Good evening. This is Uemura from WEST.

As someone who loves sweatshirts,

I'd like to recommend this item to everyone.

JELADO Warmup Shorts【AB02310】

This time, we are introducing

Sweat Shorts, released for the first time by JELADO.

Many of you probably like them, too?

When it comes to "Vintage Sweatshirts,"

the brand that reigns as king is undoubtedly

"Champion," right?

It's a brand I love as well.

And when you think of Champion and sweatshirts,

the first name that comes to mind is

Reverse Weave, isn't it?

It's been 20 years since President Goto founded the company.

This year, we're creating products under the theme of "Sprout."

* "Sprout" refers to the vintage clothing store Sprout,

the predecessor of JELADO.

This theme is about returning to our roots,

reproducing items we collected back then,

and this item is one of them.

The features of this item, inspired by the popular "Reverse Weave"

of that era, are probably these:

① Sweatshirts tend to shrink vertically.

To reduce this, the fabric is used horizontally,

and by using ribs on both sides,

it also handles horizontal shrinkage, improving ease of movement

and functionality.

② While vintage items naturally come in colors like gray, black, and white,

this time we've chosen not the standard colors, but

"Green Apple," as introduced above, and

the rare color scheme of "Grape."

The colors have a 90s feel, evoking a sense of nostalgia.

These are JELADO's first sweat shorts.

Please come to the store and try them on.

～Pre-orders Start～

JELADO's classic LASTRESORT denim.

Pre-orders have started for the 301XX,

the regular silhouette with the white tag.

【Pre-order Item, Arriving August】JELADO Age of Longing 301XX Denim Pants【JP94301】

The comfort and softness of the fabric

unique to the white tag.

And we hope you will enjoy the aging process

that everyone loves,

so please come to the store and try them on.

* Samples of W30, 32, and 36 are available at WEST.

Please consider them.

～Official LINE Account～

JELADO shares information with customers through Instagram and blogs,

but we have also launched an official LINE account,

and are sharing information with many customers there as well.

So, if you haven't "added us as a friend" yet,

please do so.

～Notice regarding Ebisu store business days, etc.～

From JELADO FLAGSHIP STORE (Ebisu store), notice of change in business hours and regular holidays to our customers.
From July 1, 2024, business hours and regular holidays will change as follows:

New Business Hours

• Monday: 12:00 PM - 8:00 PM
• Tuesday: Closed
• Wednesday: 12:00 PM - 8:00 PM
• Thursday: 12:00 PM - 8:00 PM
• Friday: 12:00 PM - 8:00 PM
• Saturday, Sunday, and Public Holidays: 12:00 PM - 7:00 PM

We apologize for any inconvenience this may cause and appreciate your understanding and cooperation.
All our staff will continue to strive to provide services that satisfy everyone.

Thank you for your continued patronage.

JELADO FLAGSHIP STORE (Ebisu store)

～Also featured on Higashino Denim～

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please check out this video as well.

Click here for the Higashino Denim video.

〜This week's new video is here〜

Released today at 6:30 PM!

This time, JELADO's classic 406xx is back in stock after a year!

Please check out the fading and explanation of JELADO's best-selling denim jacket ever!

Click here for this week's new videos.