~391SB Overall~

Good evening. This is Uemura from WEST.

April is ending today, so

one-third of the year will be over.

Time flies by so fast.

I'm sure some of you are in the middle of Golden Week.

If you're in the area,

please visit both JELADO stores.

Thank you.

Without further ado,

I'd like to introduce this today.

LASTRESORT Blue Tag

【JP94391SB】 391SB Overall

JELADO 391SB Overall【JP94391SB】

JELADO's "LASTRESORT series" was created by cutting up vintage items, analyzing the fabric, selecting the cotton, and then producing the fabric from scratch.

This series started with white tags,

followed by black, brown, and blue,

and the blue tags focus on Lee workwear.

It's a light 10.5 oz fabric, and to reproduce the uneven vertical fading seen in vintage items,

we've incorporated warp threads of randomly varying thicknesses.

Additionally, we've incorporated the details and quirks found in the vintage items that served as our inspiration.

JELADO's LASTRESORT series is also particular about its auxiliary materials.

We hope you enjoy the lightness and comfort unique to light ounces,

as well as the aging process that will show its character over time.

The 391SB Overall is based on a so-called "War Model" that used laurel buttons.

Please try it on and consider it at the store.

WEST has sizes S & XL.

~ Reservation Information ~

We would like to introduce the following items, which are now available for reservation.

【Pre-order item, scheduled for June arrival】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket

is a long-standing staple rider's jacket at JELADO.

To make it a simple rider's jacket,

we removed the epaulets.

Furthermore, instead of quilting,

we used cupra to make it easy to put on and take off,

a piece designed for maximum wearability.

Made from 1.6mm thick leather with a semi-aniline finish,

it offers a softness not found in 100% pigmented leather, and because it's "tea core leather,"

you can enjoy its aging process with repeated wear.

We have one more item available for pre-order.

This is another very popular item,

which sold out quickly last time,

with sizes disappearing in an instant.

【Pre-order item, scheduled for June arrival】JELADO CM47 HBT Baker Pants【CT03347】

These are Baker pants made from "herringbone twill" fabric,

which was adopted in 1947.

※ What is herringbone?

"Herringbone" =

"herring" and "bone"

The name comes from the pattern resembling the bones of an opened herring.

Baker pants were worn in battlefields,

but also during administrative work.

It is also said that the name "Baker pants" comes from the fact that bakers wore them.

Because they are made of herringbone twill fabric,

they are thick and durable.

In addition, since they are 100% cotton, you can enjoy their aging process through repeated wear.

We have been taking reservations for this item for some time now,

and it was a popular item at the 2025SS preview.

【Pre-order item, scheduled for early March arrival】Monkey Trousers【CT11344】

USMC M44 Monkey Pants are pants issued to the Marines, and are a popular item in the vintage industry known by their nickname "Monkey Pants." The origin of that name is as follows:

Large, horizontally long cargo pockets with flaps.

These large pockets were adopted to hold a "poncho,"

and the flaps were adopted to prevent the contents from falling out.

These pockets resemble a monkey's backside, which is why they are called "Monkey Pants."

The production period for the M44 was actually very short, only "1 year and 3 months,"

from July 1944 to around October 1945.

Furthermore, because they were issued to the "elite few" of the U.S. Marine Corps,

the overall production volume was low, so they are traded at quite high prices in the vintage market.

The period during which the U.S. Marine Corps actually wore them was...

・Battle of Iwo Jima (Feb. 19 - Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 - Sep. 7, 1945).

Also, after World War II,

・Korean War (Jun. 25, 1950 - Jul. 27, 1953)

They seem to have been worn extensively during these times.

JELADO's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dye.

The buttons are donut buttons, which also creates a vintage feel.

You can enjoy the aging process by wearing them diligently.

They pair well with native pattern half-length coats,

leather jackets, and even

coveralls.

I also recommend pairing them with chambray shirts.

Please reserve at the store or online.

Thank you.

Reservations for popular items have begun.

We look forward to your reservations.

Thank you.

~ Interview with Representative Goto on Machiroku CH ~

On March 24th (Monday) at 6 PM, Machiroku CH released a YouTube video featuring

JELADO's representative, Mr. Goto.

He talks about JELADO's manufacturing,

and his passion and commitment to denim.

Because it is based on vintage,

it captures the unique characteristics of each piece and incorporates them into the design.

We hope that as many customers as possible will discover JELADO's LAST RESORT denim.

Please watch our YouTube video.

Click here to watch the video.

~JELADO Staff Coordination~

As a new initiative,

you can now view our staff's coordination

online.

Please use each staff member's styling

as a reference. We appreciate your support.

Please view it here.

~Official LINE Account~

While JELADO is waiting to disseminate information to customers via Instagram, BLOG, etc.,

we have opened an official LINE account and are sending information to as many customers as possible, so

if you haven't added us as a friend yet, please do so.

~Also featured on Higashino Denim~

 

The blue tag series has been featured on Higashino and Shoji's YouTube channel, "Higashino Denim."

Please check out this video as well.

You can watch the Higashino Denim video here.

~Regarding Hemming Brought In~

Both JELADO stores accept hemming for "denim from other brands" if you bring them to the store.

However, since there has been an increase in hemming requests for in-store and online purchases,

we are currently not accepting "hemming of other brands brought in by customers." We apologize for any inconvenience.

・Hemming for JELADO products purchased at a "dealer"

will be charged.

*Hemming for products purchased at JELADO and brought in will be handled as usual.

~Popular Staff Best Buys Project~

Everyone, thank you for waiting.

"JELADO Staff Best Buys!"

This time, it's the best buys for the second half of the year,

and just like the first half, each staff member's individuality shines through.

Please use it as a reference.

Click here for the Staff Best Buys video.

~This Week's New Video Here~

This week's video is about this hot topic...

Our LAST RESORT offers

both white tag and black tag options,

but what's as popular as the

5-pocket denim is

the classic 41 Khaki.

In fact, based on the 41 Khaki,

we've also released a light ounce denim with a blue tag

and a twisted twill fabric.

This time, Sales Manager Mori explains the 41 series.

Don't miss it and check it out.

New video available here.