〜JELADO Dry Goods〜

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this.

This item is based on

the M-42 reversible ski parka of the time.

There are various patterns for the original, but

this one is an over-the-head type with a zippered front.

It is based on a model without fur on the collar.

While following the characteristics of the original,

the hood is enlarged, and the length is adjusted to be longer,

adding practicality as a rain parka.

The fabric used is "CASE, SLEEPING, BAG M-1945 WATER REPELLENT",

adopted in 1945.

It is a sleeping bag cover fabric that was originally water-repellent.

The subtle color differences between individual pieces

are reproduced as design elements in each part.

Furthermore, it has been re-treated with water repellent for enhanced functionality.

This is a piece that combines historical background and practicality.

Please try it on at the store.

〜We have a small selection of mook books available,

Due to the recent vintage boom,

the vintage market is soaring.

This means that opportunities to encounter SPECIAL VINTAGE

are becoming scarce.

That's why now, more than ever,

we want you to get your hands on this mook book.

The good thing about mook books is that they start with "What is vintage for collectors?"

and are packed with information, so you'll gain a lot of knowledge.

Before that, since vintage items are becoming scarce,

I think you'll find a lot to appreciate by looking at SPECIAL VINTAGE.

Currently, they are available for sale at JELADO WEST, so please take this opportunity.

Sweatshirts

【Reprint Edition】Lightning Archives "Vintage Sweatshirts"

Leather jackets

【Reprint Edition】Lightning Archives "LEATHER JACKET Revised Edition"

Outdoor

【Reprint Edition】Lightning Archives "OUTDOOR"

Workwear

【Reprint Edition】Lightning Archives Vintage Workwear

Military

【Reprint Edition】Lightning Archives Military Jacket Revised Edition

Links for each are provided, so

please check them out here.

～We are looking for staff at both JELADO stores～

We are looking for staff to work with us.

We are looking for people who are highly interested in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.

In particular, we welcome those who can help us think about what we can do

to deliver the products we offer to more customers.

Please check the job openings and application methods on the

Recruitment Page.

～Representative Goto appeared on Gairoku CH～

On March 24 (Monday) at 6 PM, on Gairoku CH's YouTube channel,

JELADO Representative Goto was featured.

He talked about JELADO's craftsmanship,

and his passionate thoughts andこだわり (こだわり: particularity/attention to detail) regarding denim.

Because it's based on vintage,

he captures the unique characteristics of each piece and incorporates them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

You can watch the video here.

～JELADO staff coordination～

As a new initiative, you can now view

staff coordinations online.

We hope you'll find inspiration in each staff member's styling.

Thank you for your cooperation.

Please check here.

～Official LINE Account～

JELADO uses Instagram and blogs to provide information to customers,

but we also provide information to many customers through our official LINE account.

If you haven't added us as a friend yet,

please add us on LINE.

～Also featured on Higashino Denim～

 

The blue tag series was featured on Higashino-san and Shoji-san's YouTube channel,

"Higashino Denim."

Please watch this video as well.

Click here for the Higashino Denim video.

～Regarding hem alterations for brought-in items～

Currently, JELADO stores

do not offer hem alterations for other brands' items brought in by customers.

Please understand this.

Also, hem alterations for "JELADO products purchased from our dealers"

will incur a charge.

※For hem alterations of items purchased directly from JELADO stores,

the service will be provided free of charge.

※When bringing in items, please ensure they are washed.

Please note that we may refuse alterations in some cases. Thank you for your understanding.

～This week's new video is here～

This week's new video is "SHIBU-KAJI."

 It's a discussion about navy blazers by Master Matsushima,

the editor-in-chief of Lightning.

Please check it out.

Thank you.

This week's new video is here.