Exhibition Week!/Flagship Store

◆How to apply and rules

① The shooting scene for posts from April 1st to April 15th should be equivalent to the photos in this post.

* Close-up front/back, full body front/back, product shots, etc. Please refer to the posted photos by sliding through them.

* No photo editing.

② Follow these three Instagram accounts: @jelado_official, @jelado_flagship_store, and @jelado_west.

* Please do not unfollow as we will contact winners via DM.

③ Post photos of your denim pants (either 301XX, S301XX, 312XX, or 313XX) made with LAST RESORT fabric, tagging the three accounts @jelado_official, @jelado_flagship_store, and @jelado_west from your own Instagram account.

④ Post with the hashtag #JELADO色落ち自慢VOL1.

⑤ Participants must reside in Japan.

⑥ Submitted content may be shared from the Jelado account, so please only apply if you are comfortable with this.

◆Project Overview

Please post photos of your denim pants (either 301XX, S301XX, 312XX, or 313XX) made with LAST RESORT fabric on your Instagram between "April 1st and April 15th."

One winner, selected for the most beautiful fading, will receive a special prize (a limited-edition item made from LAST RESORT denim. Details of the item are not yet disclosed).

◆Announcement of Results

Through a rigorous judging process by JELADO staff, three finalists will be selected from all entries.

From 3:00 PM on Saturday, April 16th, the faded denim of the three finalists will be showcased on the @jelado_official account's story, where viewers will be invited to vote. The person with the most votes will be crowned the winner. The announcement will be made on the JELADO Channel (YouTube) on April 29th.

We encourage everyone to participate!