Thank you for always visiting us.

Autumn items are gradually arriving, and we've seen an increase in customers looking for long-sleeved items.

Today, we're excited to introduce a crazy-patterned sweatshirt, in colors very reminiscent of the 90s, from our collection of items that completely recreate the texture of the legendary 90s Reverse Weave.

Crazy Up【AB12237】

The "ultimate 90s-style sweatshirt" completed with the cooperation of RIDING HIGH, a doyen in the world of sweatshirts.

The material used is 100% cotton US cotton blend open-end yarn.

Open-end yarn is created by blasting air into separated cotton fibers to realign and twist them. Also known as open-end yarn, it's characterized by a rustic and dry texture that is distinctly American.

Because the fibers are separated, the ends are not connected, making them open-ended. This creates a thick, dry-textured yarn.

It is knitted using 14-count yarn for the face, 20-count yarn (right-hand twist) for the middle, and 10-count yarn for the back. The knitting machine used is an original 12G, developed specifically for this sweatshirt with dedicated needles.

The machine's parts were modified to reproduce the characteristic volume of the back yarn from that era, and then the back pile was napped using an American-style napping machine.

The fabric is degreased to replicate the vintage feel of 90s Reverse Weave.

The ribbing on the sides, a key feature of Reverse Weave, is sewn with flat seams, just like vintage pieces. Sewing degreased, stiff fabric requires skilled craftsmanship, but we achieved high quality through collaboration with experienced factories.

Paired with chinos, it creates a style reminiscent of the golden age of 90s Americana.

Available in a wide range of sizes from 38 to 50 (M to 5XL). Please give it a try.

～Pre-order Items～

【Pre-order Item, Expected Arrival October】JELADO Brutal Fleece【AB13213】

Featuring the ALL two-needle stitching often seen in 1940s sweatshirts,

this is a popular and simple vintage sweatshirt.

These are truly the easiest to wear (lol).

Sizes M to XL are finished with tubular construction.

(*S size will also be released, but it will have a "cut-and-sewn" construction, not tubular.)

This sweatshirt uses vintage sewing machines for each section of stitching,

making it the ultimate piece with attention to detail.

It features the fluffy texture unique to loopwheeled fabric,

and its simple design makes it a favorite for everyone.

Please consider pre-ordering it in-store or online.

And this is also highly recommended!!

JELADO's classic, and what could be called "an autumn tradition"...

【Pre-order Item, Expected Arrival September-October】Unionworkers Shirt Short【JP12106,12107】

【Pre-order Item, Expected Arrival September-October】Unionworkers Shirt Regular【JP12108,12109】

This year, these four colors will be released!!

The colors this year are also outstanding and highly recommended.

This flannel shirt pairs well with denim, chinos, and military pants.

We have a sample flannel shirt available in-store for fitting, so please try it on and consider making a reservation.

Please also watch this unveiling video.

Thank you very much.

～JELADO is looking for staff at both stores～

We are looking for staff to work with us.

We are looking for people who have a strong interest in fashion,

who are interested in excellent traditional techniques and materials,

and who can find enjoyment in their work independently.

In particular, we welcome those who can collaborate with us to consider how to deliver our products to as many customers as possible.

Please check the recruitment page

for job openings and application methods.

～Representative Goto featured on Machikado CH～

On March 24 (Monday) at 6 PM, Machikado CH published a YouTube video featuring

JELADO's representative, Goto.

He speaks passionately about JELADO's craftsmanship,

and his dedication to denim.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please take a look at the YouTube video.

Please watch the video here.

～JELADO Staff Coordination～

As a new initiative,

you can now view our staff's coordination

online.

We hope you'll use each staff member's styling

as a reference.

Thank you.

Please check it out here.

～Official LINE Account～

JELADO uses Instagram and blogs to provide information to our customers,

and we have also launched an official LINE account

to send information to as many customers as possible.

If you haven't "added us as a friend" yet,

please do so.

～Also featured on Higashino Denim～

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" features our blue tag series.

Please check out this video as well.

You can watch the Higashino Denim video here.

～Regarding brought-in hemming～

JELADO stores used to offer hemming services for denim from other brands if you brought them to our stores.

However, as in-store and online purchases for hemming have increased,

we are currently unable to accept hemming requests for other brands that are brought in. We apologize for any inconvenience this may cause.

・For customers who enjoy JELADO products,

hemming services for JELADO products purchased from a dealer will be subject to a fee.

*We will continue to accept hemming requests for items purchased directly from JELADO, as before.

~This week's new video~

Release from Blue Tag

U.S Navy Dungaree Jumper【CT12316】

This popular coverall is also a hit in stores.

Our representative, Mr. Goto, explains the product,

so please check out the video.

This week's new video is available here.