〜90sスタイルの象徴的アイテム『紺ブレ』〜【WEST】

〜The iconic 'navy blazer' of 90s style〜【WEST】

~JELADO's Navy Blazer~

Good evening. This is Uemura from WEST.
Today, I'd like to introduce this item.


Ivy Jacket【BL21455】


Ivy Jacket【BL21455】


Ivy Jacket【BL21455】


The theme for the 2026 collection is
"SHIBU-KAJI".

From the late 1980s to the 1990s,
Shibukaji style, which was popular mainly in Shibuya, Tokyo,
is the base for this collection,
with a modern essence added.

The representative item suitable for this theme
is the "navy blazer".
This jacket, commonly known as "kon-bure",
gained enduring popularity as a classic item in Ivy League and traditional fashion.

Made of merino wool
serge fabric with gold buttons.
This is a must-have item to pair with JELADO's classic denim or chinos.

Please try it on at our store.

~JELADO is looking for staff at both stores~


We are looking for staff to work with us.


We are looking for people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work themselves.


In particular, we welcome those who can work with us to think about what we can do

to deliver our proposed products to as many people as possible.


Please check the recruitment page

for job openings and application methods.


~Representative Goto appeared on Machiroku CH~



On March 24th (Monday) at 6 PM, on Machiroku CH's YouTube channel,



JELADO representative Goto was featured.


He talks about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.


Because it is based on vintage,

he captures the unique characteristics of each piece and incorporates them into the design.


We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.


Please watch the YouTube video.


Click here to watch the video.



~JELADO Staff Coordination~


















As a new project, staff coordination is now available online.

online.


We hope you find each staff's styling helpful.

Thank you for your cooperation.


Please view it here.


~Official LINE Account~





JELADO provides information to customers through Instagram and BLOG,

and we also provide information to many customers through our official LINE account.

If you have not yet added us as a friend,

please add us on LINE.




~Also featured on Higashino Denim~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced our blue tag series.

Please watch this video as well.

Click here for the Higashino Denim video.



~About hemming brought-in items~


At both JELADO stores,

we currently do not offer "hemming of other brands brought in by customers."

We apologize for any inconvenience.

Also, for JELADO products purchased at our authorized

"dealers, hemming will be charged."

*For hemming of products purchased directly at JELADO stores,

we will provide the service free of charge.

*When bringing in items, please cooperate by bringing them in a washed condition.

Please note that we may refuse in some cases, so please be aware of this in advance.


~This week's new video here~



Here's the new video.

Manager Mori explains JELADO's herringbone series!


Please take a look.

Click here for this week's new video.

 

Back to blog