~70s Craft Leather (Part XNUMX)~

 

Good evening. This is Uemura from WEST.

Today we will be looking at "Craft Leather"

I would like to focus on that.

 

As I said before, this blog will be long, so

I would like to divide it into two parts, "Part 1" and "Part 2."

 

Now let's start the first part.

Thank you all for your support.

 

Now available at JELADO WEST

This is the Winchester.

JELADO Winchester [RG94411G]

 

 

 

 

 

 

First, let me explain the product.

 

The unique collar shape and the V-shaped layout

Four front pockets,

"The pinnacle of 70s craft leather" with unique details

EASTWEST's masterpiece "Winchester"

The 2024AW version is reproduced using goatskin.

 

This vegetable tanned leather is

The oil is slowly absorbed into the leather over time.

This is brought into the country, where it is dyed while being shrunk in a drum,

It is made of extremely thick leather, about 2mm thick.

 

The shrunken goatskin creates a wild texture.

It gives a plump look.

※This is a minor detail, but I apologize for the inconvenience.

We will introduce it in the next part.

 

Winchester is a product that changes over time with repeated wearing.

This time I would like to delve deeper into this.

But first, what is EASTWEST?

I think there are some customers who think like this,

Let me start by talking about that.

 

①What is EASTWEST?

East West Musical Instruments Company

 

This is the official name.

 

The brand was founded in San Francisco in 1967.

The founder was Norman Stubbs.

 

The brand "EASTWEST" was originally a company that manufactured musical instruments.

For that reason, it is common for people in the music industry to be "customers,"

In response to the customer's request, we started making stage costumes out of leather,

It continued to operate as a leather brand, but disappeared in 1979.

Today, it is known only to those in the know as the top brand of 70s craft leather.

 

My idea of ​​a 70s craft leather jacket is,

Cultural elements such as "rock" and "hippie" are strong,

70s Leather Jacket = The image of "craft leather" is particularly strong.

 

Speaking of representative brands of "craft leather" of this era...

・. "Char"

 

 

・Gandalf

 

 

・North Beach

 

 

These brands are listed below.

The top of the 70s craft leather industry is

It's ``EASTWEST''.

The amazing thing about this brand is that it has only been around for 12 years,

Everyone agrees that the top choice for 70s Leather Jackets is "EASTWEST."

 

This is the representative brand of "70s Craft Leather" mentioned earlier.

I have mentioned a few,

 

 

He was also the chief designer of North Beach.

Robert Warner is quoted as saying:

 

“At that time, East West was No. 1. Compared to East West,

The others just didn't come close.

(※I tried to find out in what situation the above statement was made, but I couldn't find anything.

I couldn't do it. If anyone knows, please let me know.

 

If the chief designer of a brand active in the same era had to say,

I think that was actually the case.

 

②Unique design

The unique design is one of the attractions, and the world view of the product is what makes it so appealing.

I believe the impact that EASTWEST has had is immeasurable.

 

What is the impact?

 

Tom Ford (GUCCI, Yves Saint Laurent)

 

Hedi Slimane (Dior, Yves Saint Laurent)

 

It is said that he gave these to designers such as

It is said that it was reflected.

So how did this unique design come about?

I would like to continue this part in the next installment, "Part 2," so please look forward to it.

 

We are currently accepting reservations.

 

 

 

 

 

[Pre-order item - late January 2025] JELADO Age of Longing 1EXX Vintage Finish [JP407EXX]

 

 

 

 

 

 

This is a piece that pursues the realism of vintage.

The cinch back is often actually cut.

This model reproduces it.

 

 

The back is split back (T-Back)

It's now a popular detail.

 

The price of LEVI'S 506XX is rising every year,

Among them, those aged 46 and above are employed.

Split backs are even more expensive,

At second-hand clothing stores, it's worth XXX million yen.

*The first number is not 1.

 

This time we will release

The 407EXX Vintage Finish is

Available in four sizes: L, XL, XXL, and 50

Because of the voices of our customers,

This is the model that has been realized.

 

Limited to directly managed stores,

Only 100 pieces will be produced.

We are accepting orders from many customers.

 

The Vintage Finish series is always fast-paced.

Everyone, please consider it.

 

Thank you.

 

~Coordination by JELADO staff~

 

 

 

 

 

As a new project

Online,

Staff coordination

You can now see it.

 

Styling for each staff member

By all means, I would appreciate it if you could refer to it.　

Thank you.

 

CLICK HEREPlease take a look from here.

 

~Official LINE account~

 

 

 

 

JELADO posts on Instagram, BLOG, etc.

We are providing information to our customers,

We have opened an official LINE account.

We also provide information to many customers there, so

If you haven't added us as a friend yet,

Please add me as a friend.

 

 

 

~It was also introduced by Higashino Denim~

 

Higashino and Shoji's YouTube channel

The Blue Tag series is being introduced in "Higashino Denim".

Please take a look at this video as well.

Higashino denim videoCLICK HEREFrom here.

 

～About hemming by bringing in your own items～

 

At both JELADO stores, we also sell denim from other brands.

We would accept hemming if you brought it to the store,

We have seen an increase in the number of hemming requests for in-store and online purchases, so

Regarding "hem shortening by bringing in products from other brands,"

We are currently unable to respond to this request. Thank you for your understanding.

 

・We handle JELADO

There is a fee for hemming JELADO products purchased from a dealer..

※For hemming of products purchased at JELADO,

We will continue to respond as before.

 

This week's latest videos are here

 

 

 

This week's new video is about the popular item

Flocked print sweatshirt.

 

The next production run will be the last

A valuable sweatshirt, perfect for the New Year's sale

We will be introducing the zodiac series.

 

Please check out the video.

New videos areCLICK HERE.

 

 

 

Sorry to keep you waiting, everyone.

"JELADO Staff Best Buy!"

This time, it is the best buy of the second half of the year.

As in the first half of the year, the individual personalities of each staff member are coming through.

 

Please feel free to use this as a reference.

 

Staff Best Buy videoCLICK HERE.