〜41Covert Vintage Finish〜

 

Good evening. This is Uemura from WEST.

Today, the highly anticipated item arrived,

so I'd like to introduce it.

41 Covert Faded Fade Salt&Pepper【AG71319】

Previously arrived

『41Covert / Onewash』

41 Covert Salt&Pepper【AG71334】

The 41Covert is made of mixed twill, with sulfur-dyed twisted yarn for the warp and sulfur-dyed black yarn for the weft.

The processed version of this is the Vintage Finish, which arrived today.

Produced only once a year,

many customers visit our store annually, specifically seeking this item.

It is an item that doesn't stay on our shelves for long.

It's thick and has a masculine, rugged silhouette that looks cool,

making it a rare item even within the 41 series.

Please come to our store to try it on and purchase it.

～Information on Pre-order Items～

I will introduce the pre-order items that have just started.

【Pre-order Item, Arriving June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket

is a long-standing standard rider's jacket at JELADO.

To make it a simple rider's jacket,

the epaulets have been removed.

Furthermore, instead of quilting,

cupro is used to make it easy to put on and take off,

a piece designed for comfort.

With 1.6mm thick leather and a semi-aniline finish,

it offers a softness not found in 100% pigmented leather, and being 'tea core leather',

you can enjoy its aging process with repeated wear.

There's one more pre-order item.

This is also a very popular item,

and when it was released previously, it sold out quickly,

with sizes disappearing in an instant.

【Pre-order Item, Arriving June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from "herringbone twill" fabric, adopted in 1947.

※ What is herringbone?

"Herringbone" =

"herring" (fish) and "bone"

The name comes from the pattern resembling the bones of an opened herring fish.

Baker pants were worn in combat, but also during indoor work.

They are also said to be called "Baker Pants" because bakers used to wear them.

Made from herringbone twill fabric,

they are thick and durable.

Also, being 100% cotton, you can enjoy their aging process with repeated wear.

We have been taking reservations for this item for a while now, and it was a popular item at the 2025SS preview.

【Pre-order Item, Arriving Early March】Monkey Trousers【CT11344】

USMC M44 Monkey Pants were issued to the Marine Corps, and are a popular item in the vintage industry, affectionately known as "Monkey Pants." The origin of this name is as follows...

They feature large, horizontal cargo pockets with flaps.

These large pockets were designed to hold ponchos,

and the flaps were added to prevent items from falling out.

These pockets are said to resemble the buttocks of a monkey,

hence the name "Monkey Pants."

The M44 was produced for a very short period, only "one year and three months,"

from July 1944 to around October 1945.

Also, since they were issued to the "elite few" of the U.S. Marine Corps,

the overall production volume was low, making them quite expensive in the vintage market.

The periods when the U.S. Marine Corps actually wore them include:

・Battle of Iwo Jima (February 19 - March 26, 1945)

・Battle of Okinawa (March 26 - September 7, 1945)

And after World War II:

・Korean War (June 25, 1950 - July 27, 1953)

It seems they were frequently worn during these times.

Jelado's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dyes.

The buttons are donut buttons, which also enhance the vintage feel.

By wearing them regularly, you can enjoy their aging process.

It pairs well with native-patterned half-length coats,

leather jackets, and even

coveralls, and is also very compatible with chambray shirts, which I recommend.

I also recommend pairing it with a chambray shirt.

Please make your reservations online or in-store.

Thank you.

Popular items are now available for pre-order.

We look forward to your reservations.

Thank you.

～GOTO representative appears on "Gairoku CH"～

On Monday, March 24th, at 6 PM, our representative Goto was featured on the YouTube channel "Gairoku CH."

JELADO representative Goto was featured.

JELADO's craftsmanship,

and our passionate commitment to denim

are discussed.

Because it's based on vintage,

we capture the unique characteristics of each piece and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

~JELADO Staff Coordinates~

As a new initiative,

staff coordinates are now available

online.

Please use each staff's styling

as a reference. We appreciate your support.

Please view them here.

~Official LINE Account~

JELADO uses Instagram, blogs, and other platforms

to send information to our customers. However,

we have also launched an official LINE account

to send information to as many customers as possible.

If you haven't already added us as a friend,

please do so.

~Also featured on Higashino Denim~

 

The Higashino & Shoji YouTube channel,

"Higashino Denim," featured our blue tag series.

Please watch that video as well.

Click here for the Higashino Denim video.

~Hemming Service for Carry-in Items~

At both JELADO stores, we offer hemming services for "denim from other brands"

if you bring them to the store. However,

due to the increase in hemming requests for items purchased in-store or online,

we currently do not offer hemming for "carry-in items from other brands." We apologize for any inconvenience.

・Hemming for "JELADO products purchased from our dealers" is a paid service.

*Hemming for products purchased directly from JELADO (even if carried in) will continue to be handled as before.

~Popular Feature: Staff Best Buys~

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, it's the best buys from the latter half of the year,

and just like the first half, each staff member's individuality shines through.

Please use them as a reference.

Click here for the Staff Best Buys video.

~This week's new video is here~

This week's video is about this hot topic...

Our LAST RESORT line includes

white tag and black tag options.

 

However, what's almost as popular

as our 5-pocket denim

is our classic 41 Khaki.

In fact, based on the 41 Khaki,

we've also released a blue-tag light ounce denim

and a twisted heather twill fabric.

This time, Sales Manager Mori explains the 41 series.

Be sure to check it out!

Click here for the new video.