Introducing the long-awaited new color, "Black Herringbone"──CM43 HBT Field Jacket
Thank you for always visiting us.
The CM43 Field Jacket, which JELADO has continued to offer in recent years, has been restocked. This season, we also have the long-awaited new color, Black. Please enjoy it until the end.
CM43 HBT Field Jacket【CT03443】
With that said, today I'd like to present a special feature on the M-43!
What is the M-43?
The M-43 was an item newly developed and adopted in 1941, at the request of President Roosevelt, to change the image of the military for young people and increase enlistments.
Previous uniforms used blue denim fabric, but it seems that many soldiers complained that it was stiff and uncomfortable. Therefore, this herringbone twill (HBT) fabric was newly adopted.
Herringbone twill is a twill fabric named because its pattern resembles the bones of a herring.
The M-43 was initially adopted as a uniform for training and general duties.
However, due to the fact that the wool uniforms previously used as combat uniforms were too heavy and unsuitable for use in tropical regions, the lightweight cotton herringbone M-43 gradually began to be used as a combat uniform as well.
This one is a more original-like olive.
JELADO's herringbone fabric this time is dyed with the same vat dyes as back then, striving to faithfully reproduce the texture of the original. Vat dyes have low colorfastness, so they gradually fade with wear, making this a piece with a very enjoyable aging process.
The buttons are black-painted iron laurel buttons, so the black paint will gradually chip off and show changes over time.
The CM43 Field Jacket, finally released in new colors. Please try it on at our store.
～JELADO is looking for staff at both stores～
We are looking for staff to work with us.
We are looking for people who have a high interest in fashion,
who are interested in excellent traditional techniques and materials,
and who can find enjoyment in their work.
In particular, we welcome those who can work with us to consider how to deliver our products to more customers.
Please check the recruitment page for job openings and application methods.Recruitment page
～CEO Goto appeared on Machiroku CH～
On Monday, March 24th, at 6 PM, our CEO Goto was featured on Machiroku CH's YouTube channel.
JELADO CEO Goto was featured.
He talks about JELADO's craftsmanship,
and his passion and commitment to denim.
Based on Vintage,
we capture the unique characteristics of each piece and incorporate them into our designs.
We hope that as many customers as possible will discover JELADO's LAST RESORT denim.
Please watch the YouTube video.
Click here to watch the video.
～JELADO Staff Coordination～
As a new initiative, you can now view staff coordinates online.
We hope you find the styling of each staff member helpful.
Thank you.
Please view it here.
～Official LINE Account～
JELADO uses Instagram, BLOGs, and other platforms to send information to customers.
We also use our official LINE account to share information with many customers.
If you haven't already, please add us as a friend on LINE.
～Also featured on Higashino Denim～
Mr. Higashino and Mr. Shoji's Youtube channel
"Higashino Denim" features our blue tag series.
Please watch this video as well.
Click here for the Higashino Denim video.
～Regarding Hemming of Brought-in Items～
At present, both JELADO stores do not offer hemming services for other brands' items brought in by customers.
Thank you for your understanding.
Please note that hemming services for "JELADO products purchased from our dealers" will incur a fee.
*Hemming services for products purchased directly from JELADO stores are provided free of charge.
*When bringing in items, please ensure they are washed. Your cooperation is appreciated.
Please note that we may refuse service in some cases. Thank you for your understanding.
～This week's new video is here～
Today's video features The 2Monkeys
Mr. Suzuki Riya
showcasing the aging of engineer boots.
Please take a look.
Thank you very much.
This week's new video is here.