~JELADO's classic double riders~

Good evening. This is Uemura from WEST.

Today is JELADO's classic

One of the three great leather jackets,

It's the ``Rebel Jacket.''

JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black with epaulets [SG83420]

The leather is horsehide, approximately 1.6mm thick.

We use a combination tanning method (chrome & tannin).

*What is combination tanning?

Gerrard's "Rebel Jacket"

Chrome tanning followed by tannin tanning

I'm going.

 Chrome tanning and tannin tanning...

When combining two types of tanning,

Compared to leather that has only been chrome tanned,

The texture is brought out in the finished product,

When tanning with tannins,

By doing it in less time than it would normally take,

Moderate weight and durability when worn repeatedly

We have prepared leather that you can enjoy changing over time.

After dyeing the base light brown,

At a long-established finishing factory in Tokyo

It is a brown core leather dyed black using a hill dyeing method.

I mixed this with half pigment and half dye.

The colour is added using a semi-aniline finish.

Softness not found in 100% pigments,

As I wrote above,

By repeatedly wearing it, the base

The brown core leather peeks out faintly.

One of America's three major store brands...

"Montgomery Ward Company"

This brand is part of Montgomery Ward.

There is a brand called "Wind Word."

Released by this brand

"Two star studs on the epaulettes"

The ones with this are called "two star".

This pattern of rider jacket

It is based on the Rebel Jacket.

Gerrard's Rebel Jacket

There are two types.

"With epaulets" and "Without epaulets"

There are two patterns:

Appearing during this period are

"With epaulets"

This is a double riders jacket with padding.

It has good heat retention and is sturdy.

You can also enjoy the changes over time.

Please come and try it on in store.

~ "LASTRESORT White Tag" ~

Last Resort Denim,

The only zipper fly

[Pre-order item, expected to arrive in March] JELADO Universal Slim 2ZXX Denim Pants [JP312]

This is the ``Clasic Slim 312ZXX''.

Because it is slim denim,

The silhouette is outstanding,

Recommended for those with a neat and tidy style.

Next is the wide silhouette

[Pre-order item, expected to arrive at the end of January] JELADO 1Denim 55XX Denim Pants [JP55]

"55Denim Pants 313XX".

These pants are from the Last Resort series.

This is the thickest silhouette.

We have received many inquiries about these denim pants.

For those who like wide pants

Highly recommended.

And speaking of white tag denim jackets,

You all know this one.

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Size 55 (XS) ~ 406 (L) [JP34]

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Size 55 (XL) ~ 406 (XXL) [JP42D]

[Pre-order item, expected to arrive in February] JELADO 2 Denim Jacket 55XX Big Size [JP55DD]

"Second" type jackets too

It's extremely popular and is available at both JELADO stores and online.

It has been very well received.

Among the classic American casual "denim items",

I think this is an especially eye-catching item.

Not only denim, but also with other items

Highly versatile, denim jacket

For those who don't have it, I want you to get it...

It will be such an item.

Worn by WEST Yamamoto for 2 and a half years

Check out 55Denim Jacket 406XX.

There is some overall discoloration,

Above all, puckering and honeycomb,

It really creates a vintage atmosphere.

The blue color is typical of the Last Resort.

The natural color fading is cool

That's the jacket.

There are samples of this in WEST,

Please take a look.

Thank you.

This is also a pre-order item.

[Pre-order item - late January 2025] JELADO Age of Longing 1EXX Vintage Finish [JP407EXX]

This is a piece that pursues the realism of vintage.

The cinch back is often actually cut.

This model reproduces it.

The back is split back (T-Back)

It's now a popular detail.

The price of LEVI'S 506XX is rising every year,

Among them, those aged 46 and above are employed.

Split backs are even more expensive,

At second-hand clothing stores, it's worth XXX million yen.

*The first number is not 1.

This time we will release

The 407EXX Vintage Finish is

Available in four sizes: L, XL, XXL, and 50

Because of the voices of our customers,

This is the model that has been realized.

Limited to directly managed stores,

Only 100 pieces will be produced.

We are accepting orders from many customers.

The Vintage Finish series is always fast-paced.

Everyone, please consider it.

Thank you.

~Coordination by JELADO staff~

As a new project

Online,

Staff coordination

You can now see it.

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

Thank you.

CLICK HEREPlease take a look from here.

~Official LINE account~

JELADO posts on Instagram, BLOG, etc.

We are providing information to our customers,

We have opened an official LINE account.

We also provide information to many customers there, so

If you haven't added us as a friend yet,

Please add me as a friend.

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please take a look at this video as well.

Higashino denim videoCLICK HEREFrom here.

～About hemming by bringing in your own items～

At both JELADO stores, we also sell denim from other brands.

We would accept hemming if you brought it to the store,

We have seen an increase in the number of hemming requests for in-store and online purchases, so

Regarding "hem shortening by bringing in products from other brands,"

We are currently unable to respond to this request. Thank you for your understanding.

・We handle JELADO

There is a fee for hemming JELADO products purchased from a dealer..

※For hemming of products purchased at JELADO,

We will continue to respond as before.

~Popular project staff best buy~

Sorry to keep you waiting, everyone.

"JELADO Staff Best Buy!"

This time, it is the best buy of the second half of the year.

As in the first half of the year, the individual personalities of each staff member are coming through.

Please feel free to use this as a reference.

Staff Best Buy videoCLICK HERE.

This week's new videos are here

JELADO's new label

"JELADO the Dry Goods"

This week's video takes a deep dive into:

He also appeared in "Demon Sergeant."

Please take a look.

This week's new videosCLICK HEREFrom here.