〜Dig-it〜

 

Good evening. This is Uemura from WEST.

 

Today, WEST manager Yamamoto, or rather,

"G-Jacket Niki" is featured in Dig-it.

Please check it out.

 

 

 

 

The content, of course, is about "G-Jacket Niki", so

it's related to G-jackets (lol).

It's a very Yamamoto-like article.

 

 

 

 

Please take a look at the aging techniques

unique to "G-Jacket Niki".

 

The link to the Dig-it article is

here.

 

〜Staff Recruitment〜

 

 

Jelado is currently looking for staff.

 

If you "like" clothes,

"like" customer service,

"like" JELADO.

 

If so, why not work with us?

 

We welcome those who can work with us to think about

what we can do to deliver the products we offer

to more people.

 

Detailed information is available on the News page of our website.

"We are looking for staff to work with us"

is available.

 

Click there to see

the recruitment details, and...

 

 

 

 

 

 

 

We have also created a video about how each staff member joined the company, so please check that out as well.

 

We look forward to your application.

Thank you.

 

～Pre-order products summarized～

Today, as the number of pre-order products has increased,

I would like to summarize them briefly.

 

Currently, there are 6 product numbers available for pre-order

at both the WEST and Ebisu stores.

 

【Pre-order item expected to arrive mid-April to end of April】JELADO 44Leather Jacket(44 Leather Jacket) Horse hide Semi-aniline Finish【JP94409】

Three months have passed since the AniTube release,

but this is probably the most inquired about product number

at both WEST and Ebisu stores, isn't it?

 

Similar to LEVI'S S506XX (War Model)

 

・Four-button laurel button

 

・Flapless pocket

 

・Split back adopted for the back

 

・Cinch back

 

 

This is a leather jacket

that incorporates details such as these.

 

It's a leather with a good sense of weight, hill-dyed with black,

a so-called tea-core leather.

As you wear it repeatedly, the light brown base will show through,

changing its expression, so you can enjoy that aspect of the leather as well.

 

A sample (size L) is available at WEST.

 

 

(Khaki)

 

(Olive)

【Pre-order item to arrive mid-to-late April】41 Khaki Lastresort Chino Cloth【AG94341A】

The old 41 Khaki was discontinued

with its final shipment in May 2023.

 

To release new chino pants that would replace it,

we cut up an expensive vintage 41 Khaki,

analyzed it, and produced the fabric from scratch.

 

Using American deep south cotton,

we have reproduced natural slub yarns.

 

While the previous 41 Khaki was dyed with reactive dyes,

this 41 Khaki is dyed with vat dyes.

 

The 41 Khaki, made with American cotton, shuttle looms, and vat dyes,

is finished to preserve the atmosphere and texture of the original.

 

The ultimate chino pants, with meticulous attention to

raw cotton, yarn, weaving, and dyeing...

That is JELADO's

Last Resort Chino Cloth

"41 Khaki".

 

When it was last released, it sold out

incredibly quickly, and there are many customers

waiting for the next arrival, making it a very popular item.

If you are interested, please

make a reservation at the store.

We have try-on samples in XS, M, L, and XL available in store.

 

 

【Pre-order item to arrive March】JELADO Farmers Shirt 【JP01123】

(Salmon Raw)

 

(Mint)

The base fabric reproduces the thick yet soft fabric

from before the 1950s. To achieve this, vintage flannel shirts

were thoroughly analyzed. Just like Lee workwear,

we sent them to a testing institution to analyze in detail:

 

・Fiber length

・Twist coefficient

・Yarn count

・Thread count

 

Based on this analysis, we developed a new flannel from scratch.

 

This product uses

sulfur dyes.

Although there is less demand for sulfur dyeing in recent years,

the "aging" that occurs with wear, and the soft

"texture" and "feel against the skin," as if wrapped in a towel,

are exceptionally good and highly recommended.

 

We receive many inquiries about the size of this product,

but it would be best if you could consult with us in person at the store

(as we may not be able to respond by phone depending on store traffic).

 

 

 

【Pre-order item to arrive mid-to-late April】JELADO 491J Coverall【JP94491J】

【Pre-order item to arrive mid-to-late April】JELADO 311W Painter Pants【JP94311W】

【Pre-order item to arrive mid-to-late April】JELADO 391SB Overall【JP94391SB】

"Last Resort" means

a trump card, a last resort, and if the white tag is the first line of attack,

then the "blue tag" series is the fourth line, following the black tag and brown tag.

 

While the white and black tags focus on LEVI'S,

and the brown tag focuses on 41 Khaki...

What about the blue tag?

 

The blue tag is a collection centered on workwear,

and when it comes to representative workwear,

"Lee" is definitely indispensable.

 

LAST RESORT "Blue Tag" focuses

on light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag is sure to

show a different kind of aging.

 

In that sense,

it's a very exciting series.

 

We currently have 6 items available for pre-order in store.

Some of them have try-on samples in store, so if you are interested,

please try them on and make a reservation at the store.

 

Thank you.

 

～Official LINE Account～

 

 

 

 

JELADO provides information to customers through Instagram and blogs,

but we have also opened an official LINE account

to provide information to many customers there as well.

If you haven't "added us as a friend" yet,

please do so.

 

～This week's new video here～

 

 

We've reproduced the popular printed corduroy shirt from the 50s open-collar shirts,

which gained popularity during the vintage boom that started in the 90s!

 

Please take a look at the chess pattern, a must-have for enthusiasts!!!

 

Click here for the new video.