Thank you for always visiting our store.

 

 

Today, we introduce this product from the LASTRESORT series [White Tag].

 

JELADO Universal Slim 312ZXX Denim Pants【JP94312】

 

 

 

These are the 312ZXX Universal Slim jeans.

Compared to the 301XX, they have a narrower, slim-straight silhouette.

With a slight taper, these jeans can also be worn for a clean look.

When people hear "slim straight," many imagine skinny jeans, but these aren't that tight and have a comfortable silhouette.

 

 

 

Furthermore, the fabric is, of course, from the LASTRESORT series [White Tag].

The softness when worn is a key feature, making them so comfortable that you might think they're stretch jeans, even though they're slim.

 

 

For those who usually wear basic straight jeans, how about trying the 312ZXX for a cleaner, American casual look once in a while?

 

And the 312ZXX is, personally, a pair I want people who are new to "aging" denim to try.

Because the silhouette is slightly narrower, whiskers and honeycombs tend to form more clearly, making the aging process relatively easy, which is why I recommend them.

 

Therefore, I introduced these as a pair I especially want denim aging beginners to wear.

Of course, for those who already own many pairs of denim, just changing the silhouette can completely change the impression of your denim.

How about enjoying the aging process even more while trying a different fashion style?

 

 

 

 

 

 

 

If you haven't tried them yet, please come and try them on at the store.

 

 

 

 

 

 

 

~Information on Pre-order Products~

We would like to introduce the following products that are now available for pre-order.

【Pre-order Product, Expected Arrival in June】JELADO Rebel Jacket Horse Hide Semi Aniline Finish Black【SG71428】

The Rebel Jacket

is a long-standing standard rider's jacket from JELADO.

To make it a simple rider's jacket,

we eliminated the epaulets.

Furthermore, instead of quilting,

we used cupro to make it easy to put on and take off,

pursuing wearability in this one piece.

With 1.6mm thick leather and a semi-aniline finish, it offers a softness that 100% pigment-dyed leather does not have, and since it is "tea-core leather,"

you can enjoy its aging with repeated wear.

There is one more product available for pre-order.

This is also a very popular product,

and when it was last released, it sold out quickly,

with sizes disappearing in a flash.

【Pre-order Product, Expected Arrival in June】JELADO CM47 HBT Baker Pants【CT03347】

These are baker pants made from a "herringbone twill" fabric adopted in 1947.

※ What is Herringbone?

"Herringbone" =

"herring" and "bone"

The name comes from the pattern resembling the bones visible when a herring fish is split open.

Baker pants were worn in battle zones,

but also during indoor work.

It is also said that they were worn by bakers, which led to the name "Baker Pants."

Since they are made of herringbone twill fabric,

they are thick and durable.

Also, since they are 100% cotton, you can enjoy their aging with repeated wear.

And these have been available for pre-order for a while,

and they were popular items at the 2025 SS preview event.

【Pre-order Product, Expected Arrival Early March】Monkey Trousers【CT11344】

Speaking of USMC M44 Monkey Pants,

these pants were issued to the Marine Corps,

and are popular items in the vintage industry

under the nickname "Monkey Pants."

The origin of their name is as follows...

The large, horizontal cargo pockets with flaps.

These large pockets were adopted to hold ponchos,

and the reason for the flaps was to prevent items from falling out.

These pockets resemble a monkey's backside, which is why they are called "Monkey Pants."

The M44 was manufactured for a very short period, just "1 year and 3 months,"

from July 1944 to around October 1945.

Also, because they were issued to the "elite few" of the U.S. Marine Corps,

the overall production volume was low, so they are traded at very high prices in the vintage market.

The periods when the U.S. Marine Corps actually wore them include:

・Battle of Iwo Jima (Feb. 19 – Mar. 26, 1945)

・Around the Battle of Okinawa (Mar. 26 – Sep. 7, 1945).

They were also worn frequently during the Korean War (Jun. 25, 1950 – Jul. 27, 1953) after World War II.

JELADO's Monkey Pants use herringbone as the material.

Furthermore, they are dyed with vat dye.

And the buttons are donut buttons,

adding to the vintage feel.

You can enjoy the aging process by wearing them thoroughly.

Half-length coats with Native patterns,

leather jackets... and even,

they pair very well with coveralls, and

I also recommend pairing them with a chambray shirt.

Please pre-order online or at the store.

Thank you.

Pre-orders for popular items have begun.

We look forward to your pre-orders.

Thank you.

~JELADO Representative Goto Appears on Gairoku CH~

On March 24th (Monday) at 6 PM, JELADO Representative Goto was featured on the Gairoku CH YouTube channel.

JELADO Representative Goto was featured.

He speaks about JELADO's craftsmanship,

and his passionate feelings and commitment to denim.

Because it's based on vintage pieces,

we capture the unique characteristics of each item and incorporate them into the design.

We hope that as many customers as possible

will learn about JELADO's LAST RESORT denim.

Please watch the YouTube video.

Please watch the video here.

~JELADO Staff Coordination~

As a new project,

staff coordination is now available

online.

Please use each staff member's styling

as a reference.

Thank you.

Please view it here.

～Official LINE Account～

JELADO hopes to share information with customers on Instagram, blogs, etc., but we have also launched an official LINE account to share information with as many customers as possible, so if you haven't "added us as a friend" yet, please do so.

～Also featured on Higashino Denim～

 

The blue tag series is featured on Higashino and Shoji's YouTube channel "Higashino Denim."

Please watch this video as well.

You can watch the Higashino Denim video here.

～Regarding hemming brought in～

At both JELADO stores, we offer hemming for "denim from other brands" if you bring it to the store, but as hemming for in-store and online purchases has become more frequent, we currently do not offer "hemming for other brands brought in." Thank you for your understanding.

・Hemming of "JELADO products purchased from a dealer" where you are wearing JELADO will be charged.

*Hemming of JELADO products brought in that were purchased at JELADO will be handled as before.

～Popular project: Staff Best Buy～

Everyone, thank you for waiting.

"JELADO Staff Best Buy!"

This time, it's the best buy for the second half of the year, so

just like the first half, each staff member's individuality shines through.

Please use it as a reference.

You can watch the Staff Best Buy video here.

〜This week's new video is here〜

This week's video is about this hot topic...

Our LAST RESORT has

white tags and black tags,

but the classic 41 Khaki is

just as popular as the

5-pocket denim.

Actually, based on the 41 Khaki,

we also released light ounce denim with blue tags and

twisted twill fabrics.

This time, Sales Manager Mori will explain the 41 series.

Don't miss it and check it out.

Watch the new video here.