~French Army Masterpiece M47~

 

Good evening. I'm Uemura from WEST.

Today's topic is this.

 

This is an outfit using "Vichy".

 

First, a brief product description of "Vichy".

 

 

 

JELADO Vichy【BL82314】

Vichy, based on the French military masterpiece M47,

has undergone a complete change from the previous plain design...

It now features a CAMO pattern.

 

These cargo pants, printed with the Belgian military Denison camouflage pattern,

as mentioned above,

are based on the French military masterpiece M47 trousers.

 

What is M47?

The M47 style, which appeared in 1947,

was used until 1963 and is divided into

"early models" and "late models."

 

The period from 1947 to the 1950s is considered the "early model."

These early models adopted "cotton twill fabric."

 

The period from 1960 to 1963 is called the "late model,"

and "herringbone twill fabric" is used.

 

The early model M47, which served as the base for Jelado's Vichy,

has a slightly relaxed silhouette.

 

The late model M47, on the other hand,

adopts a slightly slimmer silhouette.

 

In recent years, with the vintage boom,

the prices of these pants have also

risen sharply.

 

Jelado's "Vichy" is made of

military twill material.

 

It's easy to wear even now and is a versatile pair that's easy to coordinate.

 

This time, I tried to coordinate an outfit based on this Vichy.

 

As shown in the image at the beginning, this time

I combined it with a denim jacket.

 

 

 

 

 

 

Currently on sale in stores

JELADO classic denim

'LAST RESORT' white tag

55Denim Jacket/406XX

JELADO 55Denim Jacket(55デニムジャケット) 406XX Size34(XS)~40(L)【JP94406】

JELADO 55Denim Jacket(55デニムジャケット) 406XX Size42(XL)~44(XXL)【JP94406D】

 

I tried combining them.

 

 

 

　　　　　(Product)　　　　　　　　　　　　　(Worn for 2 years)

 

In American casual style,

it's a classic combination,

but precisely because it's a classic style,

it's an outfit that really stands out.

 

As mentioned above,

the silhouette is somewhat relaxed,

making it easy to balance the size, and it pairs perfectly with a denim jacket, so it's highly recommended.

 

Please come and try it on in store.

 

 

・Vichy  173cm/60kg/Size M

※406XX is Size M for both new product and 2-year worn.

 

 

~Announcement of LINE Official Account Launch~

 

To deliver information to as many customers as possible,

we have launched "JELADO's Official LINE account."

 

 

To commemorate the launch of the official LINE account,

we are giving away a 500 yen OFF coupon.

 

 ・Explanation of how to use the 500 yen coupon.

 

 ①The coupon is valid until

Monday, December 25, 2023, 23:59.

 

 ②JELADO points and LINE coupons cannot be used

in conjunction.

 

 ③When using a LINE coupon,

JELADO points will not be awarded.

 

 ④LINE coupons can be used for purchases of 10,000 yen (tax included) or more.

 

 

Please take this opportunity to add us as a friend.

 

~Event Information~

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

The 2024 Spring & Summer samples will be exhibited at two directly managed stores and at dealers nationwide.

This time, we will also announce new Last Resort series.

Multiple models of the Last Resort series are planned to be announced.

Please adjust your schedule and participate!

 

・9/30 (Sat).10/1 (Sun)

Fresno, Kashiwa City, Chiba Prefecture

 

・10/7 (Sat).10/8 (Sun).10/9 (Mon)

Sweet Sue, Kurashiki City, Okayama Prefecture

 

・10/14 (Sat).10/15 (Sun)

TACK, Higashisonogi-gun, Nagasaki Prefecture

 

・10/21 (Sat).10/22 (Sun)

EARTH MARKET, Tomisato City, Chiba Prefecture

 

・11/11 (Sat).11/12 (Sun)

D Stock, Munakata City, Fukuoka Prefecture

 

・11/18 (Sat).11/19 (Sun)

WOLF PACK, Osaki City, Miyagi Prefecture

 

・11/25 (Sat).11/26 (Sun)

UNIQUE JEAN STORE, Sapporo City, Hokkaido

 

・11/25 (Sat).11/26 (Sun)

UNIQUE JEAN STORE, Sapporo City, Hokkaido

 

・12/2 (Sat), 12/3 (Sun)

TRACK, Kawagoe City, Saitama Prefecture

 

・12/16 (Sat), 12/17 (Sun)

Rogues Main Store, Konan City, Shiga Prefecture

 

～This Week's New Video Information～

 

This time, JELADO's first Cowichan sweater! 

An adult Cowichan sweater with an eye-catching buffalo design! 

It's comfortable to wear and packed with JELADO's characteristic attention to detail! 

 

Please take a look!!!

 

Click here for the new video.