~JELADO's classic Smoker Shirt~

 

Good evening. This is Uemura from WEST.

Now that September has arrived, I'd like to introduce some sleeve items.

 

 

 

 

 

 

JELADO Smoker Shirt Indigo Chambray [JP94112]

In the 1930s and 40s, a company called "BIGYANK"

It was sold by Work Brand.

Based on a work shirt,

We produce Smoker Shirts.

 

What's special about this shirt is

First, the gacha pocket.

 

Asymmetric pockets

In Vintage it's called a "gacha pocket."

Actually, the Gacha Pocket is based on

It is said that its origin is "BIGYANK".

 

*BIGYANK was applied for as a trademark in 1929.

The official name of this asymmetrical pocket is

It's called a "convenient pocket."

 

The right pocket is

Long vertical pocket with pen holder.

 

And the small pocket on the left

This is called a "cigarette pocket."

This pocket is used for:

Used as a pocket for storing cigarettes.

The vintage that was the base for this collection also includes

These are the details used.

 

A long-selling, classic Gerard product

This is also the origin of the name "Smoker Shirt."

It's a detail, so please remember it.

 

From the shoulders, arms, and sides to the hem

It is sewn with three needles.

 

The advantage of using three needles is

The first goal is reinforcement.

When washing and drying

When the mesh becomes clogged, it creates a mark.

 

Not only can it be used for a long time,

The more you wear it, the more vintage it becomes.

I recommend it because it creates a nice atmosphere.

 

This is the gusset part of the hem.

The front and back are sewn together,

To prevent tearing, reinforce it with triangular pieces of cloth.

This triangular piece of cloth indicates a gusset.

 

This time, Smoker Shirt

Paired with Black Tag Age of Longing 301EXX.

 

 

 

 

 

 

JELADO Age of Longing Black tag 301EXX Denim Pants [JP94301E]

 It's a classic American casual style.

Many customers at Gerard West

The Black Tag 301EXX you purchased.

 

Currently, both stores only have W28.29.

Regarding this for now

We have not started taking reservations yet,

When reservations start

We will announce it on our blog and Instagram.

Thank you.

 

This time I paired it with denim.

Chino pants are also recommended for this type of shirt.

 

 

[Pre-order item, expected to arrive in October] 10 Khaki Lastresort Chino Cloth [AG41A]

As I mentioned in yesterday's blog,

 

We are currently accepting reservations here.

 

 

I also recommend jelado's New 41Khaki.

 

Now in the very rare Vintage 41Khaki

We took scissors, conducted scientific analysis and produced it.

 

From raw cotton, thread, weaving, to dyeing,

The ultimate chino cloth made with meticulous attention to detail...

That's Gerard's Last Resort Chino Cloth.

Click here for videos related to the new 41Khaki.

 

 

We also paid attention to the details.

 

Center loop offset and

 

Also seen in Vintage

A 2mm wide double welt back pocket is reproduced.

 

Unlike the usual pocket sleek,

Like the vintage version, it uses a separate chino fabric.

 

The stitching is done to match the pitch of the time.

It exudes an atmosphere that is characteristic of 41Khaki.

 

The rise is deep and thick, 41Khaki.

 

At JELADO WEST, we have the previous model 41Khaki.

This is provided as a wearable sample.

 

Please try it on in store,

We also accept reservations on the spot.

 

 

 

Also, for those who are far away and making reservations,

Customers who are interested,

DM on Instagram or by phone

Please feel free to contact us.

 

 

-Announcement of the launch of the official LINE account-

 

In order to convey information to as many customers as possible,

We have opened the "JELADO Official LINE" account.

 

 

To celebrate the launch of the official LINE

Receive a 500 yen off coupon.

 

 ・Explanation on how to use the 500 yen coupon.

 

 ①Coupon period

The deadline is Monday, December 2023.12.25, 23 at 59:XNUMX.

 

 ②JELADO points and LINE coupons

Cannot be used in combination.

 

 ③When using LINE coupons

JELADO points will not be awarded.

 

 ④LINE coupons start at 10,000 yen (tax included)

It will be available.

 

 

Take this opportunity to add friends

Thank you.

 

 

~Event Information~

 

 

JELADO & The 2 Monkeys

2024 Spring & Summer Exhibition

 

Samples for Spring/Summer 24 will be on display at two directly managed stores and dealers nationwide.

This time we will be announcing the new Last Resort series.

The Last Resort series is also scheduled to be released in multiple models.

Please arrange your schedule and join us!

 

・9/16(Sat.) 9/17(Sun.)

JELADO Flagship Store, Shibuya Ward, Tokyo

 

・9/23(Sat.) 9/24(Sun.)

Osaka City, Osaka Prefecture JELADO WEST

 

・9/30(Sat.) 10/1(Sun.)

Fresno, Kashiwa City, Chiba Prefecture

 

・10/7(Sat).10/8(Sun).10/9(Mon)

Sweet Sue, Kurashiki City, Okayama Prefecture

 

・10/14(Sat.) 10/15(Sun.)

TACK, Higashisonogi District, Nagasaki Prefecture

 

・10/21(Sat.) 10/22(Sun.)

EARTH MARKET, Tomisato City, Chiba Prefecture

 

・11/11(Sat.) 11/12(Sun.)

Munakata City, Fukuoka Prefecture D Stock

 

・11/18(Sat.) 11/19(Sun.)

WOLF PACK, Osaki City, Miyagi Prefecture

 

・11/25(Sat.) 11/26(Sun.)

UNIQUE JEAN STORE, Sapporo, Hokkaido

 

・12/16 (Sat), 12/17 (Sun)

Rogues Main Store, Konan City, Shiga Prefecture

 

 ～This week's new video information～

 

 

 

 

This time, we have a renovation project by Ebisu store staff member Komori!! 

Will he actually be popular?

 

 Please check it out!!!

 

 

This week's new videosFrom