～Pre-order Items Information～

We would like to introduce the following items that are now available for pre-order.

【Pre-order Item, Arriving June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket is a riders jacket that has been a long-standing classic at JELADO.

It is a long-standing standard riders jacket at JELADO.

To make it a simple rider's jacket, the epaulets have been removed.

Furthermore, instead of quilting, cupra is used to make it easy to put on and take off, creating a piece that prioritizes ease of wear.

Made from 1.6mm thick leather with a semi-aniline finish, it offers a softness not found in 100% pigment-dyed leather, and as it's 'tea-core leather,' you can enjoy the aging process with repeated wear.

There's one more pre-order item.

This is another very popular item,

which sold out very quickly last time,

with sizes disappearing in an instant.

【Pre-order Item, Arriving June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" (fish) and "bone"

The pattern is derived from the bones visible when a herring fish is filleted.

Baker pants were worn in battlefields and also by office workers.

It is also said that the name "Baker Pants" comes from the fact that bakers wore them.

Since it is herringbone twill fabric,

it is thick and durable.

Also, since it is 100% cotton, you can enjoy its aging with repeated wear.

～Representative Goto appeared on Machiroku CH～

JELADO representative Goto was featured on Machiroku CH's YouTube, which was released on March 24th (Monday) at 18:00.

JELADO's representative, Mr. Goto, was featured.

He passionately spoke about JELADO's craftsmanship and dedication to denim.

Based on vintage items, he captures the unique characteristics of each piece and incorporates them into the design.

We hope that as many customers as possible will learn about JELADO's LAST RESORT denim.

Please check out the YouTube video.

Click here to watch the video.

～JELADO Staff Coordination～

As a new initiative,

you can now view staff coordinates online.

We hope you'll use the styling of each staff member as a reference. Thank you.

Click here to view.

～Official LINE Account～

JELADO shares information with customers through Instagram, blogs, and other platforms,

but we have also launched an official LINE account to reach even more customers.

If you haven't added us as a friend yet, please do so.

～Also featured on Tonono Denim～

The Aotag series is featured on Higashino-san and Shoji-san's YouTube channel.

"Higashino Denim."

Please check out the video as well.

Click here for the Higashino Denim video.

~Regarding bring-in hemming services~

Both JELADO stores previously offered hemming services for "denim from other brands" if brought to the store.

However, due to an increase in hemming requests for items purchased in-store or online,

we are currently unable to accommodate "bring-in hemming for other brands." We appreciate your understanding.

・For customers wearing JELADO:

Hemming services for "JELADO products purchased from our dealers" will be charged.

*Please note that we will continue to provide hemming services for JELADO products brought in that were purchased directly from JELADO.

~Popular Staff's Best Buys Feature~

Everyone, thank you for waiting.

"JELADO Staff's Best Buys!"

This time, it's the best buys for the second half of the year,

Just like in the first half, each staff member's personality shines through.

Please use it as a reference.

Click here for the Staff's Best Buys video.

～This week's new video here～

Speaking of aging...

As you all know, it's "Representative Goto."

Also known as "Shura" of aging.

This video is about

a WASH & DRY project.

Please enjoy Representative Goto's serious aging process

in the video.

Click here for this week's new video.