The Ultimate Reproduction of 1940s Workwear: 391SB Overall ~Flagship Store~
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Thank you for always visiting us.
The "Ao Tag" (Blue Tag) series overalls have arrived.
As one of the representative workwear items, we would like to introduce them along with their arrival.

JELADO 391SB Overall【JP94391SB】
The vintage inspiration for these overalls is a pair of Lee overalls with a "House Mark" tag, manufactured during the war era.

We recreated vintage details, using laurel-motif iron buttons for the shoulder strap adjusters, the buttons that fasten the shoulder straps, and the waist buttons.
Furthermore, we newly manufactured iron snap buttons for this model to fasten the bib pocket.

The fabric is the same as the 491-J coverall, a 10.5oz light denim fabric meticulously analyzed from vintage samples and reconstructed from the ground up.

Because three different types of yarns with varying thicknesses are used for the warp threads, repeated wear will reveal random, deep vertical fading, allowing you to enjoy a vintage look.

In line with this year's "Shibukaji" theme, vanilla-colored overalls made from unbleached fabric have also been released.

Like the indigo version, by randomly weaving three different types of slub yarns, natural shading emerges with wear, which is a unique charm of this denim.

The fit is set to be slightly relaxed, creating a silhouette that embodies the workwear aesthetic.

This is a recommended item for workwear enthusiasts.
If you're interested, please try them on in-store.
~JELADO is recruiting staff at both stores~
We are looking for staff to work with us.
We are looking for individuals who have a strong interest in fashion,
are interested in excellent traditional techniques and materials,
and can find enjoyment in their work themselves.
In particular, we warmly welcome those who can collaborate with us to consider how to deliver our products to more customers.
Please check the recruitment page for job openings and application methods.
~Representative Goto featured on Machiroku CH~
On March 24th (Monday) at 6 PM, Machiroku CH's YouTube channel featured
JELADO Representative Goto.
He discusses JELADO's craftsmanship,
and his passion and commitment to denim.
Because it's based on vintage,
the unique characteristics of each piece are captured and incorporated into the design.
We hope that as many customers as possible
will discover JELADO's LAST RESORT denim.
Please watch the YouTube video.
Please watch the video here.
~JELADO Staff Coordinations~
As a new initiative, you can now view staff coordinations online.
We hope you'll find inspiration in each staff member's styling.
Thank you.
Please view them here.
~Official LINE Account~
JELADO provides information to customers through Instagram and blogs,
and we also share information with many customers through our official LINE account.
If you haven't yet, please add us as a LINE friend.
~Also featured on Touno Denim~
Mr. Touno and Mr. Shoji's YouTube channel, "Touno Denim,"
features our "Ao Tag" (Blue Tag) series.
Please watch that video as well.
Click here for the Touno Denim video.
~Regarding hemming services for brought-in items~
At both JELADO stores,
we currently do not offer hemming services for "brought-in items from other brands."
We apologize for any inconvenience.
Additionally, hemming services for "JELADO products purchased from our dealers" will incur a fee.
*Please note that hemming services for items purchased directly from JELADO stores and brought in will be provided free of charge.
※When bringing items in, please ensure they are washed. Thank you for your cooperation.
Please note that we may refuse service in some cases. Thank you for your understanding.
~This week's new video here~
Our highly popular 491J Coverall.
Made from light ounce denim,
it offers softness and lightness...
and an indigo type that allows you to enjoy the aging process over time,
and an unbleached pattern that is very easy to use for spring and summer.
These are our recommended items right now.
Please try them on in-store.
This week's new video is here.













