~JELADO's Classic Smoker Shirt & Staff Recruitment & This Week's New Video: "2024AW Kumazaki's Requests"~ [WEST]
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〜JELADO Standard Shirts〜
Good evening. This is Uemura from WEST.
Today, we have received a product that many customers have been waiting for,
so I would like to introduce it.
JELADO Smoker Shirt Indigo Chambray【JP94112】
Speaking of Smoker Shirts,
it's these details...
JELADO Smoker Shirt 【JP01109】
The exquisite coloring
pairs well not only with denim,
but also with chinos and military styles,
making it incredibly versatile. So please,
come try on the new Flake Green color
in our store.
173cm/60kg/
All four colors are size 15.
〜Staff Wanted〜
Jelado West is currently looking for staff.
If you "love" clothes,
"love" customer service,
and "love" JELADO.
Then why not
work with us?
We welcome anyone who can
think with us about what we can do
to deliver our products to more people.
For more details, please check the News section on our HP,
"We are looking for staff to work with us"
Clicking on that will take you to
the recruitment details, and also...
We have also made a video explaining how each staff member joined, so please check that out as well.
We look forward to receiving your applications.
Thank you.
〜Pre-orders have begun〜
[Pre-Order Item, Scheduled for Late May Delivery] 41 Khaki Last Resort Chino Cloth Stencil [AG94341B]
As many of you know,
the Last Resort CHINO CLOTH
41 Khaki stencil pattern...
is extremely limited in quantity,
yet it is a very popular item.
We have samples for fitting at both stores,
but even we staff members "can't buy it without a reservation,"
so if you're considering it,
please hurry.
The 41 Khaki stencil, which ages through repeated wear and washing,
will fade from a dark stencil when purchased
to a lighter one with washing,
completely changing its appearance.
For customers considering a reservation,
please make your decision quickly.
173cm/60kg/Wearing Size S
~Reservation Items Summary~
(Khaki)
(Olive)
[Pre-Order Item, Scheduled for Mid-to-Late April Delivery] 41 Khaki Last Resort Chino Cloth [AG94341A]
The old 41 Khaki was discontinued
with its final shipment in May 2023.
In order to release a new chino pant to replace it,
we cut up and analyzed highly sought-after vintage 41 Khakis
to produce the fabric from scratch.
Using American deep south cotton,
we have reproduced natural slub yarns.
While the previous 41 Khaki was dyed with reactive dyes,
this 41 Khaki is dyed with vat dyes.
This 41 Khaki, made with American cotton, shuttle looms, and vat dyes,
is finished to preserve the original atmosphere and fabric feel.
The ultimate chino pant, with meticulous attention to detail in
raw cotton, yarn, weaving, and dyeing...
That is Jelado's
Last Resort Chino Cloth
"41 Khaki."
Last time it was released, it sold out
at an incredible pace, and there are many customers
waiting for the next shipment of this popular item.
If you are interested,
please make a reservation at the store.
We have fitting samples available in XS, M, L, and XL at the store.
[Pre-Order Item, Scheduled for Mid-to-Late April Delivery] JELADO 311W Painter Pants [JP94311W]
[Pre-Order Item, Scheduled for Mid-to-Late April Delivery] JELADO 391SB Overall [JP94391SB]
"Last Resort" means
a trump card, a last resort,
and if the white tag is the first line of attack,
the "blue tag" series is the fourth line, following the black tag and brown tag.
The white and black tags focus on LEVI'S,
the brown tag focuses on 41 Khaki...
So what about the blue tag??
The blue tag is a collection centered on workwear,
and when it comes to representative workwear,
you can't leave out "Lee."
LAST RESORT "Blue Tag" focuses on
light ounce denim workwear.
Since it's 10.5 oz denim,
unlike the white and black tags, the lower ounce blue tag
will undoubtedly show a different kind of aging.
In that sense,
it's a very exciting series.
And pre-orders for this are also starting.
[Pre-Order Item, Scheduled for June Delivery] JELADO 41 Covert Faded Salt&Pepper [AG71319]
Currently accepting pre-orders for
"LAST RESORT 41 Khaki," which has the same base but different fabric.
100% cotton twisted yarn twill fabric.
The warp uses sulfur-dyed twisted yarn, and the weft uses
similarly sulfur-dyed black yarn, resulting in a thick and stiff fabric.
Since it's 100% cotton, it will age nicely
with wear, so I hope you enjoy the changing appearance.
Since this is produced once a year, I'm sure many customers have been
waiting for it!!
The long-awaited "41 Covert" is finally available for pre-order.
Jelado West has samples available, although the fabric is different.
Please try on these samples and make your reservation.
173cm/60kg/Wearing Size S
And this jacket too...
[Pre-Order Item, Scheduled for April-May Delivery] JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT [JP94407E]
[Pre-Order Item, Scheduled for April-May Delivery] JELADO Age of Longing Black Tag 407EXX Size40(L)~44(XXL) Denim JKT [JP94407ED]
[Pre-Order Item, Scheduled for April-May Delivery] JELADO Age of Longing Black Tag 407EXX Denim JKT Big Size(50) [JP94407EDD]
The Age of Longing 407EXX, which sold out in a flash after a small restock in December, is back.
As you all know, the LAST RESORT "Black Tag" is the second installment of the Last Resort series, following the "White Tag", which was the original Last Resort released earlier.
Compared to the white tag, the black tag denim is less bluish and has a stronger black tint.
JELADO categorizes 1947 into early and late models, and the white tag is positioned as a late 1947 model with a strong bluish denim fabric, and the 501XX of this era is called:
"The greatest masterpiece in 501XX history."
If you want to know why it's called that, please visit JELADO WEST (lol)
The white tag is a denim fabric that focuses on 50s XX fabric.
So what about the strongly black "black tag"?
World War II ended in 1945, and during the war, Levi's factories produced the "War Model" that everyone loves.
After the war ended, it took quite a while for the details to return to their original form, even though material controls were lifted.
This is because there was a lot of denim fabric and sub-materials left over from the War Model.
Levi's denim fabric also comes in No. 1 denim to No. 3 denim (I only know up to No. 3, but if No. 4 or higher exists, please let me know). This refers to the quality of the denim fabric.
No. 2 is a cheaper version of No. 1 denim, and No. 3 is a cheaper version of No. 2 denim. The denim fabric used for the War Model was probably No. 2 or No. 3 denim, right?
After this denim fabric was used up, it transitioned to what JELADO calls the "white tag." The black tag denim is from the transitional period from the end of the war to the change in denim fabric.
It is 15 oz. and uses strong slub yarn, so when it is worn repeatedly and ages, it will produce vertical fading like rain streaks.
The real thrill of denim, after all, is its "fading."
The fading, which is essential for "wearing" denim, will be completely different depending on the person, so I think this real thrill is the biggest appeal of denim.
This time, 400 more pieces will be produced, so for customers who couldn't buy it during the last arrival in December, and for customers who are considering purchasing it now, this is a chance to get your hands on it. Please take this opportunity to try it on and consider it at the store.
* From size L, the back will be a split back design.
Split back specifications.
~Official LINE Account~
JELADO sends out information to customers on Instagram and blogs, but we have also opened an official LINE account and are sending out information to many customers there, so if you haven't "added us as a friend" yet, please do so.
~This week's new video here~
This time, we introduce the autumn/winter collection chosen by Kumazaki, the 0.1-ton man! He really wants to wear more clothes, but he can't because there are no sizes that fit him! (cries) So Kumazaki directly appealed to President Goto! Will Kumazaki's size become a reality?! Please watch!
You can find this week's new video here.































