~Arrived earlier than scheduled~

 

Good evening. This is Uemura from WEST.

In today's blog, I'd like to introduce a product that arrived earlier than scheduled.

 

JELADO Age of Longing Black Tag 407EXX Size34(XS)~38(M) Denim JKT【JP94407E】

(Yamamoto: 1 year 4 months wear / M)

 

 

 

(Uemura: 8 months wear / XL)

 

※Sizes L and above have a split back (T-BACK) design.

The wearing period and washing frequency vary completely from person to person.

That's why I believe the real pleasure of denim is "fading."

 

 

The historical background of 'Age of Longing 407EXX' is 1945...

World War II ended, and "material rationing" was lifted.

As a result, Levi's reverted to the details prior to material rationing,

but there was one problem, and that was the "fabric."

 

Levi's factories had leftover denim fabric that was used for the wartime models. *There were also auxiliary materials.

 

Levi's, which had plans to release new denim fabric,

prioritized using up the leftover fabric before the release.

For two years, from the end of the war in 1945,

they continued to make 501XX and 506XX using this leftover fabric until it was all used up.

(The 1946 501XX & 506XX / commonly known as the "46 model" exists.)

 

The "Black Tag 407EXX" focuses on the transitional period (early 1947 501XX) until the new denim fabric was introduced.

 

Among those who pre-ordered because they couldn't buy it when it arrived last time,

I believe there are also customers who became interested in JELADO denim through YouTube, etc.

 

We have M & XL as wearing samples in our store.

Please come to the store, try it on, and make your purchase.

 

173cm/60kg/M size

165cm/68kg/XL size

 

~Reservation Information~

 

 

We cut open an expensive vintage 41 Khaki and analyzed it,

and produced the fabric from scratch, which resulted in...

【AG94341A】

41Khaki Lastresort Chino Cloth

【Some pre-order items arriving late September】41 Khaki Lastresort Chino Cloth【AG94341A】

And the one with the "PW" stencil is

【AG94341B】

41 Khaki Last Resort Chino Cloth Stencil

【Some pre-order items arriving late October】41 Khaki Last Resort Chino Cloth Stencil【AG94341B】

 

Reservations for these items started today at 12:00 PM.

 

They use American Deep South cotton,

recreating naturally uneven threads.

 

While the previous 41 Khaki was dyed with reactive dyes,

this new 41 Khaki is dyed with vat dyes.

 

The 41 Khaki, made with American cotton, shuttle loom, and vat dyes,

is finished so as not to lose the atmosphere and texture of the original.

 

The ultimate chino pants, with attention to every detail from the raw cotton, thread, weaving, and dyeing...

That's JELADO's Last Resort Chino Cloth "41Khaki".

 

Customers who wanted to buy it but couldn't when it arrived last time...

Customers who have been curious about it for a while...

There are many different types of customers, but you can also check the fit.

 

Please try it on at the store and make your reservation.

 

※This reservation is only for Khaki (beige).

 

Thank you.

 

~Mega Thermal RED/CAMO Reservations Start~

 

For us staff, the standard innerwear for autumn and winter, to the point where we feel "we can't get through winter without this!",

is this Mega Thermal.

 

The three standard colors for both Henley and Crew necks have been on sale since September 6th (Friday),

but this year's new colors, RED and CAMO,

 

 

 

【Some pre-order items arriving late November】JELADO Mega Thermal Henly Neck 【AB94236】

 

 

 

[Some pre-order items arriving late November] JELADO Mega Thermal Crew Neck [AB94237]

will be available for pre-order.

Thank you all in advance.

 

 

~ Pre-orders also accepted for JELADO's classic flannel shirts ~

 

 

 

 

This year's flannel shirts will be available in these four colors.

Have you decided which color you'll choose?

 

The most popular color is... as you might expect.

All colors are easy to match and versatile,

so please consider purchasing one.

 

However, some of you might be thinking, "I don't know my size!"

 

At JELADO West,

we've prepared something for those customers.

 

We have it available for you to check the fit,

and since it's a finished product, you can try it on,

and if you like it, you can purchase it on the spot.

 

Please feel free to try it on in store.

 

[Coming Soon] JELADO Union Worker Shirt Short Length [JP02125.JP02126]

[Coming Soon] JELADO Union Workers Shirt Regular [JP02127.JP02128]

~ Pre-orders for 311W Painter Pants also starting! ~

 

LAST RESORT Blue Tag

speaking of which, focusing on Lee workwear items,

 

・491J Coverall

・391SB Overalls

・311W Painter Pants

 

were released sequentially this spring,

and the "10.5oz light-ounce denim" that quickly sold out one after another

is what makes up the LAST RESORT "Blue Tag" series.

 

From that Blue Tag series,

 

[Pre-order item, arriving late September] JELADO 311W Painter Pants [JP94311W]

We will be receiving a partial shipment of 311W Painter Pants (scheduled for late September),

and pre-orders are now being accepted in-store and online.

 

However, quantities are limited, so it will be first-come, first-served.

If you were interested but couldn't purchase before,

please take this opportunity to pre-order.

 

 

~ Official LINE Account ~

 

 

 

 

JELADO shares information with customers through Instagram, BLOGs, and other platforms,

but we have also launched an official LINE account

and are sharing information with many customers there.

If you haven't "added us as a friend" yet,

please do so.

 

 

 

~ Also featured on Higashino Denim ~

 

Higashino-san and Shoji-san's YouTube channel

"Higashino Denim" introduced the Blue Tag series.

Please watch this video as well.

Click here for the Higashino Denim video.

 

~ Regarding hemming services for brought-in items ~

 

At both JELADO stores, we used to offer hemming services for "denim from other brands"

if brought to the store. However, due to the increased volume of hemming requests for items purchased in-store and online,

we are currently not able to accommodate "hemming of other brands' items brought in by customers." We apologize for any inconvenience.

 

・For "JELADO products purchased from our authorized dealers,"

hemming will be subject to a fee.

*We will continue to provide hemming services for items purchased directly from JELADO, even if brought in.

 

~ JELADO Channel Latest Video Update ~

 

 

Released today at 6:30 PM!

 

This time, it's the ultimate companion for autumn and winter!

Introducing JELADO's classic Mega Thermal!

The Mega Thermal that you crave every year

has new colors this year too!

Please check it out!

 

Click here for this week's new videos.