～JELADO New Shirt～

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce JELADO's new shirt.

 

 

(Khaki)

 

 

(White)

 

 

 

JELADO Officer Shirt【CT82113B】Stencil Custom

The new JELADO Officer Shirt is a reproduction of a USCG work shirt from around the 1950s.

 

It has large pockets for its width.

The fabric is slightly thick and stiff.

 

Since the fabric is stiff,

it will become softer with repeated wear.

Also, when washed,

the stenciled USCG and anchor mark on the body and chest pocket & back

will fade, creating a nice atmosphere

and allowing you to enjoy its aging process.

 

Now, I'll explain what USCG is.

USCG / United States Coast Guard

 

It refers to the United States Coast Guard.

The U.S. has six branches of military,

and the USCG is one of them.

 

The Revenue Cutter Service was established on August 4, 1790,

and the Coast Guard was born on January 28, 1915.

 

*The U.S. Coast Guard has approximately 44,500 active-duty personnel.

Including auxiliary personnel and others,

a total of approximately 90,000 people serve in this branch.

 

・Cutters, which are patrol vessels.

・Boats/patrol boats

・Sailing ships

・Aircraft

 

Training takes place at the Coast Guard Academy in New London, Connecticut / 4 years.

 

After this, training for the aforementioned patrol vessels and aircraft

will be conducted.

 

And this mark, which you all know...

 

 

 

This anchor mark carries the following meanings:

 

・Hope

・Stability

・Integrity

・Loyalty

 

Among these four, 'Loyalty' is probably the most suitable for the military.

 

The anchor mark is a proud symbol for Marines.

This mark signifies their allegiance as Marines and their dedication to fighting for their country.

 

This shirt, with its anchor mark stencil on the chest pocket and back,

is a highly recommended item at both JELADO stores.

 

The pants I've paired with this shirt are currently available for pre-order

both in-store and online.

 

 

 

 

 

 

 

 

JELADO's classic 301XX denim

is made using original Last Resort denim with a strong blue hue,

focused on XX fabric from the 1950s.

 

The 14oz fabric is soft and

extremely comfortable to wear.

Samples of the white tag 301XX are available at JELADO WEST,

so please come and try them on in-store.

 

We are also accepting reservations on the spot,

so please feel free to inquire.

 

165cm/68kg

Wearing Officer Shirts/Size M.

Wearing 301XX/W36.

 

Please feel free to try them on at the store.

Thank you.

 

～LINE Official Account Launch Notice～

 

To provide information to as many customers as possible,

JELADO's official LINE account has been launched.

 

 

To commemorate the launch of our official LINE account,

we are offering a 500 yen OFF coupon.

 

 ・Explanation of how to use the 500 yen coupon.

 

 ① The coupon is valid until

2023.12.25 (Mon) 23:59.

 

 ② JELADO points and LINE coupons cannot

be used in conjunction.

 

 ③ When using a LINE coupon,

JELADO points will not be awarded.

 

 ④ LINE coupons can be used for purchases of 10,000 yen (including tax)

or more.

 

 

Please take this opportunity to add us as a friend.

 

 

～Event Information～

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

 

Spring/Summer 2024 samples will be exhibited at our two directly managed stores and dealers nationwide.

This time, we will also announce a new Last Resort series.

Several models from the Last Resort series are also scheduled to be announced.

Please adjust your schedule and join us!

 

・9/16(Sat).9/17(Sun)

JELADO Flagship Store, Shibuya-ku, Tokyo

 

・9/23(Sat).9/24(Sun)

JELADO WEST, Osaka-shi, Osaka Prefecture

 

・9/30(Sat).10/1(Sun)

Fresno, Kashiwa-shi, Chiba Prefecture

 

・10/7(Sat).10/8(Sun).10/9(Mon)

Sweet Sue, Kurashiki-shi, Okayama Prefecture

 

・10/14(Sat).10/15(Sun)

TACK, Higashisonogi-gun, Nagasaki Prefecture

 

・10/21(Sat).10/22(Sun)

EARTH MARKET, Tomisato-shi, Chiba Prefecture

 

・11/11(Sat).11/12(Sun)

D Stock, Munakata-shi, Fukuoka Prefecture

 

・11/18(Sat).11/19(Sun)

WOLF PACK, Osaki-shi, Miyagi Prefecture

 

・11/25(Sat).11/26(Sun)

UNIQUE JEAN STORE, Sapporo-shi, Hokkaido

 

・12/16(Sat),12/17(Sun)

ROGUES Main Store, Konan-shi, Shiga Prefecture

 

～This Week's New Video Information～

 

 

 

This time, we will introduce JELADO's serious sweats!

They can be used for many years, provide the best comfort, and offer reliability due to their durability.

We delve into making adult sweats!

 

Sweats, an essential item for American casual fashion, are a warm ally in autumn and winter!

This is a must-see for those who are particular about every aspect of the silhouette!

Please take a look!

 

Click here for the new video.