~41Khaki Plane & Stencil~

 

Good evening. This is Uemura from WEST.

I would like to introduce the 41Khaki items

that were delivered recently for this year.

 

 

First, let's start with the Plane model.

 

41 Khaki Lastresort Chino Cloth【AG94341A】

The plain Khaki type is popular among JELADO customers.

 

This is the classic color for chino pants,

and many customers purchase them

both in-store and online.

 

The image above shows various details.

First, the urea buttons.

For 41Khaki, the very first models featured

"US ARMY" metal buttons

(41Denim used metal buttons),

and then urea buttons were adopted, which are also used for

JELADO's 41Khaki.

 

The watch pocket...

and the back pockets have a

2mm double-welt specification, which is the same as the vintage ones.

 

The interior pocket lining uses a different fabric,

which also replicates a characteristic of the vintage model.

 

The LAST RESORT "brown tag" is attached to the pocket lining made of different fabric.

 

And the belt loops are offset.

 

For the LAST RESORT Chino Cloth 41Khaki,

we cut and analyzed vintage items,

selected cotton, focused on the loom, and even

used vat dyes to allow for aging similar to vintage items.

 

Please try them on and purchase them at the store.

 

 

 

41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

The stencil pattern features "PW" for Prisoner-of-War

on the front near the knee and on the seat.

 

※Vintage items with this stencil specification

are very popular and command a significantly higher price.

 

Please feel free to try these on at the store as well.

 

～Pre-order Information～

【Pre-order item, expected arrival around November】JELADO Age of Longing Black tag 301EXX Denim Pants【JP94301E】

 

 

 

 

 

 

 

These are the "LASTRESORT Black Tag"

Age of Longing 301EXX that I have worn for a year.

 

Just like our representative Goto,

we JELADO staff display the items

that we have "worn" or "tried on" in the store

for our customers to see.

 

We hope that by showing everyone the changes due to aging

and allowing them to imagine it,

they will feel inspired to cultivate their own items in a similar way.

 

In addition to these, WEST also has other

worn samples with aged appearances,

so please come and see them at the store.

 

Pre-orders for the Black Tag 301EXX are currently open

both in-store and online.

 

These are made from a rich black, 15-ounce denim

with a strong uneven texture, so when it ages,

it creates an attractive vertical fading reminiscent of falling rain.

 

We have two sizes, W32 and W33,

available in-store, so please come and try them on

to check the fit.

 

Please experience the unique atmosphere of the black tag.

 

～Mega Thermal RED and CAMO Pre-orders Begin～

 

Even we staff members feel that "we can't get through winter without this!"...

This Mega Thermal is truly the classic innerwear for autumn and winter.

 

The three standard colors for both Henley and Crew neck types

have been on sale since 9/6 (Fri), but this year's new colors, RED and CAMO,

 

 

 

【Some pre-order items expected to arrive at the end of November】JELADO Mega Thermal Henley Neck 【AB94236】

 

 

 

【Pre-order item, arriving late November】JELADO Mega Thermal Crew Neck 【AB94237】

is available for pre-order.

Thank you all for your cooperation.

 

 

～Pre-orders for JELADO's classic flannel shirts are also accepted.～

 

 

 

 

This year's flannel shirts come in these four colors.

Have you decided which color you'd like?

 

The most popular is... as you might have guessed, but

all colors are easy to match and use,

so please purchase yours.

 

However, some of you might be thinking, "I don't know my size!"

 

At JELADO West,

we have prepared this for such customers.

 

While this is prepared for you to check the fit,

these are finished products, so you can try them on,

and if you like them, you can purchase them on the spot.

 

Please feel free to try them on at the store.

 

【Coming Soon】JELADO Union Worker Shirt Short Length【JP02125.JP02126】

【Coming Soon】JELADO Union Workers Shirt Regular【JP02127.JP02128】

～Pre-orders for these have also started.～

 

JELADO "New Flannel Shirt"

Farmers Shirt 【JP01123】

is now available for pre-order.

 

 

(Salmon Raw)

 

(Ｍint)

 

【Pre-order item, arriving late October】JELADO Farmers Shirt 【JP01123】

To recreate the thick and soft fabric of the 1950s,

we analyzed it and took a different approach than JELADO's classic flannel shirts.

This new flannel shirt is the "Farmers Shirt".

 

With its fluffy softness and pleasant feel against the skin,

you'll feel "comfortable" when you wear it.

It's a flannel shirt with such a fabric texture.

 

The fabric is sulfur-dyed.

The vintage-like texture

further enhances the atmosphere, so it's highly recommended.

 

If you're interested, please make a reservation.

 

 

～Official LINE Account～

 

 

 

 

JELADO shares information with customers through Instagram and blogs,

and we have also launched an official LINE account

to share information with many customers there.

If you haven't "added us as a friend" yet,

please do so.

 

 

 

～Also featured on Higashino Denim～

 

The blue tag series is featured on Higashino and Shoji's YouTube channel,

"Higashino Denim."

Please check out this video as well.

Click here for the Higashino Denim video.

 

～Regarding brought-in hemming～

 

Both JELADO stores used to offer hemming for "denim from other brands"

if brought to the store, but since hemming requests for in-store and online purchases have increased,

we are currently unable to accommodate "brought-in hemming for other brands." We apologize for any inconvenience.

 

・Hemming services for "JELADO products purchased from our authorized dealers" will be charged.

※Hemming services for items purchased directly from JELADO will continue as before.

 

～Latest video update on JELADO Channel～

 

This time, a popular segment!

7 DAYS COORDINATE!

This time, we investigate JELADO PR Manager Takahashi!

 

Please take a look!

 

Click here for this week's new video.