~Outfit featuring the 491J Coverall~

 

Good evening. This is Uemura from WEST.

Today, I'd like to introduce an outfit

using a sample of the blue tag.

 

 

【Pre-order item, expected to arrive mid to late April】JELADO 491J Coverall【JP94491J】

This coverall, which we are eagerly awaiting,

is made from JELADO's original fabric...

It will be released from the "LAST RESORT" 4th series, the blue tag series.

 

Made from 10.5 oz light ounce denim,

and using highly uneven threads,

you can enjoy a fading unique to this series,

different from the white tag and black tag.

 

In addition, the auxiliary materials have also been carefully selected;

similar to the Vintage base, the buttons are swing-type buttons.

 

The sleeve parts have small swing buttons,

while the rest are large swing buttons.

The snap buttons are also custom-made,

making the 491J Coverall a meticulously crafted item.

 

We had Mr. Yamamoto, known as "Mr. Denim Jacket",

wear it, and he also put together a suitable outfit.

 

 

 

 

 

I think this is an outfit typical of Yamamoto.

 

 

The pants he paired it with are also very popular here at WEST...

JELADO 519 Rebel Leather Pants【JP01316】

These "519 Rebel Leather Pants" are

produced with the same leather as the 44 Leather Jacket.

 

They undergo a combination tanning process,

from chrome to vegetable tanning.

Chrome tanning provides durability and leather softness...

And by washing off the solvents

and then doing vegetable tanning,

you can enjoy the natural texture of the leather.

 

These pants are made from a "tea-core" leather that is dyed black only on the surface,

and as you can see in the images when worn,

they develop crisp wrinkles.

Therefore, with repeated wear,

you can truly enjoy their aging process.

 

Since their appearance changes from when they are purchased,

these pants are highly recommended

for those who enjoy aging their clothes.

 

Please feel free to try them on at the store.

173cm/60kg

Coverall/Wearing size L

Leather pants/Wearing size M

 

~Staff Recruitment~

 

 

 

JELADO WEST is currently looking for staff.

 

If you "love" clothes,

"love" customer service,

and "love" JELADO.

 

Then why not come and work with us??

 

We welcome individuals who can think with us

about how to reach more people

with the products we offer.

 

Detailed information is available in the "News" section of our website

"We are looking for staff to work with us"

is available.

 

Clicking there will take you to

the recruitment details, and also...

 

 

We have also made videos about each staff member's journey to joining us,

so please check those out as well.

 

We look forward to receiving your applications.

Thank you.

 

~Reservations have begun~

 

 

 

 

【Pre-order Item, Expected to Arrive Late May】41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

As you may know,

this is the Last Resort Chino Cloth,

a 41 Khaki stencil pattern.

 

The quantity is extremely limited,

yet it is a popular item.

We have samples for wearing at both stores,

 

Even our staff knows that this is a product that "you can't buy without a reservation."

So, if you're considering it, please hurry and reserve.

 

The 41 Khaki stencil changes over time with repeated wear and washing.

What started as a dark stencil when first purchased will fade with washing,

and the entire look will change dramatically.

 

For customers considering a reservation for this item,

we ask for your prompt decision.

 

173cm/60kg/Wearing size S

 

~Other Reserved Items Summary~

Today, as the number of reserved items has increased,

I'd like to provide a brief summary.

 

Currently, including the 41 Khaki Stencil mentioned above,

we have 6 items available for reservation at our West and Ebisu stores.

(Khaki)

 

(Olive)

【Pre-order item, arriving mid to late April】41 Khaki Lastresort Chino Cloth【AG94341A】

The old 41 Khaki was discontinued

with its last delivery in May 2023.

 

To release a new chino that would replace it,

we cut up and analyzed highly valued vintage 41 Khaki pants,

and produced the fabric from scratch.

 

Using American deep south cotton,

we recreated natural uneven yarn.

 

While the previous 41 Khaki was dyed with reactive dyes,

this 41 Khaki is dyed with vat dyes.

 

The 41 Khaki, using American cotton, shuttle looms, and vat dyes,

is finished to preserve the original atmosphere and fabric feel.

 

From raw cotton, yarn, weaving, to dyeing,

the ultimate chino pants, meticulously crafted in every aspect…

That is JELADO's

Last Resort Chino Cloth

"41 Khaki."

 

The last time it was released, it sold out incredibly fast,

and there are many customers waiting for the next arrival of this popular item.

So, if you are interested,

please come to the store to reserve it.

We have wearing samples of XS, M, L, and XL available at the store.

 

 

【Pre-order item, arriving March】JELADO Farmers Shirt 【JP01123】

(Salmon Raw)

*Mint arrived earlier, but Salmon Raw will arrive later.

 

The base is a thick yet soft fabric from before the 1950s.

To reproduce this, we thoroughly analyzed vintage flannel shirts

and sent them to a testing institution, just like Lee workwear,

 

to precisely analyze the following:

・Fiber length

・Twist coefficient

・Yarn count

・Number of threads per inch

 

Based on this, we developed a new flannel from scratch.

 

This product is dyed with sulfur dyes.

While there is less demand for sulfur dyeing in recent years,

the "aging" through wear and the soft "fabric feel"

and "skin feel" as if wrapped in a towel

are exceptionally good and highly recommended.

 

This product receives a very high number of inquiries from customers

concerned about sizing. We would be grateful if you could consult us at the store

rather than by phone (as we may not be able to accommodate requests during busy periods, etc.).

 

 

 

Today, since the coveralls were introduced above,

we will only cover the painter pants & overalls.

 

【Pre-order item, arriving mid to late April】JELADO 311W Painter Pants【JP94311W】

【Pre-order item, arriving mid to late April】JELADO 391SB Overall【JP94391SB】

"Last Resort" means

a trump card or a last resort, and if the white tag is the first line of attack,

the "blue tag" series is the fourth line, following the black tag and brown tag.

 

While the white and black tags focused on LEVI'S,

and the brown tag focused on 41 Khaki...

What about the blue tag?

 

The blue tag is a collection centered around workwear,

and when it comes to representative workwear,

"Lee" is definitely indispensable.

 

The LAST RESORT "blue tag" focuses on

light ounce denim workwear.

 

Since it's 10.5 oz denim,

unlike the white and black tags, the lighter ounce blue tag

will undoubtedly show a different kind of aging.

 

In that sense,

this series is also very exciting.

 

We currently have 6 items available for reservation in-store.

Some of them have wearing samples available in-store, so if you are interested,

please try them on and make your reservation at the store.

 

Thank you.

 

~Official LINE Account~

 

 

 

 

JELADO shares information with customers through Instagram, blogs, etc.,

and we have also opened an official LINE account

to provide information to many customers there.

So, if you haven't "added us as a friend" yet,

please do so.

 

~This Week's New Video~

 

 

 

This time, JELADO Manager Mori-chan reveals his private collection!

A must-see for customers who love aged items!

It's important how items that can stay with you for a long time

develop a unique character over time!

Please take a look!

 

You can watch the new video here.