO items on the spot and holding a preview of our autumn/winter collection!
This event is an opportunity to see the samples early!
This will be a joint event with our long-time friend, First Arrows!
President Ito and Fukuoka store manager Otsuki-san will be joining us, and Goto and Kumazaki from JELADO look forward to welcoming you!
As the number of items we can bring is limited, customers who have specific items in mind beforehand are encouraged to contact us at:
TEL: 03-3464-0557
E-mail: info@jelado.co.jp
We look forward to seeing you all!

 
Bura Aniki! released the other day!
Please take a look!