〜Arrived Today〜

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce this item.

 

 

 

 

"Rebel Without a Cause" released in 1955.

This is one of James Dean's representative works,

in which he played the lead role.

 

The jacket he wore in "Rebel Without a Cause"

was a Drizzler jacket made by McGregor.

 

Based on this, the 'DEAN' was released in the 2023 SS collection,

but due to strong demand from our customers,

the 2024 SS collection will feature a 'red' DEAN.

 

It's a color you all know, so it should be familiar, right?

JELADO Dean [SG01411]

 

 

 

 

 

 

While regular Drizzler jackets are made of nylon cotton,

we use a material called 'Ventile,' which has a glossy finish due to its higher density.

 

※What is Ventile?

It refers to a fabric made by tightly weaving fine cotton yarn with double threads to the maximum extent possible.

High-density woven Ventile prevents the penetration of water and wind.

It also has excellent moisture permeability, so it has the effect of releasing stuffy air from inside.

 

By using Ventile, this item offers a newness and durability to a classic style...

plus a touch of luxury.

 

Yamamoto wore it for us. 

 

 

 

 

It's a striking color,

but when it comes to Drizzler jackets...

the image of 'red' is strong, isn't it?

In addition to red, we also have the classic color 'black'.

 

Please feel free to try it on and consider it at the store.

173cm/60kg/Wearing size M

 

〜Dig-it〜

 

WEST store manager Yamamoto, aka 'G-Jian Niki',

is featured in Dig-it.

Please check it out.

 

 

 

 

The content, of course, is 'G-Jian Niki', so it's

related to G-jackets (lol)

It's very much in Yamamoto's style.

 

 

 

 

Please take a look at 'G-Jian Niki's' unique

aging techniques.

 

The link to the Dig-it article is

here.

 

〜Staff Recruitment〜

 

 

Jelado is currently looking for staff.

 

If you 'love' clothes,

'love' customer service,

and 'love' JELADO.

 

Then why not work with us?

 

We welcome people who can brainstorm with us

on how to deliver our products

to more people.

 

For more details, please see the News section of our website:

'We are looking for staff to work with us'

.

 

Clicking on that will take you to the

recruitment details, and...

 

 

 

 

 

 

 

The story behind each staff member joining the company is available in a video,

so please check that out as well.

 

We look forward to your applications.

Thank you.

 

～Summary of Reserved Products～

Since we've accumulated quite a few reserved products today,

I'd like to summarize them briefly.

 

Currently, there are six product numbers available for reservation

at both our West and Ebisu stores.

 

[Reserved Product Expected to Arrive Mid-to-Late April] JELADO 44Leather Jacket Horse hide Semi-aniline Finish【JP94409】

Three months have passed since the Anitube video was released,

and this is probably the most inquired about product

at both the WEST and Ebisu stores, isn't it?

 

 Similar to the LEVI'S S506XX (War Model),

 

・Four-button laurel buttons

 

・Flapless pockets

 

・Split back

 

・Cinch back

 

 

These are some of the details incorporated into

this leather jacket.

 

It's a moderately heavy leather, dyed black using hill-dyeing,

which is commonly known as "tea core" leather.

As you wear it repeatedly, the light brown undertone will start to show through,

changing its appearance, making it a leather that you can enjoy.

 

We have a sample (size L) of this at WEST.

 

 

(Khaki)

 

(Olive)

[Reserved Product Expected to Arrive Mid-to-Late April] 41 Khaki Lastresort Chino Cloth【AG94341A】

The old 41 Khaki was discontinued

with its last arrival in May 2023.

 

To release a new chino pant to replace it,

we cut up and analyzed a highly valued vintage 41 Khaki

and produced the fabric from scratch.

 

Using American deep south cotton,

we've recreated a natural slub yarn.

 

Unlike the previous 41 Khaki, which was dyed with reactive dyes,

this 41 Khaki is dyed with vat dyes.

 

The 41 Khaki, made with American cotton, shuttle looms, and vat dyes,

is finished to preserve the original atmosphere and texture.

 

From raw cotton, yarn, weaving, to dyeing,

this is the ultimate chino pant with attention to every detail...

That is JELADO's

Lastresort Chino Cloth

"41Khaki."

 

When it was previously released, it sold out incredibly fast,

and there are many customers waiting for the next arrival, so

if you are interested,

please make a reservation at the store.

We have wearing samples in XS, M, L, and XL available in store.

 

 

[Reserved Product Expected to Arrive in March] JELADO Farmers Shirt 【JP01123】

(Salmon Raw)

 

(Mint)

The base fabric is based on shirts from before the 1950s,

and to recreate a thick yet soft fabric,

we thoroughly analyzed vintage flannel shirts, and similar to Lee's workwear,

we sent them to a testing institution for analysis.

 

・Staple length

・Twist coefficient

・Yarn count

・Number of threads per inch

 

After meticulously analyzing these factors, we developed a new flannel from scratch.

 

This product is dyed with sulfide dyes.

While there's less demand for sulfide dyeing in recent years,

the "aging" effect from wearing it and the

fluffy "fabric feel" and "skin contact"

that feels like being wrapped in a towel are excellent and highly recommended.

 

This product receives many inquiries about sizing, but instead of calling

(as we may not be able to respond due to customers visiting the store),

we would appreciate it if you could consult with us in person at the store.

 

 

 

[Pre-order, arriving mid to late April] JELADO 491J Coverall [JP94491J]

[Pre-order, arriving mid to late April] JELADO 311W Painter Pants [JP94311W]

[Pre-order, arriving mid to late April] JELADO 391SB Overall [JP94391SB]

"Last Resort" means a trump card or a last resort.

If the white tag is the first wave, then the "blue tag" series is the fourth wave, following the black and brown tags.

 

The white and black tags focused on LEVI'S,

the brown tag focused on 41 Khaki...

So, what about the blue tag?

 

The blue tag is a collection centered around workwear, and when it comes to workwear,

you can't overlook "Lee".

 

The LAST RESORT "blue tag" focuses on light-ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lower ounce blue tag is sure to show a different kind of aging.

 

In that sense,

it's a very exciting series.

 

We currently have 6 items available for pre-order in stores.

Some of them have samples for trying on in stores,

so if you are interested, please try them on and pre-order in store.

 

Thank you.

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers through Instagram, BLOGs, and other platforms,

but we have also opened an official LINE account

to share information with many customers there as well,

so if you haven't "added us as a friend" yet,

please do so.

 

~New videos this week~

 

 

Recreating the highly popular printed corduroy shirts from the 50s open-collar shirt boom that started in the 90s!

 

Please check out the chess pattern, a must-have for collectors!!!

 

New video here.